Why a website is essential for businesses in Kenya in 2023
Our Website Design Services Offer for 2023, and why you need it..
Competitive Advantage: In today’s digital age, having a website is no longer an option, but a necessity. Without a website, your business risks falling behind your competitors and losing potential customers.
Increased Visibility: A website can increase your business’s visibility to potential customers in Kenya and beyond. With a well-designed website, you can showcase your products and services and reach a wider audience.
Improved Credibility: A professional website conveys a level of credibility and legitimacy to your business. In Kenya, where many businesses still operate offline, having a website can set you apart and make you stand out from the competition.
Cost-Effective Marketing: A website is a cost-effective way to market your business and reach new customers. With a website, you can reach a global audience without the cost of traditional advertising methods.
Easy Access to Information: A good website design and development provides easy access to information about your business, products, and services. Customers can find the information they need 24/7, even when your business is closed.
In conclusion, a website is a must-have for businesses in Kenya in 2023. It provides a competitive advantage, increased visibility, improved credibility, cost-effective marketing, and easy access to information.
Don’t miss out on the opportunities a website can offer your business. Invest in professional website design services to ensure that your website stands out and effectively represents your business.
We have an ongoing website package which entails the following;
✅Free Logo
✅Free Domain and Hosting
✅Free creation and integration of Social Media Platforms
✅Free Google Analytics Setup
✅Free Google My Business Setup
✅Free Search Engine Optimization
✅Free Marketing and Advertising Consultancy
All of this is designed to help businesses in Kenya get a great web design service that can lead to more leads and sales. It beats logic having a website that isn’t ready to sell for you, and since we are a digital marketing agency, we ensure you get a business website ready to sell for you.
We also give you some marketing consultancy on things like Facebook Ads, Instagram Ads and Google ads to ensure you not only get a good website developed but also get a marketing package to sell your services and product.
Talk to us today for this website design offer before we take it off the table.
LinkedIn provides insights on small business resurgent activity (Infographic)
LinkedIn shared insights on the current small business landscape which will be beneficial to those looking to market to this sector which looks set for even more growth over the next couple of years.
With the current global pandemic, small businesses have been hit hard with many being forced to close. But with the rollout of the vaccine, there is a level of recovery in 2021 with many small businesses emerging in niche interest areas where they are offering solutions to the current market challenges.
According to LinkedIn, the top priorities of small businesses are developing products, hiring and retaining employees as well as establishing category ownership.
“In the next 12 months, roughly one in five SMB leaders plan to purchase email marketing software, customer service software, project or task collaboration tools, or e-commerce software.
But what’s important to them when evaluating vendors? Salesforce’s report confirms its “ease-of-use, price, and trustworthiness.” They’re looking for technology that is agile, flexible, seamlessly integrates, delivers high value for its price and is reliable. And they’re turning to LinkedIn to inform those purchasing decisions.” LinkedIn noted.
According to data from LinkedIn,
- Small business owners have 2x more connections and share content 2.5x as often on the platform and are more likely to join and actively participate in industry groups.
- Since April 2020, Monthly small business engagement on the platform (defined by comments, clicks and shares) has grown by 24%.
- The Media & communications industry grew the most in the number of solopreneurs (Companies on LinkedIn that are owned and operated by 1 person).
There are more detailed insights in LinkedIn’s full report, which is summarized in the infographic below.
Six Reasons Why People Unsubscribe from your Email List
Email marketing is no doubt one of the most budget-friendly forms of marketing and the best way to reach consumers in Kenya and around the globe.
91% of consumers check their emails daily compared to 61% of users who access social media daily.
An opt-in email list is a great asset to growing your business which results in more sales, improved customer relationships and growth through recommendations.
In your email reports, you can tell the number of unsubscribes but not why they unsubscribed. Today we are going to look at why people unsubscribe from your email list and how to stop the exodus.
