How to Write Blog Post Headlines for SEO

SEO success is all about consistency. Creating relevant and compelling content that you know will excite readers is easy right? Well, what if your blog is never found? There are more than 1.7 billion websites today, and your blog can be buried at the bottom with only a few readers ever seeing it. Disappointing right? So how can you change that? By simply optimizing your blog posts for SEO.

Below are essential tips that you should never skip before publishing a post.

How to Write Blog Post Headlines for SEO

Headlines are the defining factor for any blog post therefore how you write them can make all the difference to your blog’s SEO.

As an expert blogger, you know that a title can make people read your blog or choose all the other alternatives available.

Also Read: https://eastafricadigitalmarketers.com/how-to-grow-your-business-with-blogging/

How to craft a title that will grab the attention of your reader’s attention

  1. Answer your reader’s question

People are looking for immediate answers. Therefore, your title should outrightly tell the reader that their question will be answered quickly and concisely. For your readers’ questions, make sure that you have a solution for them.

𝟐. Focus on Keywords Related to Your Headline

Having attention-grabbing headlines isn’t enough to rank your blog on Google. You also need relevant keywords to will resonate with search engines as well as your readers.

You can use Google’s keyword planner to come up with relevant keywords for your blog. To access Google’s keyword planner, you need to have a Google Ads account to access it. This tool allows you to generate thousands of keywords by simply typing in a word, phrase, or URL related to your business to get them.

There are also a couple of free tools that can help you generate free blog titles as well as counter check if your blog titles are good enough for both search engines and your reader.

Our 8-year experience in helping companies achieve their SEO goals can help your company improve its ranking above your competitors. Get in touch with us for a free consultation.

Also Read: https://eastafricadigitalmarketers.com/seo_kenya/

Social Media Marketing Strategy Guide 2021

Most businesses in Kenya and around the world have now discovered the importance and the power of social media after covid-19 affected their businesses. As you take your businesses online it’s important to have a few ideas on how to go about it so that you just don’t go blindly, hence the social media marketing strategy guide 2021. This guide will help you know why an annual marketing plan is important for your marketing. Your marketing strategy is like a high-level plan that guides the direction of your company’s goals, campaigns and growth.

How to create a Marketing Plan

1. Conduct a situation analysis.
2. Define your target audience.
3. Write SMART goals.
4. Analyze your tactics.
5. Set your budget.

1. Conduct a situation analysis.

It’s important to know what your current situation is, therefore you need to know your strengths, weaknesses, opportunities and threats. It’s the first step to creating a marketing plan. You should also try and understand the current market situation as well as doing a competitor analysis so that you can know how you compare to your competitors.
Your market analysis can contain the “seven Ps of marketing’ such as product, pricing, place, promotion, process, people and physical evidence.
Your buyer persona has choices when it comes to solving their problems, choices in both the types of solutions they consider and the providers that can administer those solutions. Look at the gaps in your competitor’s approach, what they are missing, how their products are better than yours, what you can do to have a competitive advantage and what sets you apart.
Therefore, while doing a competitor analysis you can consider positioning, pricing, market share and offerings.

2. Define your target audience.

After figuring out your company’s situation and your market, now start to think about who your target audience is. You can kick start with making a buyer persona, this will include demographic information such as age, gender and income. However, it will also include psychographic information such as pain points and goals. What drives your audience? What problems do they have that your product or service can fix?

Download your free social media marketing strategy guide here
3. Write SMART goals.

Having Smart social media goals simply means you know what you want to achieve with social media and not just jumping into any social media networks without thinking of what you want to achieve there.
There are different types of business goals that you can use for social media marketing, for example, you might want to drive more traffic to your website, increase brand awareness, generate leads and sales or run an awareness campaign.
For you to actualize your goals they need to be Specific, Measurable, Attainable, Realistic and Time-specific. These make SMART goals. You can read our article on how to set smart goals

4. Analyze your tactics.

After you have done all the above, you now need to figure out the tactics that will help you achieve your goals and the right channels and action plans to focus on.
For example, If you want to get more engagement on your social media posts, you can have giveaways that will require people to comment or tag friends. Therefore the tactics that you will undertake will also be dependent on your goals or plan because each will require a different tactic.

