54% of Employers Have Eliminated a Candidate Based on Social Media

Employers are now looking at your social media accounts

Can your social media get you a job or get you disqualified?

Who are you, really?

That’s a question most employers want to know beyond your cover letter and CV. They want to know if you are respectful, responsible, trustworthy and if you will follow through on promises.

During interviews, people are on their best behaviours making it hard for employers to tell if a candidate is right for the position. Which leads them to google to get your information.

In particular, they browse through your social media accounts Facebook, Instagram, LinkedIn, Twitter and other social media profiles you have publicly available.

70 per cent of employers use social media to screen candidates before hiring according to a survey done by CareerBuilder.

54 per cent of employers surveyed said they chose not to hire a candidate because of the content found on their social media profile(s).

Some of the reasons given as to why the hiring, managers or employers chose not to hire a candidate because of their social media were:

  1. Posted provocative or inappropriate photos, videos or information (39%)
  2. Bad-mouthed previous company or fellow employee (30%)
  3. Posted information about drinking or using drugs (38%)
  4. Made discriminatory comments related to race, gender, religion (32%)
  5. Shared confidential information from previous employers: (23%)
  6. Lied about qualifications (27%)
  7. Had poor communication skills: (27%)
  8. Been linked to criminal behaviour: (26%)
  9. Had an unprofessional screen name: (22%)
  10. Lied about an absence: (17%)

Good news is what you post on social media can actually get you employed.

44 per cent of hiring managers and employers have discovered content on a candidate’s social media profile that caused them to hire that person.

The main reasons for this:

  1. Candidate’s background information supported their professional qualifications (38%)
  2. Candidate showed a professional image (36%)
  3. Candidate demonstrated great communication skills (37%)
  4. Candidate showed creativity (35%)

 Don’t go deleting your social media yet!

57 per cent of employers said they were far less likely to hire someone in if that person was an online “ghost” or rather is not online

So don’t delete your Social media account, Clean it!

What Should you Do?

1. Google yourself

Type your name in google and search, you need to know what is out there and where?

2. Consider making certain social media profiles private

Sometimes it’s valid to have an outlet where you can share some information which sometimes is social media. In the case of this, choose a social media platform that you can make your account private like Instagram. So that only the people you follow will see your posts.

If you choose this, don’t accept friend requests from your old bosses.

You can also update your Facebook privacy settings so that not everything is fully public.

3. Review your profiles as if you were an employer

Go through your social media through the eyes of someone looking to hire you. Make your bios up to date as well as having a description that reflects who you are now. How is your profile picture? Is it professional?

Go through your posts paying key attention to your latest posts, don’t ignore your old posts as well.

Got any questionable memes? Take them down. How about inappropriate pictures of yourself, or ones in which you’re tagged? This can be one of the most important (and challenging) parts of the process. Un-tag yourself liberally if necessary.

4. Post some meaningful content

Remember 44 per cent employers have found content on a candidate’s social media that caused them to hire that person–so your social media accounts aren’t just a liability have background information that supports your professional qualifications.

With the intense job hunting in Kenya, hiring firms in Kenya are now turning to social media to check candidates profiles to ensure they hire the right candidates among the many candidates who show up for the interview.

Therefore don’t think that employers don’t check a candidate’s social media in Kenya, because they do.

Instagram plans to remove the ‘Likes’ button on their platform

Instagram is testing a new feature that will hide the “like’ count on your Instagram post. Instagram, which is owned by Facebook, is currently running the test in seven countries that is Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.

“We want Instagram to be a place where people feel comfortable expressing themselves. We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” Facebook Australia and New Zealand director of policy Mia Garlick said in a media statement.

Instagram plans to remove ‘Like’ counts button

What does this mean?

  • Instagram users will no longer see the total number of likes on other people’s posts
  • Instead of seeing the number of people who have liked the post you will see one user who has liked the post followed by the phrase ‘and others’
  • Only the account users will see the number of likes a post received with their names
  • It will not affect analytic tools like insights and Ad Manager used by creators and businesses on the platform.

Instagram plans to remove the ‘Like’ count button in hopes that this feature will help people focus on the content they create rather than how people view it. You sometimes find that some people usually remove the Instagram posts that get fewer likes.

