Facebook Marketing in 2020

Mastering Facebook marketing in 2020 is a must if you hope to see the success of your brand. Facebook monthly users are 2.4 billion people. This is a reason enough to make you start Facebook marketing Asap. Two-thirds of Facebook users say they visit a local business Facebook Page at least once a week.

Your potential customers are already looking for a business like yours, but how will they find you in the throng of other businesses?

Social media marketing in Kenya is a great way to start your outreach for more clients in 2020

Here are is the very first step of starting Facebook marketing in 2020.

Step-by-step guide on how to set up Facebook Page

It doesn’t cost you much time to set up a Facebook page. I want you to set it up like a pro to make sure you get enough returns and for you to be seen by potential customers.

  1. Create your Facebook Page

Facebook Marketing in 2020Head to Facebook.com/pages/create, or you on the top right part of your Facebook you will see Create then click on Page. You will need to be logged in to your personal account although your personal information will not appear on your business page.

 

Choose your page type, Facebook will give you two options. Business/brand or Community/public figure

After you choose the type of page you want, enter your business details.

 

      2. Add Brand Images 

Upload your profile and cover photos. You can use your company logo as your profile picture. Optimize your sizes for Facebook so that they can look their best. You can use tools like Canva which has templates for Facebook cover photos and posts among others.

  3. Complete your Page info

Go to About then on the right click on the edit page info and fill in the sections.

Description: 255 characters to describe who you are and what you do.

Contact information: phone number, email and website url.

Extra options: If it’s relevant to your business, add your operating hours, price range and privacy policy.

4. Create your Facebook username (@ your vanity URL)

Facebook Marketing in 2020Your username helps people find you on Facebook. Click Create Page @Username to make one. You can find it below your Facebook page name on the left.

Facebook marketing ideas for your vanity URL:

  • Choose a search-friendly Page name. In most cases, this will be your brand name or a name that people can search in relations to your brand.
  • If possible, use a consistent username across social networks

   5. Add a call-to-action button

Under your cover photo you will see the Add a Button. This button gives people a quick and easy way to reach out to you or service. You can use a shop now and direct people to your website or call us and people will call you directly.

  6. Review your Facebook Page settings

Go to your Facebook page settings and review them. The settings will give you custom controls on who you want to see your Facebook page. In particular look at the privacy and security settings and make sure you understand them.

Also on the page settings, you can assign roles to your employees. Caution: Be sure of who you assign as an admin they can easily remove you from the page because they have the same right as you.

That’s it! Your Facebook Page is set up and ready to go.

Facebook Marketing in Kenya and social media marketing in Kenya is picking up real first, and guest what your competitors are already taking advantage of it. Don’t be left behind, you need to go digital if at all you want to get more sales because Facebook marketing in Kenya is here to stay.

How to Convert Website Visitors to Paying Customers

First things first, why are your website visitors not converting into buyers?

The key primary goal of your website is to generate sales for your business and if it doesn’t, then you need to figure out why.

Below are the top 5 main reasons why your website is not converting visitors into paying customers:

  1. They can’t find what they need. Nearly 80% of website visitors leave your website because they cannot find what they are looking for.
  2. They can’t contact you. If your website readers can’t find an easy way of contacting you, then they will go elsewhere. Add a live chat on your website to make sure you respond to your website visitors queries in real-time.
  3. They can’t get answers. If your content on the website does not answer their questions and there’s no faster way of asking you the question, then they will definitely leave your website.
  4. They don’t trust you. Trust is key for people to convert. If people do not have enough confidence in your products then they won’t buy it. Add customer reviews and testimonials on your website.
  5. They can’t test it. People always have the fear of spending money on something that they have never tried before. Therefore, offer free trials for people to know exactly what they are buying.

 How to Convert Website Visitors to Paying Customers

Make your website fast

A recent survey revealed that 46% of visitors expected a web page to load in two seconds or less. A mere three seconds delay can result in a 15% reduction in conversions.

