Social media marketing in Kenya

Why Social Media Is Important for Businesses in Kenya

Fun Fact: By January 2021 Kenya had 21.75 million internet users and 11 million social media users according to a report by Hootsuite and We Are Social. Therefore your business needs a social media presence. Period!

Social media for businesses in Kenya and around the world is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand.

The report also analyzed the number of audience on each social media platform in Kenya. This are the audience that if you advertise on this platforms your advert can reach.

Facebook – 9.50 million

Instagram – 2.30 million

YouTube – 7.78 million

Snap Chat – 1.25 million

LinkedIn – 2.50 million

Twitter – 1.09 million

These numbers shows why social media marketing in Kenya is very important to your business.

It doesn’t matter if you run a small local shop or a big company, social media presence is crucial for your business.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales.

Why you ask?

If someone hears something about a business or they are told about it, the first they do is search the business on social media. If your business is not online then you are missing out on a lot of opportunities.

No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your sales funnel—the process through which a new contact becomes a customer

Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies.

Setting up your business online can be overwhelming and tiring but because its importance cannot be overstated, our team of professionals are willing to take the burden from you and set up everything for you at very fair prices. Your social presence will be set up in a way that you will get sales and more online visibility.

More importantly you will get free consultancy on how to set up and run social media ads. Advertising on social media in Kenya can give you tremendous results to your business and getting experts to guide you and tell you what will work for your business is an opportunity you don’t want to miss. Grab either of the package and let’s get started to your success online.

From this packages your business will be fully set up on Facebook, Twitter, whatsapp, Instagram and google ensuring that you don’t miss any opportunity to sell. All channels will be set up from the page to your messaging, contacting, to your business being found on google and helping you advertise online.

Let’s talk!

Why your business needs a website in kenya

If your business has gotten this far without a website, you might be wondering if you really need a website if your business is still successful without one.

There has never been a better time to invest in a website for your business than now. With the covid-19 situation in Kenya most people are now online searching for products or services and making purchases online. Your business and more importantly your business website needs to be found on the internet when people are searching for products or services that your business offers.

These days most people visit a website or search for a business online before making a purchase. Having a strong online presence for your business in Kenya, particularly a website, can be your make or break your ability to generate more revenue.

So look, in 2021, you need a professional and well optimized website. You needed one the day you started your business, but better late than never right?

Most organizations in Kenya are hesitant to get online because they feel they don’t know how to manage a website while others are concerned about the pricing. The solution for this is to get a reliable web design company in Kenya who can create a great website for you, and make it easy for you to update your website content with ease. The web design company that you will pick should train you on how to update and manage the website. Most web design companies in Kenya offer support after they develop the website so choose one that you can be sure to get support years after the project is done.

Let’s look at the reasons why your business needs a website in Kenya.


”Do you have a website?” This is the first question you get when you tell people about your business.

People think 10 times before making any business decision. Without a website, people may question your legitimacy as a business. Over 30 per cent don’t even consider a business if it doesn’t have any website.

84 per cent of today’s consumers think a website makes your business more credible than companies who only have social media profiles.

Showcase your products or services

Presentation plays a crucial role if you want people to buy your products or services. In this case a website can help you showcase images and videos of your products as well as services that your company offers. The sky is the limit to what you can do.

Organic Traffic

When you have a business website and it’s well optimized for Search Engine Optimization (SEO), your website will appear on search results when people search for products or services related to your business.

This gives you the opportunity to drastically increase your customer base.

Your business is easily accessible

When it comes to purchasing a product or service, customers prefers a business that they can easily access. This means that if they want to get a product description, your contact details or location, they can easily get it on your website without having to call you or doing so much research online.

Also having a website makes your business available 24/7 as a result they can reach out at any time of the day.

Business Review

Most people do some online research before making a purchase decision. Some of the things they look out for are reviews on social media and on google search engine.

We can help you be able to ask for and get reviews from your happy clients, which will go a long way in building trust and credibility especially with new clients you’ve not worked with before.

Having a website and having the reviews and testimonials on it goes a long way in increasing peoples trust so they can easily buy from you.