5. Set your budget

You need to set your budget for various marketing needs like social media advertising, social media management, events, marketing software among others.
Your budget describes how much money the business has allocated the marketing team to pursue the initiatives and goals outlined in the elements above.

Below is a free strategy document you can fill in with your company details to help you set out what is necessary to succeed in social media.

Whether you run your social media marketing inhouse or you have assistance, this will go a long way in setting your goals and getting you closer to achieving them.

Download your free social media marketing strategy guide here

Simple Steps To Grow Your Facebook Audience

As of the second quarter of 2020, Facebook had over 2.7 billion monthly active users making it the biggest social network worldwide.

This is why building a Facebook following is important for connecting with potential customers.

Here are Five simple steps to help you increase your following on Facebook.

  1. Cover basics

Basic things are often overlooked simply because sometimes we focus on the bigger things forgetting the basics that can help us achieve the bigger things. Don’t start posting yet, start by first providing all your business information, call to action button ” Learn more” and link your website or other social media pages.

When you have covered all these basics you can now start posting great content.

  1. Invite people to like your page

The easiest way to begin building an audience is to start inviting your colleagues, friends and email contacts to like your page.

On Facebook, when a friend likes a page, it often pops to the newsfeeds of their friends too meaning that more people will see your page increasing your brand visibility. Also, you can invite your Facebook personal profile account to like your page.

  1. Collaborate with and tag influencers in your industry

Tag pages of influencers in the same field and ask them to do the same for you, which will help you get your page off the ground. Gaining page likes from influencers or bloggers will also have a positive impact on your brand credibility.

  1. Produce quality content

Start sharing quality content on a regular basis once your fan base begins to grow. But also avoid being overly-promotional, remember nobody wants to be sold to every time. People follow you to gain something so make sure you give them exactly what they are looking for.

This will help you increase engagement and traffic.

  1. Carry out Page Likes Campaigns (Paid Advertising)

Page Likes Campaigns is a form of paid advertising which can dramatically increase your page likes on Facebook.

Check our article on how to advertise on Facebook

Also Read: How to pay for Facebook Ads in Kenya

 

How to grow your business with blogging

Yes, you have a website for your business that is great but a website alone can’t give you authority in your industry, enough information to customers and personality.
This is where a blog comes in! Blogs drive readers to company sites and convert those readers into paying customers.
If you are looking for inspiration as to why your company needs a blog, this is why.
1. Boosts SEO and driving traffic
A chief reason as to why your company needs a blog is to increase visibility. The more blog content you create the more chances you will have of showing up on search engines and drive organic traffic to your website.
When you blog on your website, there is always going to be an impact to your SEO rankings. A blog enables you to write posts that rank your site for certain keywords, therefore boosting your SEO.
2. Set yourself up as an expert
When you blog on your business site, you can set yourself up as an expert in your field. You can blog about trends in your industry, tips and tricks or how to, among others.
Most importantly, genuinely help your readers by giving away some of your expert knowledge. It will come back around to benefit your business in referrals, trust and continued engagement.
3. You can teach and explain more about products
With a blog you can give in-depth explanations and teach more about your products or services. You could explore specific benefits of your products or provide “how to” for your products. This can actually help you generate more sales because as people get to know more about the benefits of your products the more they are intrigued to buy.
4. Helps you build your email database
Email marketing is a solid marketing strategy. But it’s not always easy to get people to sign up. This is where your blog comes in. If people find your blog content informative, relevant and engaging, chances are they will trust that your email newsletters are as well. Include internal links in both your blogs and newsletters to push them into signing up.
When you have an email database, it makes it easy for people to know about your new products, promotions and business updates.

Come up with your Digital strategy like a Pro

Plan your strategy

This really means thinking about why you’re doing something before you do it.