This is the first thing you should check on your website. Slow loading speed will definitely and immediately make people leave your website. No one wants to wait for a website to load for more than a few seconds.

Find tools that can help you improve your websites speed and install them on your website. Most of the web design companies in Kenya can help you with

Working on your websites speed helps you with google rankings, increases your page views, improves user experience and increases your conversions.

Use First Time Offers to Convert New Customers.

Competition is fierce in today’s online world with consumers having too much choice, therefore give offers that will make the website visitor leap from the considering stage to actually making an action or buy. This offer might be a free sample, a one-off purchase of your product with a heavy discount or a month’s free subscription. This becomes easier to sell to the person a second time, a third time and even a fourth time. if you find that your offers are not converting, consult with digital marketing companies in Kenya who can help you come up with better offers

 Have a Strong Call to Action

How to Convert Website Visitors to Paying CustomersWhat do you want your website visitor to do when they come to your website? Make it clear for them, if you want them to download a document then ask them to and show the button, if you want them to Buy then ask them and show the button. Remember to make it as simple as possible. The call to actions are like “call now,” “learn more,”, “Download Now” and many more.

Show Numbers

You have probably seen the “Join more than 1o million who use X service “

Why do they use that? To show social proof and also give people confidence that they can work with you. I mean if more than 10 million people have used your service or product then it is worth trying.

Use Testimonials

How to Convert Website Visitors to Paying CustomersMost people cannot buy a product before they read testimonials. They build trust and increase conversion rate. I mean before you buy anything online you must always see what other previous buyers have said about the product.

How do you get testimonials or reviews, ask your customers to give their reviews or testimonials? How do you ask for reviews exactly? Ask them what benefits they received from the product, how they found doing business with you and what convinced them to buy the product. Most of the web design companies in Kenya can help you add this at the initial stage of building your website.

Use landing page

A Landing page is very crucial in lead generation. A landing page is any web page that a visitor can arrive at, it has a form and exists to only capture visitor’s information through the form.

Create an appealing form with a catchy headline that will lead people to sign up and giving you their details. To get your customers to take action you will need to add value to them by giving them solutions to their pain points.

You need to understand that it is difficult for your customers to give you their details without you giving something of value in return. Therefore let your headline capture their attention. Your lead magnet should be Valuable, useful and easy for your customers to read.

 Add a Live Chat to Your Site

How to Convert Website Visitors to Paying CustomersA live chat allows the visitor to ask questions and get answers in real-time. This makes it easy for you to guide and answer your customer’s questions making it easier for them to convert. With the competitive market in web design in Kenya, you might find some varying charges for the live chatbot while others even offer it for free in their web design packages.

Use remarketing

Remarketing helps you connect with your visitors or leads from your website that may not have made an immediate purchase or inquiry.

With remarketing, you can create targeted ads to get in front of these people so that they can take action. It also acts as a way of reminding them and eventually they will convert.

Use high-converting elements

These elements are things that can help you convert your website visitors into customers. This can be through the use of Logos of companies that have trusted you, testimonials, social shares, case studies and guarantee seals.

Conclusion

I hope this information will give you a lift on converting your website visitors to customers. There are more ways of improving the information that I have given you, but it is enough as a starting point.

Web design companies in Kenya, as well as the general web design in Kenya, has revolutionalised and most of them can help you install some tools that can help you in your marketing.

Also, some digital marketing companies in Kenya can help you and advise you on the vest tools that you can use for you to succeed in digital marketing.

54% of Employers Have Eliminated a Candidate Based on Social Media

Employers are now looking at your social media accounts

Can your social media get you a job or get you disqualified?

Who are you, really?

That’s a question most employers want to know beyond your cover letter and CV. They want to know if you are respectful, responsible, trustworthy and if you will follow through on promises.

During interviews, people are on their best behaviours making it hard for employers to tell if a candidate is right for the position. Which leads them to google to get your information.

