Plans to license WhatsApp and Facebook group admins

Kenyan social media group admins might be required to obtain licenses from the Communication Authority (CA).

Malava MP Moses Injendi has proposed a bill seeking to have administrators of WhatsApp and Facebook groups acquire licenses.

A WhatsApp group admin will be required to keep all the data of the group users and submit the data to authorities when required. The admin will also have to ensure that the members of the WhatsApp group are of ‘age of majority’.

If the bill is passed, Kenyans will have to notify the authority when they want to create a Facebook group. The group administrators will have to approve the members and content based on the law.

According to the bill, any person who fails to observe the required provisions will be liable upon conviction of a fine not exceeding Ksh. 200,000 or to an imprisonment of a term not exceeding one year. According to the bill, Kenyans will be faced with a Ksh.500, 000 fine or two years jail term for posting degrading or intimidating content online.

Content that is discriminative against gender, race, nationality, ethnicity, religion, language and political affiliation will be flagged. Posting content that is seen as unfair, inaccurate and biased as per a court of law will also pose a risk of fine or jail term.

The bill will also affect Bloggers as it proposes that those who run blogs without a CA’s authority could spend up to two years in jail or pay a fine of Ksh.500, 000.

Critics have argued that the bill is ill-advised and is an attempt to limit freedom of expression. If the bill is approved, the proposed law will require that WhatsApp group administrators to approve members’ content using legal documents.

National Assembly Information, Communication and Innovation Committee chairperson William Kisang described the law as “unimplementable” saying that it is neither practical nor possible to register all social media administrators. He warned that the bill could be challenged in court if it is approved by the parliament.

 

Difference between Boosted posts and Facebook ads

We will look at the differences between boosted posts and Facebook ads. With this information, you are going to understand the importance of using either boosted posts or Facebook ads. You are going to see what is available in each category before you decide to advertise on Facebook. Both are important, it just depends on what your end goal is.

Facebook boosted posts

If you are a page admin on Facebook, you have seen the blue Boost Post that appears on every post on your page. That is the facebook boost post.

  • Campaign objective

Ads – you can choose up to 11 campaign objectives (brand awareness, reach, traffic, engagement, app installs, conversions, catalogue sales, store visits, video views, lead generation, and messages)

Boosted posts – you can only choose between three objectives (engagement, messages and traffic. Engagement means likes, shares and comments.

  • Audience targeting

Ads – you are not limited. You can use lookalike audiences, custom audiences you can target by language and you can add connection types. There is an option to let Facebook automatically expand your interests if it thinks people outside of your audience will engage with your ad.

Boosted posts – there is audience targeting but it is limited. You can only target people who have liked your page and their network of friends.

  • Budget control

Ads – you are allowed to choose your daily budget or lifetime budget.

Boosted posts – you can only choose your daily budget and the days your ad will run.

  • Ad scheduling

Ads – you can set a start and end date for your ad

Boosted post –your ad will go live immediately. You cannot schedule a start day but you can put an end day for your ad.

  • Language targeting

Ads – you can target your audience’s by language

Boosted post – you cannot target audience by language

  • Ad placement

Ads – you can choose where you want your ads to appear. You can choose to have your ad appear on a desktop news feed, mobile news feed, instant article, Instagram and many more

Boosted posts – your posts will appear on both desktop and mobile news feed. You cannot choose.

  • Instagram ads

Ads- you can choose to show your ads on Instagram by ticking in the placement section.

Boosted post – you can only boost on Facebook

  • Right column Ads

Ads – you can choose to show your ad on the right column on desktop computers.

Boosted posts – you cannot show your boosted ads on the right column

  • Retargeting

Ads – you can retarget your ads by installing Facebook pixel on your website.

Boosted posts – you cannot retarget people.

  •  Ad delivery

Ads – you can choose between accelerated delivery and standard delivery. To use accelerated delivery you need to set a bid that is if you need your ad to go live as soon as possible.

Boosted post – you cannot adjust your ad delivery time.

Knowing the difference between boosted posts and facebook ads, you can now create ads that will reach your target audience and convert.

Similarities between boosted ads and Facebook ads

  • Interest and behaviour targeting

With both, you can target the audience’s interest and behaviour

  • Geographical targeting

You can target specific locations of your target audience on both.

  • Age and gender targeting

You can choose the gender you want to target for your ad on both.

Instagram plans to remove the ‘Likes’ button on their platform

Instagram is testing a new feature that will hide the “like’ count on your Instagram post. Instagram, which is owned by Facebook, is currently running the test in seven countries that is Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.

