How to grow your business with blogging

Yes, you have a website for your business that is great but a website alone can’t give you authority in your industry, enough information to customers and personality.
This is where a blog comes in! Blogs drive readers to company sites and convert those readers into paying customers.
If you are looking for inspiration as to why your company needs a blog, this is why.
1. Boosts SEO and driving traffic
A chief reason as to why your company needs a blog is to increase visibility. The more blog content you create the more chances you will have of showing up on search engines and drive organic traffic to your website.
When you blog on your website, there is always going to be an impact to your SEO rankings. A blog enables you to write posts that rank your site for certain keywords, therefore boosting your SEO.
2. Set yourself up as an expert
When you blog on your business site, you can set yourself up as an expert in your field. You can blog about trends in your industry, tips and tricks or how to, among others.
Most importantly, genuinely help your readers by giving away some of your expert knowledge. It will come back around to benefit your business in referrals, trust and continued engagement.
3. You can teach and explain more about products
With a blog you can give in-depth explanations and teach more about your products or services. You could explore specific benefits of your products or provide “how to” for your products. This can actually help you generate more sales because as people get to know more about the benefits of your products the more they are intrigued to buy.
4. Helps you build your email database
Email marketing is a solid marketing strategy. But it’s not always easy to get people to sign up. This is where your blog comes in. If people find your blog content informative, relevant and engaging, chances are they will trust that your email newsletters are as well. Include internal links in both your blogs and newsletters to push them into signing up.
When you have an email database, it makes it easy for people to know about your new products, promotions and business updates.

Come up with your Digital strategy like a Pro

Plan your strategy

This really means thinking about why you’re doing something before you do it.

So, starting your digital marketing strategy is as simple as starting with why you want to do it, deciding what you want to do, how you’re going to do it, what you expect to happen, and when and how you’ll measure your success.

5 steps for setting your strategy

1. SET A MEASURABLE GOAL

“I want to make sure 100% of my current customers know I offer product video services. I will run email and social media promotions to share this message for 2 months. After 2 months from the start of the promotion, I want to have at least 1 video job from 15% of my current customers.”

2. KNOW YOUR AUDIENCE

Get to know your audience. If you don’t understand enough about who you’re trying to reach, you’ll struggle to deliver a message that’s relevant enough that resonates with them.

Make your own buyer personas — fictionalized, general descriptions of your key customer groups.

  • Think about who your customers are & group them into 3 or 4 buckets.
  • Take each of those and create a character from each.
  • Give him or her a name, a photo, a personality, and a few favourite hobbies.

3. KNOW YOUR BRAND

Your brand is how & why your customers choose you over your competitors. You can think of it as your company’s personality. So it’s something that’s worth defining clearly —what do you stand for?

What are your strongest character traits? And how does that translate into your presence—from the images you use on your website to the language you use in your emails?

4. WATCH YOUR COMPETITION

Your competitors aren’t just those who offer a like-for-like product or service. You can think of your competition in 3 ways:

Direct competitors – those brands that offer the same products or services as you.

Indirect competitors – brands that may offer different products but compete for the same space or budget as you.

Comparators – these might have a similar look and feel like your brand or be other brands that your target customers use frequently too.

Get inspired by your competitors’ wins, and use your differences to highlight what’s unique about what you’re offering.

5. GET READY TO MEASURE

Having brilliant ideas for how you’ll drive traffic, build brand awareness, and grow your customer base is just the beginning, it’s crucial you know how you’ll track progress

GIVE ME AN EXAMPLE!

If you posted a new blog post that included some video content on the page, look at how many:

  • Views you get
  • Views of the video
  • Engagement with the video (likes, comments, shares)
  • Clicks to your blog CTA
  • Leads from the post
  • Increase in leads from the post vs. posts without videos

Best Times to Post on Social Media During COVID-19

The Pandemic has affected a lot of things and social media is one of them. The lockdown put in place as a measure to curb the spread of the virus, as well as people working from home, has led to a massive increase in social media usage. This has led to a significant shift in when people are active.

According to a recent report by sprout on data gathered between March and April, the best time to post on Facebook based on overall engagements trends are on Monday, Wednesday and Friday from 10 am to 11 am.

The report also noted that on Facebook, every day at 11 am saw a slight peak in engagement compared to the rest of the day. If you are looking to maximize the reach of Facebook, you might consider that mid-morning gap.