In particular, they browse through your social media accounts Facebook, Instagram, LinkedIn, Twitter and other social media profiles you have publicly available.

70 per cent of employers use social media to screen candidates before hiring according to a survey done by CareerBuilder.

54 per cent of employers surveyed said they chose not to hire a candidate because of the content found on their social media profile(s).

Some of the reasons given as to why the hiring, managers or employers chose not to hire a candidate because of their social media were:

  1. Posted provocative or inappropriate photos, videos or information (39%)
  2. Bad-mouthed previous company or fellow employee (30%)
  3. Posted information about drinking or using drugs (38%)
  4. Made discriminatory comments related to race, gender, religion (32%)
  5. Shared confidential information from previous employers: (23%)
  6. Lied about qualifications (27%)
  7. Had poor communication skills: (27%)
  8. Been linked to criminal behaviour: (26%)
  9. Had an unprofessional screen name: (22%)
  10. Lied about an absence: (17%)

Good news is what you post on social media can actually get you employed.

44 per cent of hiring managers and employers have discovered content on a candidate’s social media profile that caused them to hire that person.

The main reasons for this:

  1. Candidate’s background information supported their professional qualifications (38%)
  2. Candidate showed a professional image (36%)
  3. Candidate demonstrated great communication skills (37%)
  4. Candidate showed creativity (35%)

 Don’t go deleting your social media yet!

57 per cent of employers said they were far less likely to hire someone in if that person was an online “ghost” or rather is not online

So don’t delete your Social media account, Clean it!

What Should you Do?

1. Google yourself

Type your name in google and search, you need to know what is out there and where?

2. Consider making certain social media profiles private

Sometimes it’s valid to have an outlet where you can share some information which sometimes is social media. In the case of this, choose a social media platform that you can make your account private like Instagram. So that only the people you follow will see your posts.

If you choose this, don’t accept friend requests from your old bosses.

You can also update your Facebook privacy settings so that not everything is fully public.

3. Review your profiles as if you were an employer

Go through your social media through the eyes of someone looking to hire you. Make your bios up to date as well as having a description that reflects who you are now. How is your profile picture? Is it professional?

Go through your posts paying key attention to your latest posts, don’t ignore your old posts as well.

Got any questionable memes? Take them down. How about inappropriate pictures of yourself, or ones in which you’re tagged? This can be one of the most important (and challenging) parts of the process. Un-tag yourself liberally if necessary.

4. Post some meaningful content

Remember 44 per cent employers have found content on a candidate’s social media that caused them to hire that person–so your social media accounts aren’t just a liability have background information that supports your professional qualifications.

With the intense job hunting in Kenya, hiring firms in Kenya are now turning to social media to check candidates profiles to ensure they hire the right candidates among the many candidates who show up for the interview.

Therefore don’t think that employers don’t check a candidate’s social media in Kenya, because they do.

Facebook ads vs boosted posts

Facebook ads vs boosted posts. Which should you use?

When it comes to choosing between boosted posts and Facebook ads, it will depend on the objective of your ad. We have already discussed the difference between a boosted post and Facebook ad, from these differences you can determine which you can use for your advert. I will try and simplify the differences to help you get a better understanding of when to use boosted post instead of Facebook ads and vice versa.

What are Facebook ads?

Facebook ads are an advanced way of advertising on Facebook and will require you to have a Facebook ad manager account. With Facebook ads, you have a number of options for your ad. These options include brand awareness, reach, traffic, engagement, app installs, conversions, catalogue sales, store visits, video views, lead generation and messages.

With Facebook ads, you can add a call to action buttons like ‘Shop Now’, ‘Download’, ‘sign up’ and ‘contact us’.

What are boosted post?

Boosted posts are the blue posts that appear on the lower right corner of each post you make on your page written ‘Boost Now’. You can only see it if you are a page admin. With a boosted post, your objectives are only three; engagement, messages and traffic.