“We want Instagram to be a place where people feel comfortable expressing themselves. We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” Facebook Australia and New Zealand director of policy Mia Garlick said in a media statement.

Instagram plans to remove ‘Like’ counts button

What does this mean?

  • Instagram users will no longer see the total number of likes on other people’s posts
  • Instead of seeing the number of people who have liked the post you will see one user who has liked the post followed by the phrase ‘and others’
  • Only the account users will see the number of likes a post received with their names
  • It will not affect analytic tools like insights and Ad Manager used by creators and businesses on the platform.

Instagram plans to remove the ‘Like’ count button in hopes that this feature will help people focus on the content they create rather than how people view it. You sometimes find that some people usually remove the Instagram posts that get fewer likes.

What does this mean for influencers if it implemented?

Do not panic!

The number of your followers will still show so businesses will use that and you can send them a screenshot of the number of likes your posts get because as a user you get to see the number likes on your posts. Therefore, with Instagram plans to remove the ‘Like’ count button you will still get business and sponsorships.

This comes while Instagram is introducing new tools and policies to prevent bullying on the app. This new tool is called Restrict which allows users to control how others contact them and interact with their accounts. Instagram also announced their disable policy, which will alert users when their accounts are at risk of being disabled for repeatedly violating their policies.

How to get started with Facebook ads

What you need to know before starting Facebook ads

Wondering on how to get started with Facebook ads? There is always planning and thorough thinking before doing something. This goes for Facebook ads as well; you do not just start doing Facebook ads blindly. If you do not have a plan, you are going to achieve little or nothing. We are going to look into details what you should consider before going into Facebook ads.

1.Establish your goals

What do you need to accomplish with your ad? When you know this, you will be able to set an advert that will meet your goals. Otherwise, you are going to throw your money into a drain.

Examples of goals

Do you want engagement on your page?

Do you want brand awareness?

Do you want people to go to your website?

Do you want people to sign up or buy products?

Do you want people to download an app?

Do you want more video views?

With this kind of goals, you can set a message that will lead people into doing what you want them to.

There are different campaigns objectives that Facebook offers;

  • Brand awareness
  • Reach
  • Traffic
  • Engagement
  • App installation
  • Messages
  • Catalogue sales
  • Lead generation
  • Conversions
  • Store visits among others

2. Know your audience

After you know your Facebook ad goals, you need to know who your target audience for the ads is. With your target audience, it will depend on various things

  • Gender
  • Age
  • Location

Is your target audience male, female or both? If you are selling women’s dresses, it is a definite fact that your target will be women.

What is the age group of your advert? Who are the people who are likely to consume your product or service?  Are they between 18 years to 35 years? When you know this then you will not be running your advert blindly.

What is the location of your target audience? Where is your target audience most likely to be found? Is it Nairobi or Mombasa? Do not just target Kenya if you are not targeting your ad to every person in Kenya.

This is usually the most important part of making an ad and it is where most people go wrong. If you cannot do it properly then hire an expert to help with it. Most of the advertising agencies will do market research to get your customer’s persona. With this, you will not be targeting blindly. There is no point in using lots of money to get fewer result

3. Know our budget

How much are you willing to spend on Facebook adverts? With a small or big budget, you can advertise on Facebook.  With Facebook, you can spend as low as 1$ a day.  When you spend a dollar per day your results will be limited. We usually advise our clients to spend at least 10$ in a day to get as many results as possible.

 You can try and create as many ads as possible using a different amount of money to see which will work out for you. When you get a winning ad, then you can know how to be placing your Facebook ads.

Web Design Company in Kenya

East Africa Digital Marketers is the best web design company in Kenya using the latest web design and development services your business needs. We also provide the best digital marketing services in Kenya. With over 10 years of experience and a creative team that works to deliver excellence, we are unmatched.

We deliver our website projects in a timely manner and on cost-effective budgets using the latest technologies i.e. WordPress Content Management System, e-Commerce Website Design, the best UI and Mobile Responsive websites and landing pages. we are a web design company in Kenya that will not disappoint you, our services are unmatched and we make sure you get the kind of website you desire.

We ensure that your website serves your business needs and is up to standard. Considering that most people are on the internet and they search for your kind of services, we do Search Engine Optimization (SEO) for your website so that you can rank high on the search engines.  SEO will ensure that your website is ranking high such that when someone searches for a keyword related to what you do, your website appears. This will go a long way in ensuring your business grows and people can find you on the internet with ease.

Being in the business for long, we know the kind of website your business needs and we will advise you accordingly to ensure that your website serves your desired needs.