Digital Marketing

If you plan on using digital marketing to increase your leads and grow your business, you will most likely want to drive traffic to a website.

Online marketing is less expensive and more effective than radio, tv and newspapers. It can get you more results with less hard work and budget, and hence it’s a much better alternative if you want to get things done faster compared to traditional marketing.

While you can promote your business online without a website, you can consider your website as the final destination where you will be sending your customers from different channels like Social media, blogging, email marketing, and video channels.

Hopefully, by now you’ve realized that the question is not “do I need a website for my business”, but “can I afford to not have a website in the digital era”. Having a website for your business in Kenya is one of the best investments any business can make. We can guide you on the kind of website you need and the investment needed, and have it done within 7-14 days if the necessary content is available.

Some of the requirements for creating a website include domain registration and hosting, that is the name you use for the website, and the location for hosting your website files, then a logo, then actual text and graphics we’ll have on the website. We can help you register for a domain in Kenya, get hosting, then create a creative logo for you, and guide you on the content needed to have on the website.

There are so many web design companies in Kenya who can create a great website for your business. While you believe that not every business needs a website, we hope through the explanations that we have given you can now get your website. While you are starting, there is a very small and inexpensive barrier and there is a massive opportunity to help grow your business.

Write to us below with any questions you have so we can help get your business online, or even revamp your existing website that’s not bringing you business to a new well optimized one that will help grow your business.

3 Essential SEO Tips for your web pages.

Search Engine Optimization (SEO) allows your website to be found in search results pages (SERPs) which are corresponding to specific search queries with relevant key terms for your business.

If you want your website to rank high on google then you will need to include keywords and key terms throughout your website content.

Your website and web pages offer several areas and ways to best optimize your pages for search. Make sure you are taking advantage of every SEO opportunity you’re given!

If you can’t do it on your own there are many companies offering SEO services in Kenya liaise with them.

Below are some SEO tips for your web pages:

  1. Include your keyword or phrase in the page meta description, URL and page title.

When a search query matches up with the key terms your page is optimized for, then those keywords will become bolded in all of the results ensuring your website is ranking for those keywords.

2. Add ALT tags to your webpage images

Alt text (alternative text), is also known as “alt attributes”, “alt descriptions”. Therefore, including alt tags help web crawlers see what the image is about and helps page crawlers to index those images so they can appear in image searches.

3. Get and give backlinks

Backlinks are like votes of confidence in a website to help confirm it is a reputable resource of information on a specific topic. Therefore, if you receive backlinks from other websites then google will notice that a lot of people trust your website and you will notice your web page rise in the SERPs as a result because Google is giving your page preference over other results.

For your website health, slow, steady, and continuous optimization and design work is what will put you ahead of your competitors. Using the SEO tips we have shared will ensure your web pages are optimized and are generating traffic to your website. Most web design companies are offering SEO services in Kenya, you can ask for assistance from them on the same.  If you search for one service that your company offers and your company doesn’t show up on the first page of google then you most definitely need to look for companies offering SEO services in Kenya.

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A must-have social media content calendar for your business (Free Template)

If you manage social media pages for your business or your client’s business, then you know the hustle you go through trying to find content in the morning. Scrambling for social content is nothing new. Therefore to avoid wasting valuable amount of time in the morning trying to figure out what you will post and where to get content from, you can use the template we have created just for you.

You can use the social media content calendar for all the twelve months of the year, we have planned what you can post on what day and the different kind of content you can use to avoid being repetitive.

With this content calendar, you can pre-schedule your social media content for the whole month by creating content for each day for all your social media accounts.

What is a content calendar?

First things first, a content calendar helps you organize your publishing schedule by date so that you can keep track of deadlines and to guide you on what kind of content to create.

This blog post will walk you through exactly how to use the template to stay on top of your social media content planning for each one.

How to Use the Social Media Calendar Template to Plan Your Content Schedule

When you open the social media content calendar, you will notice that each day has a hashtag attached to it. These hashtags will guide you on the kind of content you can create for each day of the week. This doesn’t mean that you will only create content just like it is in the content calendar, no, you can change the content to align with your niche.