On Instagram, Monday, Tuesday and Friday at 11 am and also Tuesday at 2 pm. Previously, sprout had identified Wednesday 11 am and Friday from 10 am -11 am as the best time to post on Instagram.

On Twitter sprout previously had noted that Wednesday and Friday at 9 am were the best time to post. Currently, Friday 7 am – 9 am are the best time to post on twitter with 9 am showing the peak of activity.

On LinkedIn, the best time to post is Wednesday at 3 pm, Thursday 9-10 am and Friday from 11 am -12 pm.

This data is not prescriptive, you can only determine the true best time to post for your business by experimenting and seeing how your audience responds

Five ideas to help you sell more effectively in the digital world

 

  1. Add an online chatbot

A chatbot is a computer program designed to have a conservation with a human being on Facebook or your website. It can take information, set up appointments, cancel appointments, direct customers to specific parts of your website and landing pages and it can handle FAQ’s (policies, payment schedules, branches, contact numbers etc.)

You can also decide to have a chatbot that connects a customer service representative directly so that a customer and the customer service person can chat in real-time.

  1. E-commerce

Build an e-commerce functionality on your website so that your customers can order directly without having to visit your physical shop. Make sure that the products are easily accessed on the website. Also, don’t forget to add all modes of payments your customers might prefer to use.

This COVID-19 pandemic period when people are staying at home and minimizing movement is the right time to add an e-commerce functionality on your website for people to order.

  1. Delivery

Now that you have added an e-commerce functionality on your website, how are your customers going to receive their products?

Make sure you add quick and in-expensive delivery means to your customers. If possible, you can even offer free delivery to make more people order.

  1. Offer webinars

If you have a new product or you want to show a presentation of how to use a product or service offered to hold a webinar instead of face to face. This can attract more people more than you could have achieved with face to face demo.

  1. Comprehensive FAQ

Which are the most frequently asked questions about your product or service?

Make a comprehensive FAQ to answer all those questions and provide your prospects with valuable information on all that they need to know. Make sure you also share this on your social media channels this helps you build your brand, strengthen relationships, create trust and grow demand for your services.

Marketing during this pandemic

COVID-19 has taken us all by surprise revealing the cracks in many small business marketing plans.

What should you do to connect with clients, prospects and customers during this pandemic period?

If your business heavily relies on foot traffic then this could be devastating during this period.

So what can you do to connect with your community and stay top of their mind?

  1. Update Social media profiles

This is the time to start investing in social media as a marketing tool. First things first have a strategy, this is the first most important step you need to take. Post updates about how your products and services can be accessed during this period and grow your audience. Also, connect with prospects and referral sources on Facebook and LinkedIn.

  1. Blog

When is the last time you posted a blog to your website? Or most importantly do you have a blog on your website? If not, you most certainly need to add a blog in your website!

Why is a blog necessary?

A well written, engaging blog post can drive customers to your website and can help establish your brand as an industry leader.

Offer content that your ideal customers will want to read about and move them to action.

  1. Email Marketing

If you already have a contact list of potential clients you can utilize email automation platforms like Mailchimp, Aweber or Hubspot to market to them.

People receive so many emails in a day, but what makes them want to open your email? Send them content that resonates with them. Always remember to add a call to action in your email.

These are trying times for every business, you just have to figure out how you can take your business online so that you can remain afloat. Don’t close your business just change how you used to do business in the new ‘normal’.

Need help in taking this critical step for your business? We are here for you!

How to handle negative reviews

Customer reviews affect real business outcomes and the decisions potential customers make before proceeding to make a buying decision.

Reviews help people get a better idea of the effectiveness and quality of a product, business and service. It also gives a better than average customer experience which is what most people look for.

Most customers will always look at reviews before they make a purchasing decision.

This is why all businesses must always respond to customer reviews-good or bad.

Positive reviews aren’t hard to respond to, it’s the negative ones that are usually the most difficult to handle.

Sometimes dealing with angry customers who can at times become stubborn and overwhelming can be a hard task.

So how do you respond to those negative feedbacks?

  1. Respond quickly

If someone leaves a negative review it means they are upset and they are expecting a swift response back.

That’s why you need to respond immediately, it helps limit the damage done and prevent the situation from escalating as more customers read the review.

  1. Be Polite and Professional

Always remember you are dealing with a frustrated and angry customer, therefore always respond in a polite, professional manner without blaming other people or creating excuses. If goods can be replaced inform the customer and make the customer feel that the issue is going to be sorted out. When you handle the situation well, you can even ask the customer to take the review down and they definitely will.