Which one should you use?

If your objective is to get more engagement which means more likes, shares and comments on a post, then boosting a post is your to-go method.

If you want

Facebook Ads vs boosted post

to create brand awareness for your product or service, Facebook ads is your to-go method. Why? With Facebook ads, you have the option of

reating a custom audience, a lookalike audience; you can target the audience by language and so much more. However, with boosted posts, you can only target people who like your page and their friends.

So when should you use Boost Post in terms of audience?

You can use it when you have an event, making a big announcement like the release of a new product or service or a grand opening and sharing user-generated

content that you have reposted. With this, you are informing people who like your page and their friend who most likely will be interested because birds of the same feather flock together.

When you want people to talk to you via sending a message to you, use promote your send message button on boost post. When you want people to visit your website boosted post will do. When you want people to call you, you can promote your call us button and when you want more leads to b

oost post is your option. With Facebook ad you can as well promote them but it is easier with boosted posts if you want your ad to reach people who like your page and their friends.

If you want people to download an app, visit your store or website, view your video then Facebook will help you achieve that.

 

Summary

With boosted post, it is easy to create an ad unlike using Facebook ad, which is more advanced.

With the very many options that Faceb

ook ads provide you with, it wins over boosted post.

For you to choose which one to use, look at what you want to achieve and the people you want to reach. Like we have said, Facebook ads provide you with many target audience reach while with the boost post you can only target people who like your page and their friends.

It doesn’t mean that with boosted ads you don’t have a big audience, your ad can reach more than 7 million people, it is just that with Facebook ads you get to target people who will most likely be interested in your services or product.

 

 

 

 

 

 

 

Plans to license WhatsApp and Facebook group admins

Kenyan social media group admins might be required to obtain licenses from the Communication Authority (CA).

Malava MP Moses Injendi has proposed a bill seeking to have administrators of WhatsApp and Facebook groups acquire licenses.

A WhatsApp group admin will be required to keep all the data of the group users and submit the data to authorities when required. The admin will also have to ensure that the members of the WhatsApp group are of ‘age of majority’.

If the bill is passed, Kenyans will have to notify the authority when they want to create a Facebook group. The group administrators will have to approve the members and content based on the law.

According to the bill, any person who fails to observe the required provisions will be liable upon conviction of a fine not exceeding Ksh. 200,000 or to an imprisonment of a term not exceeding one year. According to the bill, Kenyans will be faced with a Ksh.500, 000 fine or two years jail term for posting degrading or intimidating content online.

Content that is discriminative against gender, race, nationality, ethnicity, religion, language and political affiliation will be flagged. Posting content that is seen as unfair, inaccurate and biased as per a court of law will also pose a risk of fine or jail term.

The bill will also affect Bloggers as it proposes that those who run blogs without a CA’s authority could spend up to two years in jail or pay a fine of Ksh.500, 000.

Critics have argued that the bill is ill-advised and is an attempt to limit freedom of expression. If the bill is approved, the proposed law will require that WhatsApp group administrators to approve members’ content using legal documents.

National Assembly Information, Communication and Innovation Committee chairperson William Kisang described the law as “unimplementable” saying that it is neither practical nor possible to register all social media administrators. He warned that the bill could be challenged in court if it is approved by the parliament.

 

Difference between Boosted posts and Facebook ads

We will look at the differences between boosted posts and Facebook ads. With this information, you are going to understand the importance of using either boosted posts or Facebook ads. You are going to see what is available in each category before you decide to advertise on Facebook. Both are important, it just depends on what your end goal is.

Facebook boosted posts

If you are a page admin on Facebook, you have seen the blue Boost Post that appears on every post on your page. That is the facebook boost post.

  • Campaign objective

Ads – you can choose up to 11 campaign objectives (brand awareness, reach, traffic, engagement, app installs, conversions, catalogue sales, store visits, video views, lead generation, and messages)

Boosted posts – you can only choose between three objectives (engagement, messages and traffic. Engagement means likes, shares and comments.