So, starting your digital marketing strategy is as simple as starting with why you want to do it, deciding what you want to do, how you’re going to do it, what you expect to happen, and when and how you’ll measure your success.

5 steps for setting your strategy

1. SET A MEASURABLE GOAL

“I want to make sure 100% of my current customers know I offer product video services. I will run email and social media promotions to share this message for 2 months. After 2 months from the start of the promotion, I want to have at least 1 video job from 15% of my current customers.”

2. KNOW YOUR AUDIENCE

Get to know your audience. If you don’t understand enough about who you’re trying to reach, you’ll struggle to deliver a message that’s relevant enough that resonates with them.

Make your own buyer personas — fictionalized, general descriptions of your key customer groups.

  • Think about who your customers are & group them into 3 or 4 buckets.
  • Take each of those and create a character from each.
  • Give him or her a name, a photo, a personality, and a few favourite hobbies.

3. KNOW YOUR BRAND

Your brand is how & why your customers choose you over your competitors. You can think of it as your company’s personality. So it’s something that’s worth defining clearly —what do you stand for?

What are your strongest character traits? And how does that translate into your presence—from the images you use on your website to the language you use in your emails?

4. WATCH YOUR COMPETITION

Your competitors aren’t just those who offer a like-for-like product or service. You can think of your competition in 3 ways:

Direct competitors – those brands that offer the same products or services as you.

Indirect competitors – brands that may offer different products but compete for the same space or budget as you.

Comparators – these might have a similar look and feel like your brand or be other brands that your target customers use frequently too.

Get inspired by your competitors’ wins, and use your differences to highlight what’s unique about what you’re offering.

5. GET READY TO MEASURE

Having brilliant ideas for how you’ll drive traffic, build brand awareness, and grow your customer base is just the beginning, it’s crucial you know how you’ll track progress

GIVE ME AN EXAMPLE!

If you posted a new blog post that included some video content on the page, look at how many:

  • Views you get
  • Views of the video
  • Engagement with the video (likes, comments, shares)
  • Clicks to your blog CTA
  • Leads from the post
  • Increase in leads from the post vs. posts without videos

Best Times to Post on Social Media During COVID-19

The Pandemic has affected a lot of things and social media is one of them. The lockdown put in place as a measure to curb the spread of the virus, as well as people working from home, has led to a massive increase in social media usage. This has led to a significant shift in when people are active.

According to a recent report by sprout on data gathered between March and April, the best time to post on Facebook based on overall engagements trends are on Monday, Wednesday and Friday from 10 am to 11 am.

The report also noted that on Facebook, every day at 11 am saw a slight peak in engagement compared to the rest of the day. If you are looking to maximize the reach of Facebook, you might consider that mid-morning gap.

On Instagram, Monday, Tuesday and Friday at 11 am and also Tuesday at 2 pm. Previously, sprout had identified Wednesday 11 am and Friday from 10 am -11 am as the best time to post on Instagram.

On Twitter sprout previously had noted that Wednesday and Friday at 9 am were the best time to post. Currently, Friday 7 am – 9 am are the best time to post on twitter with 9 am showing the peak of activity.

On LinkedIn, the best time to post is Wednesday at 3 pm, Thursday 9-10 am and Friday from 11 am -12 pm.

This data is not prescriptive, you can only determine the true best time to post for your business by experimenting and seeing how your audience responds

Five ideas to help you sell more effectively in the digital world

 

  1. Add an online chatbot

A chatbot is a computer program designed to have a conservation with a human being on Facebook or your website. It can take information, set up appointments, cancel appointments, direct customers to specific parts of your website and landing pages and it can handle FAQ’s (policies, payment schedules, branches, contact numbers etc.)

You can also decide to have a chatbot that connects a customer service representative directly so that a customer and the customer service person can chat in real-time.

  1. E-commerce

Build an e-commerce functionality on your website so that your customers can order directly without having to visit your physical shop. Make sure that the products are easily accessed on the website. Also, don’t forget to add all modes of payments your customers might prefer to use.