Too many emails
According to research, this is the top reason why people unsubscribe from mailing lists. If you’re sending emails every day and you are seeing high unsubscribers rate you might want to rethink your email marketing frequency.
If you have a newsletter you might consider sharing it once a month or at least twice a month but have a time gap between the two.
Your email subscribers don’t want to hear from you as frequently as you might think.
Irrelevant emails
If you signed up to learn about cars and instead receive emails on beauty you will most likely unsubscribe from that emailing list, right?
Relevant emails are personalized, useful and timely to your customer. Sending the right content to the right person and at the right time is the goal of your email marketing otherwise if you send irrelevant content people will just unsubscribe with the thought ‘This email isn’t for me’.
Take time and segment your email list subscribers according to behaviour, demographics and engagement because a generic one-size-fits-all messaging might not work out.
Emails not mobile optimized
Most people open their emails on their mobile phones and if your emails are not optimized for mobile it means that they won’t look great when opened.
Links may not work correctly, images might not display and the text could be small and unreadable. If your subscribers can’t read your emails they might not want to stick around.
Non-personalized emails
Studies show that personalized emails yield an increase in revenues and transaction rates. Why? When they receive content that is relevant to them they feel valued and are most likely to respond.
How to personalize your emails?
- Greet them by name
- Deliver exclusive offers and discounts for them
- Celebrate their birthdays
- Tailor the email to their gender
- Track their website usage and personalize emails according to their preferences and habits.
Your customer’s circumstances have changed.
This is where we say it’s really not you but them.
Their life progress and interest might change which will affect their mailing subscriptions too.
Why so? They might have changed jobs, moved abroad, gotten married, had kids or simply changed their minds.
On the other hand, it can be a very helpful move because your emailing list will no longer have subscribers who will ignore your emails or who you can no longer do business with.
Subscribed unknowingly
A person might open a legitimate email newsletter and then realizes he/she didn’t sign up for it and unsubscribe immediately. Ask readers to subscribe/opt-in to receive emails from you. You might consider having a double opt-in which will get you people who really want what you are sending. This means that your list will have engaged customers who will read your emails and make a purchase. Don’t be afraid of the double-opt-in, sometimes quality is better than quantity.
Most companies in Kenya are adopting email marketing in their marketing strategy because after all, businesses are looking for avenues to sell their products or services. Other forms of marketing can be a bit expensive but email marketing is not. Don’t be afraid to test all your email marketing strategies until you get ones that work.
These tips come in handy for both businesses that are starting or those that have already started email marketing in Kenya.
We offer FREE consultation on email marketing and on other areas of digital marketing. Feel free to give us a call.
Also Read:How to Attract, Nurture, Convert & Retain Customers- Email Marketing Funnel
5 Do it Yourself SEO Tips to Increase your Website Rankings
Search Engine Optimization services in Kenya can be very expensive, but what can you do to at least improve your rankings on search engines when you don’t have a budget for hiring SEO services in Kenya?
First things first. What is Search Engine Optimization? SEO simply means the process or steps of improving your website so that it ranks on Google/search engines for relevant searches. Most companies and businesses in Kenya are now competing for the first spot on Google and other search engines. Why? Most people don’t go past the first page of Google, therefore, your business needs to be on the first page otherwise your competitors who are ranking on the first page will get the bigger share of the pie.
Among the things in a website’s content that are considered by search engines when evaluating the relevance of websites for keyword searches include the headers, page titles, formatted texts, links, URLs, and page content in websites.
As a starting point for your SEO strategy, use these five fundamental tips to improve your brand’s organic search ranking:
1. Identify your target keywords
Identifying your target keywords—that is, the primary words and phrases that embody your brand and its content—is one of the first steps in developing an SEO strategy that aligns with your business goals. You can determine which keywords are most relevant to your target audience by conducting keyword research with tools like Google Ads Keyword Planner, WordStream, or Wordtracker—insight that will help you expand the visibility and reach of your site’s content in search results. Finally, by guiding you to create valuable content that is specifically targeted to your audience, you are laying the groundwork for your content strategy.
