Recently Facebook has been giving its users access to its newly redesigned desktop experience which is less cluttered and uses brighter icons. The company said it will fully launch the new look this month, with it recently giving 48 hours for its users to switch to the old Facebook before switching back to the new look.
The new Facebook allows users to set their background to either white or dark-mode background.
When you visit a Facebook page, the About column appears on the left showing all the information on that section, unlike the previous one which showed a snippet. It is followed by photos, videos, page transparency and lastly creates page column.
On the right-hand side its where all the page posts appear. Basically it’s an interchange. On the topmost part just below the cover image is where you can access other page tabs.
All in all, it looks organized, very clear and less cluttered. The font is also very visible.
How To switch to New Facebook
How to switch back from the New facebook to old one(classic Facebook )
As of the second quarter of 2020, Facebook had over 2.7 billion monthly active users making it the biggest social network worldwide.
This is why building a Facebook following is important for connecting with potential customers.
Here are Five simple steps to help you increase your following on Facebook.
Basic things are often overlooked simply because sometimes we focus on the bigger things forgetting the basics that can help us achieve the bigger things. Don’t start posting yet, start by first providing all your business information, call to action button ” Learn more” and link your website or other social media pages.
When you have covered all these basics you can now start posting great content.
Invite people to like your page
The easiest way to begin building an audience is to start inviting your colleagues, friends and email contacts to like your page.
On Facebook, when a friend likes a page, it often pops to the newsfeeds of their friends too meaning that more people will see your page increasing your brand visibility. Also, you can invite your Facebook personal profile account to like your page.
Collaborate with and tag influencers in your industry
Tag pages of influencers in the same field and ask them to do the same for you, which will help you get your page off the ground. Gaining page likes from influencers or bloggers will also have a positive impact on your brand credibility.
Produce quality content
Start sharing quality content on a regular basis once your fan base begins to grow. But also avoid being overly-promotional, remember nobody wants to be sold to every time. People follow you to gain something so make sure you give them exactly what they are looking for.
This will help you increase engagement and traffic.
Carry out Page Likes Campaigns (Paid Advertising)
Page Likes Campaigns is a form of paid advertising which can dramatically increase your page likes on Facebook.
Yes, you have a website for your business that is great but a website alone can’t give you authority in your industry, enough information to customers and personality.
This is where a blog comes in! Blogs drive readers to company sites and convert those readers into paying customers.
If you are looking for inspiration as to why your company needs a blog, this is why. 1. Boosts SEO and driving traffic
A chief reason as to why your company needs a blog is to increase visibility. The more blog content you create the more chances you will have of showing up on search engines and drive organic traffic to your website.
When you blog on your website, there is always going to be an impact to your SEO rankings. A blog enables you to write posts that rank your site for certain keywords, therefore boosting your SEO. 2. Set yourself up as an expert
When you blog on your business site, you can set yourself up as an expert in your field. You can blog about trends in your industry, tips and tricks or how to, among others.
Most importantly, genuinely help your readers by giving away some of your expert knowledge. It will come back around to benefit your business in referrals, trust and continued engagement. 3. You can teach and explain more about products
With a blog you can give in-depth explanations and teach more about your products or services. You could explore specific benefits of your products or provide “how to” for your products. This can actually help you generate more sales because as people get to know more about the benefits of your products the more they are intrigued to buy. 4. Helps you build your email database
Email marketing is a solid marketing strategy. But it’s not always easy to get people to sign up. This is where your blog comes in. If people find your blog content informative, relevant and engaging, chances are they will trust that your email newsletters are as well. Include internal links in both your blogs and newsletters to push them into signing up.
When you have an email database, it makes it easy for people to know about your new products, promotions and business updates.
This really means thinking about why you’re doing something before you do it.
So, starting your digital marketing strategy is as simple as starting with why you want to do it, deciding what you want to do, how you’re going to do it, what you expect to happen, and when and how you’ll measure your success.
5 steps for setting your strategy
1. SET A MEASURABLE GOAL
“I want to make sure 100% of my current customers know I offer product video services. I will run email and social media promotions to share this message for 2 months. After 2 months from the start of the promotion, I want to have at least 1 video job from 15% of my current customers.”