You can copy the calendar twelve times to accumulate each month of the year so that you don’t have to be deleting and re-doing every month.

You can use the content calendar on all your social media accounts. You need to know that posting on each social media page is different.

Why? Each social media platform has its own words limit. Mostly Twitter and Linked In. Therefore, the message for these platforms will need to be curated to fit them. Also, the image size differs on all social media platforms.

On the far right end, you will also see a column written type of content. This column has other kindS of content that you can have on your social media to help you attract more people to your page, bring engagement on your page as well as help you sell more.

Let’s look at the different kind of content you can create from the column.

The reason why your business is on social media is to get your products or services seen, loved and sold. So how do you ace the power of social media to do all that without having to shout BUY! BUY! to your customers because I can assure you they don’t want to be sold to every time.

Product posts

Products posts are posts that promote or talk about your products or services. This kind of posts revolve around what you are selling, they can be a product launch or improvement of a certain product that you offer. You don’t have to sell it to them directly. You can give them the benefit of a certain product or service and through that people can buy. Show them the value they will be getting by using that product.

Engagement posts

This are the kind of posts that will help you get engagement on your posts such as likes, comments and shares. To bring more engagement to your posts you can consider the following kind of posts:

Competitions. People are competitive by nature, which makes competitions great for engagement

Polls and Surveys




Question Posts

Question posts are posts that ask people questions which they can respond to. This kind of posts can revolve around asking people the kind of products they like from your company, why they like them, what they would like improved, challenges they have faced with a certain product or service or even open-ended questions. This kind of posts will also generate engagement and improve your brand reputation and value.

Testimonial posts

Testimonial posts are posts that you share your customers’ feedback or reviews. When you serve your customer and they give you great feedback concerning your business it’s good you share it on your digital platform because it will help you improve your trust with other people who are interested in buying from you. People on social media go through online reviews before purchasing anything from a company and posting positive reviews will help increase their confidence in your business.

Story posts

There is nothing better than a good story and most people appreciate this. People are very much interested in knowing the story behind your business, it could be the history of your business, how you started, the challenges you have faced and most importantly what you have achieved so far. Therefore, don’t be afraid to tell your story, you might be surprised by how much good can come from it.

Many businesses are beginning to appreciate the power of digital marketing in Kenya. This are some of the tips that can help you succeed in digital marketing in Kenya by helping you grow your business and staying relevant online. Remember social media is not all about selling to people that follow you but also educating them and entertaining them. This Social media content calendar can help you balance between when to sell to your customers, educate them and entertain them.

Get your Free Social Media Content Calendar Here

How to Write Blog Post Headlines for SEO

SEO success is all about consistency. Creating relevant and compelling content that you know will excite readers is easy right? Well, what if your blog is never found? There are more than 1.7 billion websites today, and your blog can be buried at the bottom with only a few readers ever seeing it. Disappointing right? So how can you change that? By simply optimizing your blog posts for SEO.

Below are essential tips that you should never skip before publishing a post.

How to Write Blog Post Headlines for SEO

Headlines are the defining factor for any blog post therefore how you write them can make all the difference to your blog’s SEO.

As an expert blogger, you know that a title can make people read your blog or choose all the other alternatives available.

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How to craft a title that will grab the attention of your reader’s attention

  1. Answer your reader’s question

People are looking for immediate answers. Therefore, your title should outrightly tell the reader that their question will be answered quickly and concisely. For your readers’ questions, make sure that you have a solution for them.

𝟐. Focus on Keywords Related to Your Headline

Having attention-grabbing headlines isn’t enough to rank your blog on Google. You also need relevant keywords to will resonate with search engines as well as your readers.

You can use Google’s keyword planner to come up with relevant keywords for your blog. To access Google’s keyword planner, you need to have a Google Ads account to access it. This tool allows you to generate thousands of keywords by simply typing in a word, phrase, or URL related to your business to get them.

There are also a couple of free tools that can help you generate free blog titles as well as counter check if your blog titles are good enough for both search engines and your reader.