What does this mean for influencers if it implemented?

Do not panic!

The number of your followers will still show so businesses will use that and you can send them a screenshot of the number of likes your posts get because as a user you get to see the number likes on your posts. Therefore, with Instagram plans to remove the ‘Like’ count button you will still get business and sponsorships.

This comes while Instagram is introducing new tools and policies to prevent bullying on the app. This new tool is called Restrict which allows users to control how others contact them and interact with their accounts. Instagram also announced their disable policy, which will alert users when their accounts are at risk of being disabled for repeatedly violating their policies.

How to get started with Facebook ads

What you need to know before starting Facebook ads

Wondering on how to get started with Facebook ads? There is always planning and thorough thinking before doing something. This goes for Facebook ads as well; you do not just start doing Facebook ads blindly. If you do not have a plan, you are going to achieve little or nothing. We are going to look into details what you should consider before going into Facebook ads.

1.Establish your goals

What do you need to accomplish with your ad? When you know this, you will be able to set an advert that will meet your goals. Otherwise, you are going to throw your money into a drain.

Examples of goals

Do you want engagement on your page?

Do you want brand awareness?

Do you want people to go to your website?

Do you want people to sign up or buy products?

Do you want people to download an app?

Do you want more video views?

With this kind of goals, you can set a message that will lead people into doing what you want them to.

There are different campaigns objectives that Facebook offers;

  • Brand awareness
  • Reach
  • Traffic
  • Engagement
  • App installation
  • Messages
  • Catalogue sales
  • Lead generation
  • Conversions
  • Store visits among others

2. Know your audience

After you know your Facebook ad goals, you need to know who your target audience for the ads is. With your target audience, it will depend on various things

  • Gender
  • Age
  • Location

Is your target audience male, female or both? If you are selling women’s dresses, it is a definite fact that your target will be women.

What is the age group of your advert? Who are the people who are likely to consume your product or service?  Are they between 18 years to 35 years? When you know this then you will not be running your advert blindly.

What is the location of your target audience? Where is your target audience most likely to be found? Is it Nairobi or Mombasa? Do not just target Kenya if you are not targeting your ad to every person in Kenya.

This is usually the most important part of making an ad and it is where most people go wrong. If you cannot do it properly then hire an expert to help with it. Most of the advertising agencies will do market research to get your customer’s persona. With this, you will not be targeting blindly. There is no point in using lots of money to get fewer result

3. Know our budget

How much are you willing to spend on Facebook adverts? With a small or big budget, you can advertise on Facebook.  With Facebook, you can spend as low as 1$ a day.  When you spend a dollar per day your results will be limited. We usually advise our clients to spend at least 10$ in a day to get as many results as possible.

 You can try and create as many ads as possible using a different amount of money to see which will work out for you. When you get a winning ad, then you can know how to be placing your Facebook ads.

Website design in Kenya

Website design in Kenya is crucial for any business that that wants to succeed.  Websites generate business and create customer prospects whether your business is small or large. Everyone is on the internet and when they search for your business they will be directed to your website. Therefore, if you do not have a website then people will not be directed to your website hence you will lose potential customers. Without a website, people might think your business does not exist or you are not legit.

With websites, you can display your goods or services, people can get your contacts, people can purchase your goods directly from your website without coming to your shop and you do not have to set up a physical shop. East Africa Digital Marketers will provide you with website design services in Kenya at a cost-effective price with guaranteed results. We use the latest technologies like WordPress content management system, E-commerce website design and mobile responsive website and landing page. We make sure that we deliver your desired website in time.

We ensure that we create a website that can serve your business purpose and one that you can easily access and take full control.

We are the best web design company in Kenya offering you quality services that will serve your business needs.

Contact us for web design services in Kenya and the East Africa region. We have over 10 years of experience in web design in Kenya and digital marketing in Kenya, therefore, we can guarantee you professional and quality services.

Website design cost in Kenya?

We have been getting queries on how much website design cost in Kenya. We have answered this in our article HERE

How to pay for Facebook Ads in Kenya

There are several means of paying for facebook ads in Kenya. Making facebook payments is usually the last step after you create your ad.