  • Audience targeting

Ads – you are not limited. You can use lookalike audiences, custom audiences you can target by language and you can add connection types. There is an option to let Facebook automatically expand your interests if it thinks people outside of your audience will engage with your ad.

Boosted posts – there is audience targeting but it is limited. You can only target people who have liked your page and their network of friends.

  • Budget control

Ads – you are allowed to choose your daily budget or lifetime budget.

Boosted posts – you can only choose your daily budget and the days your ad will run.

  • Ad scheduling

Ads – you can set a start and end date for your ad

Boosted post –your ad will go live immediately. You cannot schedule a start day but you can put an end day for your ad.

  • Language targeting

Ads – you can target your audience’s by language

Boosted post – you cannot target audience by language

  • Ad placement

Ads – you can choose where you want your ads to appear. You can choose to have your ad appear on a desktop news feed, mobile news feed, instant article, Instagram and many more

Boosted posts – your posts will appear on both desktop and mobile news feed. You cannot choose.

  • Instagram ads

Ads- you can choose to show your ads on Instagram by ticking in the placement section.

Boosted post – you can only boost on Facebook

  • Right column Ads

Ads – you can choose to show your ad on the right column on desktop computers.

Boosted posts – you cannot show your boosted ads on the right column

  • Retargeting

Ads – you can retarget your ads by installing Facebook pixel on your website.

Boosted posts – you cannot retarget people.

  •  Ad delivery

Ads – you can choose between accelerated delivery and standard delivery. To use accelerated delivery you need to set a bid that is if you need your ad to go live as soon as possible.

Boosted post – you cannot adjust your ad delivery time.

Knowing the difference between boosted posts and facebook ads, you can now create ads that will reach your target audience and convert.

Similarities between boosted ads and Facebook ads

  • Interest and behaviour targeting

With both, you can target the audience’s interest and behaviour

  • Geographical targeting

You can target specific locations of your target audience on both.

  • Age and gender targeting

You can choose the gender you want to target for your ad on both.

Instagram plans to remove the ‘Likes’ button on their platform

Instagram is testing a new feature that will hide the “like’ count on your Instagram post. Instagram, which is owned by Facebook, is currently running the test in seven countries that is Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.

“We want Instagram to be a place where people feel comfortable expressing themselves. We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” Facebook Australia and New Zealand director of policy Mia Garlick said in a media statement.

Instagram plans to remove ‘Like’ counts button

What does this mean?

  • Instagram users will no longer see the total number of likes on other people’s posts
  • Instead of seeing the number of people who have liked the post you will see one user who has liked the post followed by the phrase ‘and others’
  • Only the account users will see the number of likes a post received with their names
  • It will not affect analytic tools like insights and Ad Manager used by creators and businesses on the platform.

Instagram plans to remove the ‘Like’ count button in hopes that this feature will help people focus on the content they create rather than how people view it. You sometimes find that some people usually remove the Instagram posts that get fewer likes.

What does this mean for influencers if it implemented?

Do not panic!

The number of your followers will still show so businesses will use that and you can send them a screenshot of the number of likes your posts get because as a user you get to see the number likes on your posts. Therefore, with Instagram plans to remove the ‘Like’ count button you will still get business and sponsorships.

This comes while Instagram is introducing new tools and policies to prevent bullying on the app. This new tool is called Restrict which allows users to control how others contact them and interact with their accounts. Instagram also announced their disable policy, which will alert users when their accounts are at risk of being disabled for repeatedly violating their policies.

How to get started with Facebook ads

What you need to know before starting Facebook ads

Wondering on how to get started with Facebook ads? There is always planning and thorough thinking before doing something. This goes for Facebook ads as well; you do not just start doing Facebook ads blindly. If you do not have a plan, you are going to achieve little or nothing. We are going to look into details what you should consider before going into Facebook ads.