In general, a good rule of thumb for your SEO strategy is to concentrate on optimizing the content of your site with 1-3 keywords. Though this may appear to be a small number, incorporating too many keywords can actually harm your SEO because search engines consider this keyword stuffing, which is the practice of stuffing a webpage with the same target terms in an attempt to gain a higher ranking.
2. Broaden your keyword targets and conduct related searches.
If you know where to look, Google will provide you with enough information. When you perform a search, it will display related searches at the bottom. See which ones you can incorporate into your content. You can also get a lot of ideas by using Google’s Suggest functionality (the list of ideas Google shows when you start typing in the search bar). These terms appear because Google has noticed them being used frequently.
Then there are tools like Ubersuggest, which allow you to enter your seed keyword and see the various variants based on real-world searches.
3. Perfect Your On-Page SEO
When it comes to improving your website’s SEO ranking, on-page optimization plays a crucial role. On-page SEO involves optimizing your website’s individual pages to rank higher in search engine results pages (SERPs). One of the key elements of on-page SEO is using the latest keywords in your content.
Once you’ve determined your brand’s target keywords, the next step is to optimize your web pages by incorporating the keywords into each of the following key areas:
- Title tag –A title tag, which is the primary heading that appears in search results and in the title bar at the top of your web browser, is a straightforward but crucial component of on-page SEO.
- Meta description – Meta descriptions, which appear in search results, provide a brief summary of a webpage. As a result, if your meta description contains your target keywords, your website will be more likely to attract visitors.
- Body text – The body content of your webpage is the main text and the most important place to include keywords because it contains the majority of the information your visitors are looking for.
- URL structure – Though URLs play a minor role in SEO ranking, a well-optimized URL allows visitors and search engines to easily identify and understand the link destination.
- H1 tag – The H1 tag is the primary heading that users will see when they visit your website. Its purpose is to describe what the webpage is about, so it should include keywords related to the page’s content.
- Image ALT attribute – Another way to increase your SEO ranking is to add keywords to your image ALT attributes, which provide alternative text to describe your images in the event a user is unable to view them. These attributes are also shown as a tooltip when you hover over an image.
4. Develop a Killer Content Strategy for Your Business
In today’s digital age, content is king, and developing a killer content strategy is critical to the success of your Kenyan business. A content strategy outlines the approach you’ll take to create, publish and manage content for your website, social media channels, and other digital platforms.
After you’ve identified your content goals and core topics, you’ll need to develop your content strategy. However, keep in mind that different parts of the sales funnel necessitate different types of content, as your audiences’ needs will vary as they progress through the buyer’s journey.
A blog is an excellent way to populate your website with high-quality content that is relevant, valuable, and/or interesting to your visitors, allowing your brand to gain page authority and rank higher in search results. In fact, businesses with blogs generate 67% more leads per month than those without. This content can then be promoted through additional channels, such as social media, email, and digital advertising, to drive even more traffic back to your website.
5. Republish Your Previous Content
Republishing your existing content is an effective strategy to boost your website’s SEO ranking and drive more traffic to your site. Here are some tips on how to republish your existing content:
- Identify High-Performing Content: The first step is to identify the content that has performed well in the past. Look for articles or blog posts that have generated a lot of traffic, engagement, or conversions. This will help you determine which pieces of content are worth republishing.
- Update Your Content: Before republishing your content, make sure to update it with the latest information, statistics, and trends. You can also add new images, videos, or infographics to make your content more visually appealing and engaging.
- Optimize for Keywords: Republishing your content also gives you an opportunity to optimize it for new keywords. Use keyword research tools to identify relevant and high-traffic keywords and incorporate them into your updated content.
- Change the Publish Date: When republishing your content, change the publish date to make it look fresh and relevant. This will also signal to search engines that your content has been updated and should be re-crawled.