  1. Don’t hide

Sometimes removing or ignoring a negative review can be tempting but don’t do it.

People take their time to write the review, good or bad therefore removing the review can make matters worse. Removing the review might also be interpreted as an admission of guilt.

It’s also good practice to respond with an acknowledgement of feedback and state that the information currently is under review.

  1. Respond Publicly

Always make sure you respond to any kind of review within 48 hours. The quick response always shows that your team cares.

Give a brief response and explain that the issue will be addressed promptly and welcome the opportunity to take the conversation offline.

  1. Follow up privately

Once the issues have been addressed, follow up within a couple of days to ensure that any outstanding concerns have been resolved.

How you respond to negative reviews is critical, be proactive rather than reactive.

54% of Employers Have Eliminated a Candidate Based on Social Media

Employers are now looking at your social media accounts

Can your social media get you a job or get you disqualified?

Who are you, really?

That’s a question most employers want to know beyond your cover letter and CV. They want to know if you are respectful, responsible, trustworthy and if you will follow through on promises.

During interviews, people are on their best behaviours making it hard for employers to tell if a candidate is right for the position. Which leads them to google to get your information.

In particular, they browse through your social media accounts Facebook, Instagram, LinkedIn, Twitter and other social media profiles you have publicly available.

70 per cent of employers use social media to screen candidates before hiring according to a survey done by CareerBuilder.

54 per cent of employers surveyed said they chose not to hire a candidate because of the content found on their social media profile(s).

Some of the reasons given as to why the hiring, managers or employers chose not to hire a candidate because of their social media were:

  1. Posted provocative or inappropriate photos, videos or information (39%)
  2. Bad-mouthed previous company or fellow employee (30%)
  3. Posted information about drinking or using drugs (38%)
  4. Made discriminatory comments related to race, gender, religion (32%)
  5. Shared confidential information from previous employers: (23%)
  6. Lied about qualifications (27%)
  7. Had poor communication skills: (27%)
  8. Been linked to criminal behaviour: (26%)
  9. Had an unprofessional screen name: (22%)
  10. Lied about an absence: (17%)

Good news is what you post on social media can actually get you employed.

44 per cent of hiring managers and employers have discovered content on a candidate’s social media profile that caused them to hire that person.

The main reasons for this:

  1. Candidate’s background information supported their professional qualifications (38%)
  2. Candidate showed a professional image (36%)
  3. Candidate demonstrated great communication skills (37%)
  4. Candidate showed creativity (35%)

 Don’t go deleting your social media yet!

57 per cent of employers said they were far less likely to hire someone in if that person was an online “ghost” or rather is not online

So don’t delete your Social media account, Clean it!

What Should you Do?

1. Google yourself

Type your name in google and search, you need to know what is out there and where?

2. Consider making certain social media profiles private

Sometimes it’s valid to have an outlet where you can share some information which sometimes is social media. In the case of this, choose a social media platform that you can make your account private like Instagram. So that only the people you follow will see your posts.

If you choose this, don’t accept friend requests from your old bosses.

You can also update your Facebook privacy settings so that not everything is fully public.

3. Review your profiles as if you were an employer

Go through your social media through the eyes of someone looking to hire you. Make your bios up to date as well as having a description that reflects who you are now. How is your profile picture? Is it professional?

Go through your posts paying key attention to your latest posts, don’t ignore your old posts as well.

Got any questionable memes? Take them down. How about inappropriate pictures of yourself, or ones in which you’re tagged? This can be one of the most important (and challenging) parts of the process. Un-tag yourself liberally if necessary.

4. Post some meaningful content

Remember 44 per cent employers have found content on a candidate’s social media that caused them to hire that person–so your social media accounts aren’t just a liability have background information that supports your professional qualifications.

With the intense job hunting in Kenya, hiring firms in Kenya are now turning to social media to check candidates profiles to ensure they hire the right candidates among the many candidates who show up for the interview.

Therefore don’t think that employers don’t check a candidate’s social media in Kenya, because they do.

Instagram plans to remove the ‘Likes’ button on their platform

Instagram is testing a new feature that will hide the “like’ count on your Instagram post. Instagram, which is owned by Facebook, is currently running the test in seven countries that is Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.

“We want Instagram to be a place where people feel comfortable expressing themselves. We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” Facebook Australia and New Zealand director of policy Mia Garlick said in a media statement.

Instagram plans to remove ‘Like’ counts button

What does this mean?