1.Establish your goals

What do you need to accomplish with your ad? When you know this, you will be able to set an advert that will meet your goals. Otherwise, you are going to throw your money into a drain.

Examples of goals

Do you want engagement on your page?

Do you want brand awareness?

Do you want people to go to your website?

Do you want people to sign up or buy products?

Do you want people to download an app?

Do you want more video views?

With this kind of goals, you can set a message that will lead people into doing what you want them to.

There are different campaigns objectives that Facebook offers;

  • Brand awareness
  • Reach
  • Traffic
  • Engagement
  • App installation
  • Messages
  • Catalogue sales
  • Lead generation
  • Conversions
  • Store visits among others

2. Know your audience

After you know your Facebook ad goals, you need to know who your target audience for the ads is. With your target audience, it will depend on various things

  • Gender
  • Age
  • Location

Is your target audience male, female or both? If you are selling women’s dresses, it is a definite fact that your target will be women.

What is the age group of your advert? Who are the people who are likely to consume your product or service?  Are they between 18 years to 35 years? When you know this then you will not be running your advert blindly.

What is the location of your target audience? Where is your target audience most likely to be found? Is it Nairobi or Mombasa? Do not just target Kenya if you are not targeting your ad to every person in Kenya.

This is usually the most important part of making an ad and it is where most people go wrong. If you cannot do it properly then hire an expert to help with it. Most of the advertising agencies will do market research to get your customer’s persona. With this, you will not be targeting blindly. There is no point in using lots of money to get fewer result

3. Know our budget

How much are you willing to spend on Facebook adverts? With a small or big budget, you can advertise on Facebook.  With Facebook, you can spend as low as 1$ a day.  When you spend a dollar per day your results will be limited. We usually advise our clients to spend at least 10$ in a day to get as many results as possible.

 You can try and create as many ads as possible using a different amount of money to see which will work out for you. When you get a winning ad, then you can know how to be placing your Facebook ads.

Web Design Company in Kenya

East Africa Digital Marketers is the best web design company in Kenya using the latest web design and development services your business needs. We also provide the best digital marketing services in Kenya. With over 10 years of experience and a creative team that works to deliver excellence, we are unmatched.

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We ensure that your website serves your business needs and is up to standard. Considering that most people are on the internet and they search for your kind of services, we do Search Engine Optimization (SEO) for your website so that you can rank high on the search engines.  SEO will ensure that your website is ranking high such that when someone searches for a keyword related to what you do, your website appears. This will go a long way in ensuring your business grows and people can find you on the internet with ease.

Being in the business for long, we know the kind of website your business needs and we will advise you accordingly to ensure that your website serves your desired needs.

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Website design in Kenya

Website design in Kenya is crucial for any business that that wants to succeed.  Websites generate business and create customer prospects whether your business is small or large. Everyone is on the internet and when they search for your business they will be directed to your website. Therefore, if you do not have a website then people will not be directed to your website hence you will lose potential customers. Without a website, people might think your business does not exist or you are not legit.

With websites, you can display your goods or services, people can get your contacts, people can purchase your goods directly from your website without coming to your shop and you do not have to set up a physical shop. East Africa Digital Marketers will provide you with website design services in Kenya at a cost-effective price with guaranteed results. We use the latest technologies like WordPress content management system, E-commerce website design and mobile responsive website and landing page. We make sure that we deliver your desired website in time.

We ensure that we create a website that can serve your business purpose and one that you can easily access and take full control.

We are the best web design company in Kenya offering you quality services that will serve your business needs.

Contact us for web design services in Kenya and the East Africa region. We have over 10 years of experience in web design in Kenya and digital marketing in Kenya, therefore, we can guarantee you professional and quality services.

Website design cost in Kenya?

We have been getting queries on how much website design cost in Kenya. We have answered this in our article HERE