Contact us today for a free consultation.

Website design in Kenya

Website design in Kenya is crucial for any business that that wants to succeed.  Websites generate business and create customer prospects whether your business is small or large. Everyone is on the internet and when they search for your business they will be directed to your website. Therefore, if you do not have a website then people will not be directed to your website hence you will lose potential customers. Without a website, people might think your business does not exist or you are not legit.

With websites, you can display your goods or services, people can get your contacts, people can purchase your goods directly from your website without coming to your shop and you do not have to set up a physical shop. East Africa Digital Marketers will provide you with website design services in Kenya at a cost-effective price with guaranteed results. We use the latest technologies like WordPress content management system, E-commerce website design and mobile responsive website and landing page. We make sure that we deliver your desired website in time.

We ensure that we create a website that can serve your business purpose and one that you can easily access and take full control.

We are the best web design company in Kenya offering you quality services that will serve your business needs.

Contact us for web design services in Kenya and the East Africa region. We have over 10 years of experience in web design in Kenya and digital marketing in Kenya, therefore, we can guarantee you professional and quality services.

Website design cost in Kenya?

We have been getting queries on how much website design cost in Kenya. We have answered this in our article HERE

Website design cost in Kenya

Website design cost in Kenya depends on a number of things.

The factors that will determine your website cost will depend on if you want a simple website, portfolio, e-commerce, trade associations website and more.

A simple website does not require a lot of content or features. This website might have 3-10 pages. This kind of website is mostly for a small business that wants to promote itself and its services like a restaurant. For this kind of a website, you will not be charged a high amount.

For e-commerce or other technical websites, it will depend on the number of things that you will want to do on your website. This will include special features like a shopping cart, booking pages, podcasts integrations, video integrations, interactive features, among others.

Pages

For website design cost in Kenya, it will also depend on the number of pages you will want for your website. More pages will require more time and more time will require more money. You can cut costs by reducing the number of pages and having the most relevant pages on your website.

Programming

This is the functionality of your website. Programming requires more technical experience which requires an expert. Programming will consist of creating a functional content management system (CMS)  this allows you to have full control of your website. Programming will also involve the pages needed. 

Contact forms allow you to collect email addresses of people who contact you through your website. Featured content will involve your blog posts, products or your client testimonials among others. This is important for your website, it takes time and therefore you will be charged for their development.

Therefore, website design cost in Kenya will depend on what you want on your website. We cannot give an estimated figure for website design services in Kenya because different customers will want different services.

We provide website design services in Kenya at a cost-effective budget. We have over 10 years of experience, therefore, we can best advise you and design a website that fits your needs.

Give us a call and tell us how you want your website to look like and what features you want. With this, we can give you the price according to your needs.

How to pay for Facebook Ads in Kenya

There are several means of paying for facebook ads in Kenya. Making facebook payments is usually the last step after you create your ad.

There are several facebook payments methods allowed in Kenya. This are;

1. Credit cards or debit cards which includes;

  • Visa
  • American Express
  • Master card

2. PayPal

You acquire a Visa/Mastercard, load it with money according to how much you’d like to spend, then hook it up with Facebook. Facebook tests the card when you hook it up, mostly with 1 Dollar then reverse it, then it will charge when you spend around $5, $10 or $15. The more you run the adverts the more facebook increases your spending limit, allowing you to run ads at a certain period before asking for payment

You will follow the procedure that they will provide you which is filling your account information. Same as for PayPal you need to follow the steps for filling in your information.

Below are images that will guide you

Card Number
Security Code
Expiry month and year

Pay for facebook ads using Mpesa in Kenya?

Facebook has not yet launched an Ad payment method using Mpesa in Kenya. We will update you in case Mpesa is added to facebook payment methods. Mpesa recently merged with Paypal where you can send or receive money through both platforms, which will make it easier to pay for Facebook adverts in Kenya

How to pay for facebook ads in Kenya is a very commonly asked question and we always advise our clients to follow the steps provided and fill in the correct information.

Facebook Ads in Kenya

How Facebook ads work

With Facebook ads you can promote your page, posts on your page, your contact us button or even your website. Facebook ads can be simple or sophisticated depending on how you want them to be. There are over 7.90 million Facebook users in Kenya, thus your advert can reach as many people as you want.

With Facebook ads, you can also run adverts on Instagram and on messenger. Anyone can run facebook ads in Kenya though we will later see the kind of business categories that are not allowed to run facebook ads.