2. KNOW YOUR AUDIENCE
Get to know your audience. If you don’t understand enough about who you’re trying to reach, you’ll struggle to deliver a message that’s relevant enough that resonates with them.
Make your own buyer personas — fictionalized, general descriptions of your key customer groups.
Think about who your customers are & group them into 3 or 4 buckets.
Take each of those and create a character from each.
Give him or her a name, a photo, a personality, and a few favourite hobbies.
3. KNOW YOUR BRAND
Your brand is how & why your customers choose you over your competitors. You can think of it as your company’s personality. So it’s something that’s worth defining clearly —what do you stand for?
What are your strongest character traits? And how does that translate into your presence—from the images you use on your website to the language you use in your emails?
4. WATCH YOUR COMPETITION
Your competitors aren’t just those who offer a like-for-like product or service. You can think of your competition in 3 ways:
Direct competitors – those brands that offer the same products or services as you.
Indirect competitors – brands that may offer different products but compete for the same space or budget as you.
Comparators – these might have a similar look and feel like your brand or be other brands that your target customers use frequently too.
Get inspired by your competitors’ wins, and use your differences to highlight what’s unique about what you’re offering.
5. GET READY TO MEASURE
Having brilliant ideas for how you’ll drive traffic, build brand awareness, and grow your customer base is just the beginning, it’s crucial you know how you’ll track progress
GIVE ME AN EXAMPLE!
If you posted a new blog post that included some video content on the page, look at how many:
Views you get
Views of the video
Engagement with the video (likes, comments, shares)
Clicks to your blog CTA
Leads from the post
Increase in leads from the post vs. posts without videos
The Pandemic has affected a lot of things and social media is one of them. The lockdown put in place as a measure to curb the spread of the virus, as well as people working from home, has led to a massive increase in social media usage. This has led to a significant shift in when people are active.
According to a recent report by sprout on data gathered between March and April, the best time to post on Facebook based on overall engagements trends are on Monday, Wednesday and Friday from 10 am to 11 am.
The report also noted that on Facebook, every day at 11 am saw a slight peak in engagement compared to the rest of the day. If you are looking to maximize the reach of Facebook, you might consider that mid-morning gap.
On Instagram, Monday, Tuesday and Friday at 11 am and also Tuesday at 2 pm. Previously, sprout had identified Wednesday 11 am and Friday from 10 am -11 am as the best time to post on Instagram.
On Twitter sprout previously had noted that Wednesday and Friday at 9 am were the best time to post. Currently, Friday 7 am – 9 am are the best time to post on twitter with 9 am showing the peak of activity.
On LinkedIn, the best time to post is Wednesday at 3 pm, Thursday 9-10 am and Friday from 11 am -12 pm.
This data is not prescriptive, you can only determine the true best time to post for your business by experimenting and seeing how your audience responds
A chatbot is a computer program designed to have a conservation with a human being on Facebook or your website. It can take information, set up appointments, cancel appointments, direct customers to specific parts of your website and landing pages and it can handle FAQ’s (policies, payment schedules, branches, contact numbers etc.)
You can also decide to have a chatbot that connects a customer service representative directly so that a customer and the customer service person can chat in real-time.
Build an e-commerce functionality on your website so that your customers can order directly without having to visit your physical shop. Make sure that the products are easily accessed on the website. Also, don’t forget to add all modes of payments your customers might prefer to use.
This COVID-19 pandemic period when people are staying at home and minimizing movement is the right time to add an e-commerce functionality on your website for people to order.
Now that you have added an e-commerce functionality on your website, how are your customers going to receive their products?
Make sure you add quick and in-expensive delivery means to your customers. If possible, you can even offer free delivery to make more people order.
If you have a new product or you want to show a presentation of how to use a product or service offered to hold a webinar instead of face to face. This can attract more people more than you could have achieved with face to face demo.
Which are the most frequently asked questions about your product or service?
