Search Engine Optimization services in Kenya can be very expensive, but what can you do to at least improve your rankings on search engines when you don’t have a budget for hiring SEO services in Kenya?
Below are some tips that can help you improve your website’s SEO in Kenya.
First things first. What is Search Engine Optimization? SEO simply means the process or steps of improving your website so that it ranks on google/search engines for relevant searches. Most companies and businesses in Kenya are now competing for the first spot on Google and other search engines. Why? Most people don’t go past the first page of google therefore your business needs to be on the first page otherwise your competitors who are ranking on the first page will get the bigger share of the pie.
Among the things in a website’s content that are considered by search engines when evaluating the relevance of websites for keyword searches include the headers, page titles, formatted texts, links, URLs and page content in websites.
Tips to help improve your SEO rankings for free in Kenya
Identify your target keywords
There are many tools that can help you discover keywords that your target audience are using to find your site or your competitors. You can use free sites like Google keyword planner, SEMrush or ubersuggest to get keywords. Researching on your keywords will help you to get firsthand information about your target audience, the information they want to know and how they want it and this will help the reach of your site’s content in search results.
Write great content optimized for SEO
There is no substitute for great content. Quality content is the best way to increase your website traffic and your search rank. Your site should have quality content created for your audience which will increase your site traffic and improves your site’s authority and relevance.
In your content, repeat your keyword phrase several times- for instance, in your opening and closing paragraphs you can use it once or twice and two to four times throughout your content. But don’t overuse the keywords as google algorithms can detect this. Never sacrifice good writing for SEO because the content is written for the user and not for the search engine.
Update your content regularly
The best indicator of a site’s relevancy is having regularly updated content. You can do this by republishing your existing content. If you have top-performing content that is still relevant and valuable, you can refresh it with more content and images. This will not only optimize your site but also build upon the existing SEO value that your content has gotten over time.
Use alt tags
Alt tags also known as alternative text descriptions allow search engines to locate your page. When you upload images and videos to your site always ensure that you describe them.
Limit duplicate content
Find any duplicate content and either rewrite it or remove it altogether. There is no advantage in repeating content over and over and google will penalize you for it. You can use a canonical URL to let search engines know that you have intentionally duplicated a page.
We provide SEO service in Kenya and we offer FREE website audit so that you can know how your website ranks and the areas that you need to improve on. Call us for a free consultation today.