Our 8-year experience in helping companies achieve their SEO goals can help your company improve its ranking above your competitors. Get in touch with us for a free consultation.

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Social Media Marketing Strategy Guide 2021

Most businesses in Kenya and around the world have now discovered the importance and the power of social media after covid-19 affected their businesses. As you take your businesses online it’s important to have a few ideas on how to go about it so that you just don’t go blindly, hence the social media marketing strategy guide 2021. This guide will help you know why an annual marketing plan is important for your marketing. Your marketing strategy is like a high-level plan that guides the direction of your company’s goals, campaigns and growth.

How to create a Marketing Plan

1. Conduct a situation analysis.
2. Define your target audience.
3. Write SMART goals.
4. Analyze your tactics.
5. Set your budget.

1. Conduct a situation analysis.

It’s important to know what your current situation is, therefore you need to know your strengths, weaknesses, opportunities and threats. It’s the first step to creating a marketing plan. You should also try and understand the current market situation as well as doing a competitor analysis so that you can know how you compare to your competitors.
Your market analysis can contain the “seven Ps of marketing’ such as product, pricing, place, promotion, process, people and physical evidence.
Your buyer persona has choices when it comes to solving their problems, choices in both the types of solutions they consider and the providers that can administer those solutions. Look at the gaps in your competitor’s approach, what they are missing, how their products are better than yours, what you can do to have a competitive advantage and what sets you apart.
Therefore, while doing a competitor analysis you can consider positioning, pricing, market share and offerings.

2. Define your target audience.

After figuring out your company’s situation and your market, now start to think about who your target audience is. You can kick start with making a buyer persona, this will include demographic information such as age, gender and income. However, it will also include psychographic information such as pain points and goals. What drives your audience? What problems do they have that your product or service can fix?

Download your free social media marketing strategy guide here
3. Write SMART goals.

Having Smart social media goals simply means you know what you want to achieve with social media and not just jumping into any social media networks without thinking of what you want to achieve there.
There are different types of business goals that you can use for social media marketing, for example, you might want to drive more traffic to your website, increase brand awareness, generate leads and sales or run an awareness campaign.
For you to actualize your goals they need to be Specific, Measurable, Attainable, Realistic and Time-specific. These make SMART goals. You can read our article on how to set smart goals

4. Analyze your tactics.

After you have done all the above, you now need to figure out the tactics that will help you achieve your goals and the right channels and action plans to focus on.
For example, If you want to get more engagement on your social media posts, you can have giveaways that will require people to comment or tag friends. Therefore the tactics that you will undertake will also be dependent on your goals or plan because each will require a different tactic.

5. Set your budget

You need to set your budget for various marketing needs like social media advertising, social media management, events, marketing software among others.
Your budget describes how much money the business has allocated the marketing team to pursue the initiatives and goals outlined in the elements above.

Below is a free strategy document you can fill in with your company details to help you set out what is necessary to succeed in social media.

Whether you run your social media marketing inhouse or you have assistance, this will go a long way in setting your goals and getting you closer to achieving them.

Download your free social media marketing strategy guide here

Simple Steps To Grow Your Facebook Audience

As of the second quarter of 2020, Facebook had over 2.7 billion monthly active users making it the biggest social network worldwide.

This is why building a Facebook following is important for connecting with potential customers.

Here are Five simple steps to help you increase your following on Facebook.

  1. Cover basics

Basic things are often overlooked simply because sometimes we focus on the bigger things forgetting the basics that can help us achieve the bigger things. Don’t start posting yet, start by first providing all your business information, call to action button ” Learn more” and link your website or other social media pages.

When you have covered all these basics you can now start posting great content.

  1. Invite people to like your page

The easiest way to begin building an audience is to start inviting your colleagues, friends and email contacts to like your page.

On Facebook, when a friend likes a page, it often pops to the newsfeeds of their friends too meaning that more people will see your page increasing your brand visibility. Also, you can invite your Facebook personal profile account to like your page.

  1. Collaborate with and tag influencers in your industry

Tag pages of influencers in the same field and ask them to do the same for you, which will help you get your page off the ground. Gaining page likes from influencers or bloggers will also have a positive impact on your brand credibility.