- Share Your Content: Once you have republished your content, share it on your social media channels, email newsletter, and other marketing channels to drive more traffic to your site. You can also reach out to other websites or bloggers in your industry to see if they are interested in featuring your content.
Republishing your existing content is a cost-effective and efficient way to improve your website’s SEO ranking and attract more organic traffic to your site. By updating and optimizing your content and sharing it with your audience, you can extend the life of your content and maximize its impact.
How to Attract, Nurture, Convert & Retain Customers- Email Marketing Funnel
You can use email marketing to attract, convert new customers and retain your existing customers. Email marketing in Kenya is one of the most effective ways you can share your message, sell your services, and build a relationship with your customers.
Email marketing can prove to be a tool that can help you bring in more business. Most people usually access their emails several times during the day and them opening your email and giving you business takes a bit of time and strategy.
People receive hundreds of emails from different companies offering them the same products or services as you are and standing out from other companies can take you a step closer to converting them.
This is where an email marketing funnel comes in handy. An email marketing funnel can help you win customers at all stages of their buying journey from lead generation to customer retention.
Here are some tips that can help you improve your email marketing process.
Email marketing platform
You can’t succeed in email marketing without an email marketing platform/software that can help you make the whole process seamless. There are several most common platforms that can help you with email marketing such as MailChimp, SendinBlue, ActiveCampaign and Hubspot among others.
Some of the key features that you should consider checking out from the platforms are:
Automation: Select a platform that can allow you to automate the whole email marketing process because it will make work easier for you.
Templates: Email marketing needs a well-structured email for both your content, CTAs and images. An email marketing platform should have a variety of pre-made templates with a variety of flexible, visually attractive, mobile-friendly designs.
Tracking: You need to know how your email campaign performed in terms of open rates, click-through rates, bounce rates, and unsubscribe rates. Most of the platforms have a dashboard for this but it is important to check before you pay for a platform.
Mobile Responsive: Your emails need to be readable on a mobile device. Where mobile responsiveness used to be an afterthought adjusted after desktop, now most people are on mobile.
Create Email sign-up forms
You need an email database for your email marketing campaign. Email sign up forms will help you collect email addresses that can help you build a subscriber list.
How go get email addresses?
- Provide some value or incentives for people to sign up
- Create a free resource or gated content. This means that the content is exclusive for people who sign up
- Create a simple form with only a few necessary steps. If your questions are many people might leave before filling out the whole thing. You can opt to have the name, email and company field in your form.
- Avoid long and complicated processes. Make it as easy as possible.
Send an introduction/Welcome Email
As soon as someone subscribes, your first email should go out to them. That’s why you need to get an email platform that automates this process so that it makes work easier and sends out timely responses.
How to go about it?
Welcome your new subscribers and thank them for signing up. This could be the first email. Then the second email could be an introduction to your products or services. Space the time between the two emails but don’t wait for more than a day between the two emails.
Nurturing your leads
It is important to nature your leads with educational emails. Send at least 2-3 emails including follow-ups so as to create an interest in your products or services. Create informative content that highlights your Unique Selling Proposition that you can send to them. Also offer an incentive and direct them to your website either by providing links to your content or CTAs.
Convert your leads
Your subscribers who have responded to your previous emails are likely interested in what you are offering. You need to encourage them to make a purchase.
How so? You can provide an offer or discount to encourage conversions, you can as well generate ‘fear of missing out by making it an exclusive, limited stock promotion (no one wants to miss out), you can as well generate a sense of urgency by making the offer a limited time offer.
Add clear CTAs to your emails and highlight your offer as well. If you are in the e-commerce business, send abandoned cart emails to those who didn’t finish making a purchase, they could be potential customers.
Retain your customers
Just because your customers have purchased, it doesn’t end there. Loyal, repeat customers are more profitable in the long run. Retarget your existing customers with an offer or an exclusive discount just for them.
