Search Engine Optimization (SEO) allows your website to be found in search results pages (SERPs) which are corresponding to specific search queries with relevant key terms for your business.

If you want your website to rank high on google then you will need to include keywords and key terms throughout your website content.

Your website and web pages offer several areas and ways to best optimize your pages for search. Make sure you are taking advantage of every SEO opportunity you’re given!

If you can’t do it on your own there are many companies offering SEO services in Kenya liaise with them.

Below are some SEO tips for your web pages:

  1. Include your keyword or phrase in the page meta description, URL and page title.

When a search query matches up with the key terms your page is optimized for, then those keywords will become bolded in all of the results ensuring your website is ranking for those keywords.

2. Add ALT tags to your webpage images

Alt text (alternative text), is also known as “alt attributes”, “alt descriptions”. Therefore, including alt tags help web crawlers see what the image is about and helps page crawlers to index those images so they can appear in image searches.

3. Get and give backlinks

Backlinks are like votes of confidence in a website to help confirm it is a reputable resource of information on a specific topic. Therefore, if you receive backlinks from other websites then google will notice that a lot of people trust your website and you will notice your web page rise in the SERPs as a result because Google is giving your page preference over other results.

For your website health, slow, steady, and continuous optimization and design work is what will put you ahead of your competitors. Using the SEO tips we have shared will ensure your web pages are optimized and are generating traffic to your website. Most web design companies are offering SEO services in Kenya, you can ask for assistance from them on the same.  If you search for one service that your company offers and your company doesn’t show up on the first page of google then you most definitely need to look for companies offering SEO services in Kenya.

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