There are several facebook payments methods allowed in Kenya. This are;

1. Credit cards or debit cards which includes;

  • Visa
  • American Express
  • Master card

2. PayPal

You acquire a Visa/Mastercard, load it with money according to how much you’d like to spend, then hook it up with Facebook. Facebook tests the card when you hook it up, mostly with 1 Dollar then reverse it, then it will charge when you spend around $5, $10 or $15. The more you run the adverts the more facebook increases your spending limit, allowing you to run ads at a certain period before asking for payment

You will follow the procedure that they will provide you which is filling your account information. Same as for PayPal you need to follow the steps for filling in your information.

Below are images that will guide you

Card Number
Security Code
Expiry month and year

Pay for facebook ads using Mpesa in Kenya?

Facebook has not yet launched an Ad payment method using Mpesa in Kenya. We will update you in case Mpesa is added to facebook payment methods. Mpesa recently merged with Paypal where you can send or receive money through both platforms, which will make it easier to pay for Facebook adverts in Kenya

How to pay for facebook ads in Kenya is a very commonly asked question and we always advise our clients to follow the steps provided and fill in the correct information.

Facebook Ads in Kenya

How Facebook ads work

With Facebook ads you can promote your page, posts on your page, your contact us button or even your website. Facebook ads can be simple or sophisticated depending on how you want them to be. There are over 7.90 million Facebook users in Kenya, thus your advert can reach as many people as you want.

With Facebook ads, you can also run adverts on Instagram and on messenger. Anyone can run facebook ads in Kenya though we will later see the kind of business categories that are not allowed to run facebook ads.

How to target Facebook ads

With Facebook ads, you need to think keenly on who you want to target in your campaign or you will fail. Facebook allows you to target your ads according to the following;

  • Location
  • Age
  • Gender
  • Interests
  • Behaviour
Facebook Ads in Kenya

These are the most important fields you should concentrate on while carrying out facebook ads in Kenya or any part of the globe.

Location

It allows you to target your audience according to the country, counties or region, cities, postal codes or addresses.

Gender

You are given three options; Male, Female or ALL. If your products are specifically for men you target men and vice versa for women. If they are for both genders you use All.

Age

You need to know the age of the target customers who consume your products or services. With Facebook, the targeting age starts from 13 years to 65+ years.  You can start by targeting according to the age of your existing customers and then expand with time or target the general audience of your product.

Behaviour

Facebook gives you an option of choosing your audience according to their behaviours that are related to your advert. This could be their past purchase of items, pages they follow, devices they use, travel and pages they search for among others. This allows you to get the target audience that has an interest in your products or services.

Interest

This is the most powerful area that you need to consider keenly before making your advert live. Facebook gives you two options broad category or precise interests.

Broad category

When creating an ad, you are given various options like business and industry, entertainment, relationships, shopping and fashion, food and drinks among other categories. You choose the categories that fit your advert.

Precise interest

For example, you have chosen your category as shopping and fashion, you can go ahead and specify the exact people you want to reach in that category. You can specify if it is beauty, clothing, fashion accessories among others. From there you can specify if it is females, men or children’s clothes. You can go ahead and select if it is handbags, dresses, jewellery or sunglasses that you are advertising. With this, you are able to narrow down your target audience to the ones you want your advert to reach.

You are also given an exclude option, with this you can exclude people that you do not want your advert to reach.

There are several contents that are prohibited from advertising on Facebook, this includes, drug and drug substance, tobacco products, dating, gambling, discriminatory practices, unsafe supplements among others. We will discuss more on the prohibited content in detail in the next article.

Facebook Marketing in Kenya

Facebook marketing in Kenya is the most common form of digital marketing following the high number of users Facebook has. Facebook is the leading social media platform in Kenya with 80% users, this is according to the January 2019 digital reports from Hootsuite and We Are Social. The report showed that Facebook adverts in Kenya reach 7.90 million people. This shows that carrying out Facebook marketing in Kenya can help you reach so many people at the same time.

How to grow your business on Facebook

Growing your business on Facebook can be challenging if you do not have the necessary knowledge. We will guide you on how to get your small Facebook business page noticed.

Below are some tips that will help you grow your business on Facebook.

Build a custom welcome page

The first step of accomplishing digital marketing on Facebook is to create a Facebook business page.