  • Instagram users will no longer see the total number of likes on other people’s posts
  • Instead of seeing the number of people who have liked the post you will see one user who has liked the post followed by the phrase ‘and others’
  • Only the account users will see the number of likes a post received with their names
  • It will not affect analytic tools like insights and Ad Manager used by creators and businesses on the platform.

Instagram plans to remove the ‘Like’ count button in hopes that this feature will help people focus on the content they create rather than how people view it. You sometimes find that some people usually remove the Instagram posts that get fewer likes.

What does this mean for influencers if it implemented?

Do not panic!

The number of your followers will still show so businesses will use that and you can send them a screenshot of the number of likes your posts get because as a user you get to see the number likes on your posts. Therefore, with Instagram plans to remove the ‘Like’ count button you will still get business and sponsorships.

This comes while Instagram is introducing new tools and policies to prevent bullying on the app. This new tool is called Restrict which allows users to control how others contact them and interact with their accounts. Instagram also announced their disable policy, which will alert users when their accounts are at risk of being disabled for repeatedly violating their policies.

How to get started with Facebook ads

What you need to know before starting Facebook ads

Wondering on how to get started with Facebook ads? There is always planning and thorough thinking before doing something. This goes for Facebook ads as well; you do not just start doing Facebook ads blindly. If you do not have a plan, you are going to achieve little or nothing. We are going to look into details what you should consider before going into Facebook ads.

1.Establish your goals

What do you need to accomplish with your ad? When you know this, you will be able to set an advert that will meet your goals. Otherwise, you are going to throw your money into a drain.

Examples of goals

Do you want engagement on your page?

Do you want brand awareness?

Do you want people to go to your website?

Do you want people to sign up or buy products?

Do you want people to download an app?

Do you want more video views?

With this kind of goals, you can set a message that will lead people into doing what you want them to.

There are different campaigns objectives that Facebook offers;

  • Brand awareness
  • Reach
  • Traffic
  • Engagement
  • App installation
  • Messages
  • Catalogue sales
  • Lead generation
  • Conversions
  • Store visits among others

2. Know your audience

After you know your Facebook ad goals, you need to know who your target audience for the ads is. With your target audience, it will depend on various things

  • Gender
  • Age
  • Location

Is your target audience male, female or both? If you are selling women’s dresses, it is a definite fact that your target will be women.

What is the age group of your advert? Who are the people who are likely to consume your product or service?  Are they between 18 years to 35 years? When you know this then you will not be running your advert blindly.

What is the location of your target audience? Where is your target audience most likely to be found? Is it Nairobi or Mombasa? Do not just target Kenya if you are not targeting your ad to every person in Kenya.

This is usually the most important part of making an ad and it is where most people go wrong. If you cannot do it properly then hire an expert to help with it. Most of the advertising agencies will do market research to get your customer’s persona. With this, you will not be targeting blindly. There is no point in using lots of money to get fewer result

3. Know our budget

How much are you willing to spend on Facebook adverts? With a small or big budget, you can advertise on Facebook.  With Facebook, you can spend as low as 1$ a day.  When you spend a dollar per day your results will be limited. We usually advise our clients to spend at least 10$ in a day to get as many results as possible.

 You can try and create as many ads as possible using a different amount of money to see which will work out for you. When you get a winning ad, then you can know how to be placing your Facebook ads.

Website design in Kenya

Website design in Kenya is crucial for any business that that wants to succeed.  Websites generate business and create customer prospects whether your business is small or large. Everyone is on the internet and when they search for your business they will be directed to your website. Therefore, if you do not have a website then people will not be directed to your website hence you will lose potential customers. Without a website, people might think your business does not exist or you are not legit.

With websites, you can display your goods or services, people can get your contacts, people can purchase your goods directly from your website without coming to your shop and you do not have to set up a physical shop. East Africa Digital Marketers will provide you with website design services in Kenya at a cost-effective price with guaranteed results. We use the latest technologies like WordPress content management system, E-commerce website design and mobile responsive website and landing page. We make sure that we deliver your desired website in time.

We ensure that we create a website that can serve your business purpose and one that you can easily access and take full control.

We are the best web design company in Kenya offering you quality services that will serve your business needs.

Contact us for web design services in Kenya and the East Africa region. We have over 10 years of experience in web design in Kenya and digital marketing in Kenya, therefore, we can guarantee you professional and quality services.

Website design cost in Kenya?

We have been getting queries on how much website design cost in Kenya. We have answered this in our article HERE