This COVID-19 pandemic period when people are staying at home and minimizing movement is the right time to add an e-commerce functionality on your website for people to order.

  1. Delivery

Now that you have added an e-commerce functionality on your website, how are your customers going to receive their products?

Make sure you add quick and in-expensive delivery means to your customers. If possible, you can even offer free delivery to make more people order.

  1. Offer webinars

If you have a new product or you want to show a presentation of how to use a product or service offered to hold a webinar instead of face to face. This can attract more people more than you could have achieved with face to face demo.

  1. Comprehensive FAQ

Which are the most frequently asked questions about your product or service?

Make a comprehensive FAQ to answer all those questions and provide your prospects with valuable information on all that they need to know. Make sure you also share this on your social media channels this helps you build your brand, strengthen relationships, create trust and grow demand for your services.

Marketing during this pandemic

COVID-19 has taken us all by surprise revealing the cracks in many small business marketing plans.

What should you do to connect with clients, prospects and customers during this pandemic period?

If your business heavily relies on foot traffic then this could be devastating during this period.

So what can you do to connect with your community and stay top of their mind?

  1. Update Social media profiles

This is the time to start investing in social media as a marketing tool. First things first have a strategy, this is the first most important step you need to take. Post updates about how your products and services can be accessed during this period and grow your audience. Also, connect with prospects and referral sources on Facebook and LinkedIn.

  1. Blog

When is the last time you posted a blog to your website? Or most importantly do you have a blog on your website? If not, you most certainly need to add a blog in your website!

Why is a blog necessary?

A well written, engaging blog post can drive customers to your website and can help establish your brand as an industry leader.

Offer content that your ideal customers will want to read about and move them to action.

  1. Email Marketing

If you already have a contact list of potential clients you can utilize email automation platforms like Mailchimp, Aweber or Hubspot to market to them.

People receive so many emails in a day, but what makes them want to open your email? Send them content that resonates with them. Always remember to add a call to action in your email.

These are trying times for every business, you just have to figure out how you can take your business online so that you can remain afloat. Don’t close your business just change how you used to do business in the new ‘normal’.

Need help in taking this critical step for your business? We are here for you!

How to handle negative reviews

Customer reviews affect real business outcomes and the decisions potential customers make before proceeding to make a buying decision.

Reviews help people get a better idea of the effectiveness and quality of a product, business and service. It also gives a better than average customer experience which is what most people look for.

Most customers will always look at reviews before they make a purchasing decision.

This is why all businesses must always respond to customer reviews-good or bad.

Positive reviews aren’t hard to respond to, it’s the negative ones that are usually the most difficult to handle.

Sometimes dealing with angry customers who can at times become stubborn and overwhelming can be a hard task.

So how do you respond to those negative feedbacks?

  1. Respond quickly

If someone leaves a negative review it means they are upset and they are expecting a swift response back.

That’s why you need to respond immediately, it helps limit the damage done and prevent the situation from escalating as more customers read the review.

  1. Be Polite and Professional

Always remember you are dealing with a frustrated and angry customer, therefore always respond in a polite, professional manner without blaming other people or creating excuses. If goods can be replaced inform the customer and make the customer feel that the issue is going to be sorted out. When you handle the situation well, you can even ask the customer to take the review down and they definitely will.

  1. Don’t hide

Sometimes removing or ignoring a negative review can be tempting but don’t do it.

People take their time to write the review, good or bad therefore removing the review can make matters worse. Removing the review might also be interpreted as an admission of guilt.

It’s also good practice to respond with an acknowledgement of feedback and state that the information currently is under review.

  1. Respond Publicly

Always make sure you respond to any kind of review within 48 hours. The quick response always shows that your team cares.

Give a brief response and explain that the issue will be addressed promptly and welcome the opportunity to take the conversation offline.

  1. Follow up privately

Once the issues have been addressed, follow up within a couple of days to ensure that any outstanding concerns have been resolved.

How you respond to negative reviews is critical, be proactive rather than reactive.