  1. Produce quality content

Start sharing quality content on a regular basis once your fan base begins to grow. But also avoid being overly-promotional, remember nobody wants to be sold to every time. People follow you to gain something so make sure you give them exactly what they are looking for.

This will help you increase engagement and traffic.

  1. Carry out Page Likes Campaigns (Paid Advertising)

Page Likes Campaigns is a form of paid advertising which can dramatically increase your page likes on Facebook.

Check our article on how to advertise on Facebook

Also Read: How to pay for Facebook Ads in Kenya


How to grow your business with blogging

Yes, you have a website for your business that is great but a website alone can’t give you authority in your industry, enough information to customers and personality.
This is where a blog comes in! Blogs drive readers to company sites and convert those readers into paying customers.
If you are looking for inspiration as to why your company needs a blog, this is why.
1. Boosts SEO and driving traffic
A chief reason as to why your company needs a blog is to increase visibility. The more blog content you create the more chances you will have of showing up on search engines and drive organic traffic to your website.
When you blog on your website, there is always going to be an impact to your SEO rankings. A blog enables you to write posts that rank your site for certain keywords, therefore boosting your SEO.
2. Set yourself up as an expert
When you blog on your business site, you can set yourself up as an expert in your field. You can blog about trends in your industry, tips and tricks or how to, among others.
Most importantly, genuinely help your readers by giving away some of your expert knowledge. It will come back around to benefit your business in referrals, trust and continued engagement.
3. You can teach and explain more about products
With a blog you can give in-depth explanations and teach more about your products or services. You could explore specific benefits of your products or provide “how to” for your products. This can actually help you generate more sales because as people get to know more about the benefits of your products the more they are intrigued to buy.
4. Helps you build your email database
Email marketing is a solid marketing strategy. But it’s not always easy to get people to sign up. This is where your blog comes in. If people find your blog content informative, relevant and engaging, chances are they will trust that your email newsletters are as well. Include internal links in both your blogs and newsletters to push them into signing up.
When you have an email database, it makes it easy for people to know about your new products, promotions and business updates.

Come up with your Digital strategy like a Pro

Plan your strategy

This really means thinking about why you’re doing something before you do it.

So, starting your digital marketing strategy is as simple as starting with why you want to do it, deciding what you want to do, how you’re going to do it, what you expect to happen, and when and how you’ll measure your success.

5 steps for setting your strategy


“I want to make sure 100% of my current customers know I offer product video services. I will run email and social media promotions to share this message for 2 months. After 2 months from the start of the promotion, I want to have at least 1 video job from 15% of my current customers.”


Get to know your audience. If you don’t understand enough about who you’re trying to reach, you’ll struggle to deliver a message that’s relevant enough that resonates with them.

Make your own buyer personas — fictionalized, general descriptions of your key customer groups.

  • Think about who your customers are & group them into 3 or 4 buckets.
  • Take each of those and create a character from each.
  • Give him or her a name, a photo, a personality, and a few favourite hobbies.


Your brand is how & why your customers choose you over your competitors. You can think of it as your company’s personality. So it’s something that’s worth defining clearly —what do you stand for?

What are your strongest character traits? And how does that translate into your presence—from the images you use on your website to the language you use in your emails?


Your competitors aren’t just those who offer a like-for-like product or service. You can think of your competition in 3 ways:

Direct competitors – those brands that offer the same products or services as you.

Indirect competitors – brands that may offer different products but compete for the same space or budget as you.

Comparators – these might have a similar look and feel like your brand or be other brands that your target customers use frequently too.

Get inspired by your competitors’ wins, and use your differences to highlight what’s unique about what you’re offering.


Having brilliant ideas for how you’ll drive traffic, build brand awareness, and grow your customer base is just the beginning, it’s crucial you know how you’ll track progress


If you posted a new blog post that included some video content on the page, look at how many:

  • Views you get
  • Views of the video
  • Engagement with the video (likes, comments, shares)
  • Clicks to your blog CTA
  • Leads from the post
  • Increase in leads from the post vs. posts without videos