How to target Facebook ads

With Facebook ads, you need to think keenly on who you want to target in your campaign or you will fail. Facebook allows you to target your ads according to the following;

  • Location
  • Age
  • Gender
  • Interests
  • Behaviour
Facebook Ads in Kenya

These are the most important fields you should concentrate on while carrying out facebook ads in Kenya or any part of the globe.

Location

It allows you to target your audience according to the country, counties or region, cities, postal codes or addresses.

Gender

You are given three options; Male, Female or ALL. If your products are specifically for men you target men and vice versa for women. If they are for both genders you use All.

Age

You need to know the age of the target customers who consume your products or services. With Facebook, the targeting age starts from 13 years to 65+ years.  You can start by targeting according to the age of your existing customers and then expand with time or target the general audience of your product.

Behaviour

Facebook gives you an option of choosing your audience according to their behaviours that are related to your advert. This could be their past purchase of items, pages they follow, devices they use, travel and pages they search for among others. This allows you to get the target audience that has an interest in your products or services.

Interest

This is the most powerful area that you need to consider keenly before making your advert live. Facebook gives you two options broad category or precise interests.

Broad category

When creating an ad, you are given various options like business and industry, entertainment, relationships, shopping and fashion, food and drinks among other categories. You choose the categories that fit your advert.

Precise interest

For example, you have chosen your category as shopping and fashion, you can go ahead and specify the exact people you want to reach in that category. You can specify if it is beauty, clothing, fashion accessories among others. From there you can specify if it is females, men or children’s clothes. You can go ahead and select if it is handbags, dresses, jewellery or sunglasses that you are advertising. With this, you are able to narrow down your target audience to the ones you want your advert to reach.

You are also given an exclude option, with this you can exclude people that you do not want your advert to reach.

There are several contents that are prohibited from advertising on Facebook, this includes, drug and drug substance, tobacco products, dating, gambling, discriminatory practices, unsafe supplements among others. We will discuss more on the prohibited content in detail in the next article.

Facebook Marketing in Kenya

Facebook marketing in Kenya is the most common form of digital marketing following the high number of users Facebook has. Facebook is the leading social media platform in Kenya with 80% users, this is according to the January 2019 digital reports from Hootsuite and We Are Social. The report showed that Facebook adverts in Kenya reach 7.90 million people. This shows that carrying out Facebook marketing in Kenya can help you reach so many people at the same time.

How to grow your business on Facebook

Growing your business on Facebook can be challenging if you do not have the necessary knowledge. We will guide you on how to get your small Facebook business page noticed.

Below are some tips that will help you grow your business on Facebook.

Build a custom welcome page

The first step of accomplishing digital marketing on Facebook is to create a Facebook business page.

You need to customize your page so that it effectively represents your brand or company. You can do this by putting an attractive profile picture, a call to action button, about section, contact, engaging timeline and links to your website or blogs.

Use photos and videos

Upload photos and videos of your products.  People always want to see visuals of what they are buying, you cannot sell to people without them seeing how the product looks like. Videos can help people understand how to use certain products or to display a product.

Relevant content and consistent posting

If your Facebook page is dealing with fashion let it be just fashion. Ensure that you post consistently on your page. Digital marketing always requires you to keep your page engaged. You can do this by ensuring interactions through replying to people’s enquiries and asking them relevant questions. Facebook advertising in Kenya requires you to show people that you are available and active.

Advertise on Facebook

Facebook allows you to advertise using Facebook ads and sponsored stories. This will help you target the people that are likely to buy your product this could be according to gender, age or location. Doing this will get your page out there.

Monitor your page

facebook insight

Facebook just like Instagram allows you to see engagements on your post, your post reach, your page review among others through insights. As you monitor you are able to analyze if your page is doing well or not. It will also help you know what kind of posts are attracting more people and which ones are not. This is going to help you achieve your Facebook advertising goals

Join Facebook groups

Join Facebook pages that are relevant to your industry and participate in them. If you are in the fashion industry, join fashion groups and be active on them, the more you participate the more people recognize you and they will start looking for your page to see what you do or sell. You can also promote your content there.

Start your own Facebook group

Start your own Facebook group if you find that there is none that suits your kind of business. Add members from your Facebook friends and ask them to recommend their friends. In the group create discussions, post articles and make the page lively. People will recognize you as the leader of that group and you can be advertising your business there from time to time so that people do not feel like it is an advertising group.

Reward your followers

People always want to feel appreciated therefore; you can be giving offers to your customers, discounts on items or gifts.

Facebook advertising in Kenya is important for your business if you want to reach more people. Facebook has the highest number of users in Kenya so utilize it to advertise your products or services.