You need to customize your page so that it effectively represents your brand or company. You can do this by putting an attractive profile picture, a call to action button, about section, contact, engaging timeline and links to your website or blogs.

Use photos and videos

Upload photos and videos of your products.  People always want to see visuals of what they are buying, you cannot sell to people without them seeing how the product looks like. Videos can help people understand how to use certain products or to display a product.

Relevant content and consistent posting

If your Facebook page is dealing with fashion let it be just fashion. Ensure that you post consistently on your page. Digital marketing always requires you to keep your page engaged. You can do this by ensuring interactions through replying to people’s enquiries and asking them relevant questions. Facebook advertising in Kenya requires you to show people that you are available and active.

Advertise on Facebook

Facebook allows you to advertise using Facebook ads and sponsored stories. This will help you target the people that are likely to buy your product this could be according to gender, age or location. Doing this will get your page out there.

Monitor your page

facebook insight

Facebook just like Instagram allows you to see engagements on your post, your post reach, your page review among others through insights. As you monitor you are able to analyze if your page is doing well or not. It will also help you know what kind of posts are attracting more people and which ones are not. This is going to help you achieve your Facebook advertising goals

Join Facebook groups

Join Facebook pages that are relevant to your industry and participate in them. If you are in the fashion industry, join fashion groups and be active on them, the more you participate the more people recognize you and they will start looking for your page to see what you do or sell. You can also promote your content there.

Start your own Facebook group

Start your own Facebook group if you find that there is none that suits your kind of business. Add members from your Facebook friends and ask them to recommend their friends. In the group create discussions, post articles and make the page lively. People will recognize you as the leader of that group and you can be advertising your business there from time to time so that people do not feel like it is an advertising group.

Reward your followers

People always want to feel appreciated therefore; you can be giving offers to your customers, discounts on items or gifts.

Facebook advertising in Kenya is important for your business if you want to reach more people. Facebook has the highest number of users in Kenya so utilize it to advertise your products or services.

Digital Marketing Training in Kenya

Digital marketing training in Kenya is important for a person who wants to become a pro in the social media marketing industry. 43.33 million Kenyans are using the internet, therefore, every business is going online to advertise themselves. This is an opportunity to place yourself in the job industry as an expert in digital marketing. There are many digital marketing jobs in Kenya following the massive internet usage in Kenya.

Why digital media training?

There is plenty of knowledge on the internet on how to carry out social media marketing. But without someone guiding you, you will not know where to start. You always need to learn and practice before you become an expert. Social media is always changing with updates. You might decide to study online and read an article from two years ago which contains information that already changed. With digital training institutes in Kenya, you can be able to learn what is changing in the digital world. With training, you can learn how to checking for updates and much more. It is easier to learn from someone than to learn by yourself something that is new to you.

What digital marketing training entails

Digital marketing institutes, colleges and universities in Kenya offering the training will include the following digital marketing units in their courses.

  • Social media marketing training
  • Content marketing & blogging
  • Google analytics & data training
  • Digital marketing strategy
  • Display & video advertising
  • Email marketing training
  • Search engine optimization (SEO)

This training will help you be eligible for digital marketing jobs in Kenya, which is your key objective.

Institutes offering digital marketing training in Kenya

Ora Digital Marketing Training

Digital for Africa

Africa Digital Media Institute

Simon page

This are some of the institutes that offer digital training in Kenya, you can look up for more online and choose the one that you find fit for you.

In digital marketing, you are not limited by grades; you just need to sign up for classes from any institution that offers digital marketing training in Kenya. Marketing experts, business professionals’ or communication professionals’ can take this course.  

Social media marketing charges in Kenya

Social media marketing charges in Kenya? Most people always ask this question before thinking about the kind of social media marketing service they need. Social media marketing charges in Kenya will depend on the kind of digital marketing goal you want to achieve.

 Let us start with getting to know the top five most used social media platforms in Kenya. According to Hootsuite and We Are Social January 2019 digital report, Kenya has 43.33 million internet users (84%) out of the total population of 51.58 million. 16% are active on social media, which translates to 8.20 million active internet users in Kenya. In social media marketing platforms, Facebook leads with an impressive active number of users, which is 80%, followed by YouTube at 61%, Instagram at 48%, Twitter at 33% and linked in at 16%. This are the five most used social media platforms in Kenya that you can use for your advertising.

why social media marketing?