Make a comprehensive FAQ to answer all those questions and provide your prospects with valuable information on all that they need to know. Make sure you also share this on your social media channels this helps you build your brand, strengthen relationships, create trust and grow demand for your services.
COVID-19 has taken us all by surprise revealing the cracks in many small business marketing plans.
What should you do to connect with clients, prospects and customers during this pandemic period?
If your business heavily relies on foot traffic then this could be devastating during this period.
So what can you do to connect with your community and stay top of their mind?
Update Social media profiles
This is the time to start investing in social media as a marketing tool. First things first have a strategy, this is the first most important step you need to take. Post updates about how your products and services can be accessed during this period and grow your audience. Also, connect with prospects and referral sources on Facebook and LinkedIn.
When is the last time you posted a blog to your website? Or most importantly do you have a blog on your website? If not, you most certainly need to add a blog in your website!
Why is a blog necessary?
A well written, engaging blog post can drive customers to your website and can help establish your brand as an industry leader.
Offer content that your ideal customers will want to read about and move them to action.
If you already have a contact list of potential clients you can utilize email automation platforms like Mailchimp, Aweber or Hubspot to market to them.
People receive so many emails in a day, but what makes them want to open your email? Send them content that resonates with them. Always remember to add a call to action in your email.
These are trying times for every business, you just have to figure out how you can take your business online so that you can remain afloat. Don’t close your business just change how you used to do business in the new ‘normal’.
Need help in taking this critical step for your business? We are here for you!
Customer reviews affect real business outcomes and the decisions potential customers make before proceeding to make a buying decision.
Reviews help people get a better idea of the effectiveness and quality of a product, business and service. It also gives a better than average customer experience which is what most people look for.
Most customers will always look at reviews before they make a purchasing decision.
This is why all businesses must always respond to customer reviews-good or bad.
Positive reviews aren’t hard to respond to, it’s the negative ones that are usually the most difficult to handle.
Sometimes dealing with angry customers who can at times become stubborn and overwhelming can be a hard task.
So how do you respond to those negative feedbacks?
If someone leaves a negative review it means they are upset and they are expecting a swift response back.
That’s why you need to respond immediately, it helps limit the damage done and prevent the situation from escalating as more customers read the review.
Be Polite and Professional
Always remember you are dealing with a frustrated and angry customer, therefore always respond in a polite, professional manner without blaming other people or creating excuses. If goods can be replaced inform the customer and make the customer feel that the issue is going to be sorted out. When you handle the situation well, you can even ask the customer to take the review down and they definitely will.
Sometimes removing or ignoring a negative review can be tempting but don’t do it.
People take their time to write the review, good or bad therefore removing the review can make matters worse. Removing the review might also be interpreted as an admission of guilt.
It’s also good practice to respond with an acknowledgement of feedback and state that the information currently is under review.
Always make sure you respond to any kind of review within 48 hours. The quick response always shows that your team cares.
Give a brief response and explain that the issue will be addressed promptly and welcome the opportunity to take the conversation offline.
Follow up privately
Once the issues have been addressed, follow up within a couple of days to ensure that any outstanding concerns have been resolved.
How you respond to negative reviews is critical, be proactive rather than reactive.
WhatsApp finally launches the much awaited WhatsApp Dark Mode. As per the name, dark mode changes the WhatsApp background colour to a dark colour, making it much easier on the eyes – mostly when using your phone in the evening.
The WhatsApp home screen and the settings menu are now in a dark colour, but on the conversation interface, only the chat bubbles are dark while the background is white or it reflects any other colour users have set as background.
In a blog announcing the update, WhatsApp said, “It’s designed to reduce eye strain in low light environments. And we hope it helps prevent those awkward moments where your phone lights up the room.”
The company added that the dark Mode was developed with a focus on two key areas – readability and information hierarchy.
WhatsApp explained: “When choosing colours, we wanted to minimize eye fatigue and use colours that are closer to the system defaults on iPhone and Android respectively.
“We wanted to help users easily focus their attention on each screen. We did this by using colour and other design elements to make sure the most important information stands out.”
But before we go ahead on how the feature is activated, it must be noted that dark mode is currently available only to users on Android 10 and iOS 13.
