Looking to improve your Facebook news feed exposure and increase your Facebook page engagement?
Do you wish more people interacted with your Facebook posts?
Read 10 ways to increase your facebook page engagement below.
The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen.
Facebook engagement refers to any action that someone performs on a Facebook page. This might include liking a post, leaving a comment, sharing one of your updates, clicking a link, viewing a video, etc.
Engagement is an important part of any Facebook marketing strategy as it can lead to better organic reach, which in turn can help drive traffic to your site—or even boost sales for your business.
How does Facebook work?
Facebook is simple, you update your wall and people will flock to your page and respond, right? That is the dream that every business owner believes before they get started; or that is what they’ve learned from people who claimed to be ‘experts’ in this field.
Most of them tend to give up or stop updating their page when they aren’t seeing the results that they want despite their constant updates. We’ve seen a lot of that happening to Facebook Business Pages in Kenya
Here is the hard truth; people don’t want to hear about your products all the time. Why would they? When they’ve been bombarded daily with advertisements from all possible platforms – from TV, to radio broadcasts, giant billboards, and even while they’re surfing the web. Let’s face it; people don’t come to Facebook to see your advertisements.
Below are a few simple steps that can point you in the right direction with more engagement;
1. Create Shareable Content
If you want people to share your Facebook posts, you need to create highly shareable content. It’s that simple.
“Highly shareable” means the content is relevant to your audience and compels people to share it. Your content should make people stop in their tracks. Facebook calls this “thumb stopping,” since the majority of users view the platform on mobile devices. When your audience stops scrolling and pauses to read your content, they should feel an instant urge to share it with their audience.
The content could be breaking news, educational, hilarious, entertaining, or something that’s not typically seen elsewhere. This is the type of content that will make your audience look good to others when they share it.
2. Show Your Personality
Social media is just that — social! And everything you post on your business on Facebook should portray your company’s personality.
What if your business’s personality hasn’t been established yet? We can write a post later on how to go about this, but it simply shows what you stand for, your perspective on things, how you’d to see things work out and how you react to them. It’s simply your brand persona, not your services.
We don’t want such scenarios as below;
3. Share valuable content
What does valuable content look like? One might be curious to know.
WE recommend creating and sharing content that meets the criteria below;
- It is helpful to the audience. Are you actually solving their problem or masking product information as advice?
- It is rooted in specific, tangible, and real customer problems. Saving time on social media is not a problem. But spending four hours trying to create social media reports for your boss in Excel is.
- It delivers on its promise. You know the problem (customer wants to drive sales) but does the advice actually show them how to solve it? To make the customer successful, your advice needs to provide concrete steps that helps them solve their challenges.
- Is it actionable. After reading the content, what can the reader go and immediately apply to their business?
- You are proud to share it. Is it something you’d share with your friends?
4. Ask Questions
Questions are a great way to spark dialogue with your fans. It is probably the easiest way and one of the best methods to get people to respond to your posts.
Asking your fans questions & using fill-in-the-blank posts are some of the easiest ways to get people to engage with your posts. There are many types of questions that you can ask your fans. Here are a few that might work well on your fan page today:
- How many rings before you answer the phone?
- What time do you wake up in the morning? Why?
- What’s the first luxury car the pops in your head?
- If I hear one more word about ______, I’m going to explode!
5. Use Images
If you’re trying to get more engagement, images are great to tell stories quickly & powerfully and thereby get more exposure in the news feed. Plus they just look good.
And if you take the time to brand your photos with your company’s logo, everyone who sees your great pic on Facebook will know it’s coming from you.
This simple post alone helped them to receive over 51 comments, 52 likes and 55 shares and their fans are asking their friends too.
6. Mix Up Content Types
If you put a higher ratio of video in your content mix (three times a week), it will increase the visibility and engagement of your page substantially. Mix in other content types and you have a recipe for success.
The Betty Rocker is a nutrition and fitness expert who has a wonderful mix of content types. From recipes and checklists to inspirational pics and fitness videos, there’s always something interesting on her page.
7. Timing
Timing is extremely important when it comes to posting on any social networks. Imagine updating your wall post when everyone is at work or when they are sleeping. It would be better to post after work or when people are in transit. These are the times that people are most likely to check for updates on their social network accounts.
Our experience shows that some of the best times to post is in the morning between 8 and 9 after people get to work as most check their social media before getting busy. Lunch hour or early afternoon is also ideal, then after work from 6-7 PM as most people are more free to check their social media. This is more typical of Kenyans, and may differ for different parts of the world.
8. Provide an Inside Look at Your Company
One cool thing about using Facebook as a marketing tool is the way it lets you promote your business without appearing overly promotional.
One way to do this is to post photos of employees, customers & the town where your business is based. You can even post some client testimonials. This gives a personal connection between the page and the audience, especially when you post things relevant to a specific location, i.e. ‘Best eat out locations in Nairobi’
9. Post length
The length of your post is influential to how strong your engagement rate is. Facebook’s character limit for status updates is more than 60,000. Naturally, you don’t want to post anything near that long. Test various lengths and pay attention to what works best for your audience.
A study by Express Writers found that posts with only 40 characters enjoy 86% greater engagement than longer posts.
Do you have something to write that can’t be contained in just 40 characters? If you do, don’t fret. The same study determined that the second-best performing post length on Facebook was 80 characters or fewer, which saw 66 percent better engagement than longer posts.
Don’t bore people with TMI – Too Much Information. Make is short and brief, and give a link for more details. Most people will react positively to that than a long long post.
10. Use Your Fans’ Content
Social media is a sharing economy.
Sharing is how we build relationships with fans & influencers — and also provide breaking news to our followers.
So don’t hesitate to share relevant, useful content from other businesses who post in your industry.
In Conclusion
Facebook wants users to see the content they like. The most recent news feed algorithm change is designed to show people the stories they’ll personally find most informative.
Engagement breeds engagement. So give your fans content that they can’t help but engage with, and then watch the resulting impact. If you have some challenges achieving this you can always give us a call for a free consultation on how to implement the 10 ways to increase your Facebook page engagement or to develop a Facebook marketing strategy. Its not as hard as you think, and we’re among the leading Facebook and social media marketing agencies in Kenya and East Africa.
What do you think? How do you encourage engagement on your Facebook business page? What great examples have you seen from other companies? Please share your thoughts in the comments.