With the high number of internet users in Kenya, most companies have moved from traditional advertising media to digital advertising. Companies can save on their advertising expenditure due to a reduced budget in the digital area compared to other modes of advertising.

With this report from Hootsuite and We Are Social, you can identify the social media platforms that you can use for your advertising. It also shows why social media is a powerful advertising tool for your business. Therefore, with social media, you have millions of people who can buy your product or services, give you recommendation and help you create awareness of your brand.

When looking at the pricing of social media marketing in Kenya, we said that it depends on the kind of service you are looking for. This social media marketing service could be creating brand awareness, driving traffic to the website, driving sales of products, newsletter subscriptions, downloads and promotions.

Creating brand awareness

It is the first step for social media marketing. A consumer cannot purchase an item unless he or she is familiar with the product or service.

social media charges in K

Creating brand awareness means that people can remember your product when they are making a purchasing decision. It also means that people can recognize the distinguishing features of your brand when they are making a purchasing decision.

Driving traffic

This is when you want people to visit your website either to view your services, buy products or to make enquires. When people visit your website, you are able to get important information like what they looked for in your website, the page they reached before exiting, how many people landed on your website and did not proceed from there. You can learn more about how to track your website activities here

Driving sales

It applies to both existing brand and new brands. Your digital goal could be to get people to buy your products, which is what most people want. For this to happen, you need to use the right call to action to drive sales.

Newsletter subscriptions

The overall objective of the newsletters is to convert readers to customers.  A newsletter subscription will provide content that can be accessed for free or a paid subscription. Most financial and health websites offer the paid newsletter subscription.

Generating downloads

Sometimes a company wants people to download their app or information. They will need to use a call to action message that will trigger people to download.

Promotion

When you want your advert or information to reach many people. In social media marketing, you can be able to target according to age, gender and location among others, therefore your advert is going to reach people.

Therefore there are no set charges  for social media marketing it all depends on the services that your brand needs

In digital marketing, you do not expect to get results within the first month, it is a process. It requires patience and at the end of the process, you will get your desired results.

We offer social media marketing services in Kenya. Being in the business for long, we can provide you with substantial knowledge that will help you succeed in digital marketing.

Metrics that a successful website needs to track

To truly know how successful your website is you need to dive into data and analytics, which are the basic metrics foundation.

So what metrics should you be checking on your website?

Number of visitors and their source

When marketing your ultimate goal is to bring traffic to your website since it is your home base. Therefore, you need to monitor your website regularly to check which campaigns are working and which ones are not. This is indicated with an increase or a decrease in traffic. When you see an increase of visitors on your website, you will want to know their source. It could be from social media platforms, referrals, direct visitors or google search. This will help you know where to focus your marketing on and where not to market.

New visitors’ vs returning visitors

This metric will help you know how valuable your website content is. If the number of returning visitors is high, it means that they found your content useful, therefore, you can continue to create such content.

metrics that determine your website success

If you are looking to drive traffic that is more organic to your website, new visitors are of importance to you.

Bounce rates

This is the percentage of your website visitors, who only view one page before leaving your site.  This could be caused by:

  • the site took too long to load
  • there was an error page
  • they did not immediately find the content they were looking for
  • they were not compelled to go further from the page they landed on

Therefore, when conducting a marketing campaign always leave a link that will lead them relevant to the page you want them on.

Average sessions duration

Sessions refer to the number of visitors to your website. The average session duration shows how long visitors spend on your website. This will help you know if they found your content valuable and worth viewing at length.

Page views

This shows the total number of pages viewed. This metrics will help you know the most visited pages. You will be able to know if the whole website is useful or specific pages, therefore, you can know how to bring more viewership to the other pages on your website.

metrics that determine your website success

Exit rate

When you are running a marketing campaign and your main goal is to drive people to your website through the ‘learn more’, the exit rate shows you where exactly the visitor left after landing on your website.

Conversion rate

Conversion rate is the percentage of visitors who complete your desired campaign objective. This could be sales, subscribing or downloading your app. This indicates how successful your campaign is depending on the numbers.