How to enable WhatsApp dark mode on Android and iOS?
To enable WhatsApp dark mode, Open the WhatsApp, tap on the three-dot menu icon at the top right corner of the screen and select Settings from the menu.
Once you are on the Settings page, tap on Chats then tap on Theme. Doing so will open a window where you choose the theme.
Tap on Dark in the window that appears. This will enable the dark mode interface across the app.
You can select the System default option to automatically switch between dark and light mode based on system settings.
E-commerce is any commercial transaction that involves the transfer of information across the internet.
The good news is that worldwide online sales are expected to grow to $4 trillion by 2020. Many businesses are shifting to E-commerce, the question is what is motivating them and what are the supposed benefits that are attracting many businesses to create e-commerce websites?
Currently, we have so many e-commerce websites in Kenya with many companies and individuals going the e-commerce way.
Check out some of the advantages of having an e-commerce website
1. Low Financial cost
One of the major benefits of an e-commerce website is that it has a low startup cost. You don’t have to a physical store, employees, you will save on rent among other expenses. You can have a chatbot to help you with your customer service, that way you cannot have so much work on your hands.
2. A Larger Market
With E-commerce you are not limited to a specific area or country, you can sell your products to as many people as you can. This will help you grow faster and boost your business.
The proliferation of mobile devices gives people the power to purchase on the go — right in the palm of their hand. There’s never been a time when the impulse to buy has been easier to indulge.
3. Shoppers Start Online
87% of shoppers start product searches on the digital platforms, they can either search on Google, Facebook, Instagram among other channels. Thus the only way to ensure that potential customers find your product is to have an online presence.
4. Always Open
With e-commerce you are not limited to time, your business is on 24/7. People can shop at any time and in case they need assistance a Chabot can help in answering their queries.
An e-commerce store allows you to attract those who may have odd work schedules or who don’t have time to shop in-person or generally any person.
All you need is to customize your ordering systems for your customers to receive a confirmation message when they place an order to give them peace of mind.
5. More Opportunities To “Sell”
With a physical shop, you can only provide a limited amount of information on a product. But with an e-commerce website you have a wide range of options to help you sell your products such as showing demo videos of products, you can also include reviews and customer testimonials to help you increase conversion.
Reviews and testimonials are a great source of building a strong customer base with trust. They simply increase the confidence in doing business with you and builds trust with your current and potential customers.
6. Ecommerce allows for a customized user experience
Customer’s data about their previous purchases, wish list and online activity can be a gold mine to your business such that you can deliver a personalized experience.
You can use products according to a shopper’s interest or their wishlist which will trigger them into action because it is things that they are interested in.
You can also show related products to what they are looking for, which might even make them buy other products.
7. Retargeting and remarketing
For instance, you visit Jumia and look for a fridge, you don’t buy it and leave the website when you visit another website, you will see a Jumia ad with different types of fridge and other electronics, this is called retargeting. It can act as a reminder to your potential customers and trigger purchases.
Remarketing uses a person’s information on past purchases and site interactions to send emails about sales and promotions for related products.
8. Easier to Encourage Impulse Buy
Another e-commerce benefit is that you can capitalize on is impulse buying. If you have attractive products with eye-catching photos and vibrant colour or human emotion, you can encourage impulse buying. People can easily end up buying products that they didn’t need simply because it was eye-catching.
9. Gain Access to Customer Data Easily
One of the best e-commerce advantages is that you can easily gain access to data for analysis on your customer.
With e-commerce, you can get a customer’s name, phone number or email address meaning you have three different ways of communicating and building a relationship with them.
10. Grow Your Business Organically with Content
You can grow your organic traffic and sales with e-commerce blogging to drive more traffic to your website without having to spend more money. You can make videos and writing content( blogging) to get organic traffic then you can monetize those customers with retargeting ads.
E-commerce websites in Kenya are really growing with putting starting to trust online products, therefore do not shy away from it, it could really help your business grow and what more, you don’t need to pay rent and other expenses that you would have if you had a physical shop. E-commerce in Kenya is set to grow exponentially this year.