You need to come up with a clear strategy for your email marketing campaign in Kenya. Set specific time intervals between different emails.
Email marketing can be a valuable asset for your business. Most businesses in Kenya are using email marketing to get clients for their business. If you are not sure about whether the email market can provide value to your business or don’t know where to start, we offer FREE Consultation and will be happy to answer your questions. Call us Today.
Also Read:3 ways to improve your email open rates
Simple Steps To Grow Your Facebook Audience
As of the second quarter of 2020, Facebook had over 2.7 billion monthly active users making it the biggest social network worldwide.
Facebook boasts of having an audience of around 9.50 million users in Kenya. Meaning that you have the potential to reach so many people on the platform and boost your sales.
This is why building a Facebook following is important for connecting with potential customers.
Here are Five simple steps to help you increase your following on Facebook.
- Cover basics
Basic things are often overlooked simply because sometimes we focus on the bigger things forgetting the basics that can help us achieve the bigger things. Don’t start posting yet, start by first providing all your business information, call to action button ” Learn more” and link your website, WhatsApp or other social media pages.
When you have covered all these basics you can now start posting great content.
- Invite people to like your page
The easiest way to begin building an audience is to start inviting your colleagues, friends and email contacts to like your page.
On Facebook, when a friend likes a page, it often pops to the newsfeeds of their friends too meaning that more people will see your page increasing your brand visibility. Also, you can invite your Facebook personal profile account to like your page.
- Collaborate with and tag influencers in your industry
Tag pages of influencers in the same field and ask them to do the same for you, which will help you get your page off the ground. Gaining page likes from influencers or bloggers will also have a positive impact on your brand credibility.
- Produce quality content
Start sharing quality content on a regular basis once your fan base begins to grow. But also avoid being overly-promotional, remember nobody wants to be sold to every time. People follow you to gain something so make sure you give them exactly what they are looking for.
This will help you increase engagement and traffic.
- Carry out Page Likes Campaigns (Paid Advertising)
Page Likes Campaigns is a form of paid advertising which can dramatically increase your page likes on Facebook.
Facebook has great potential in helping you increase your brand awareness as well as increasing your sales in Kenya.
Check our article on how to advertise on Facebook
Also Read: How to pay for Facebook Ads in Kenya
Tips to help you increase your e-commerce sales
So you have set up an amazing e-commerce website with a great design, products updated and are ready for the sales to come in.
But so far your results are nothing but short of underwhelming.
Getting your e-commerce store up and running is only the first step of launching a successful business online. You need to know how to market your store so that you can start making sales.
Many businesses are taking their business online and you should definitely stay ahead of your competitors. These tips will help you define tactics that you can put into action and get you those sales.
Let look at the tips that can help you increase your e-commerce sales in Kenya.
Social Media
Having a business, you cannot sit in the corner and keep quiet. Social engagement is essential in today’s world. The more people talk about you the more they buy. Social media is the best way to drive new visitors to your store, convert them into paying customers and reengage them to buy more.
Open social media channels that suit your brand and start posting your products there. For most e-commerce stores Facebook, Instagram and Twitter work best. On Facebook and Instagram, you have the option of creating a shop where you can post your products by categories and people can easily browse through them and later go to your website to buy the products. Facebook and Instagram provide a wide-open window of sales opportunities mostly if your store’s visual branding is on point.
Brand Awareness
Be everywhere. The more people know and trust your brand the higher your sales will grow.
Brand awareness impacts trust which in turn impacts sales and repeat purchases. Be active on your social media, invest in paid ads that can reach more people, focus on quality content, consider partnering with influencers who have a following that can consume your products and partner with other businesses in your industry whose products compliments yours. Doing this will give you more audience, brand authority and affinity which will, in turn, give you more sales.
Paid Ads
Utilizing online advertising on social media platforms such as Facebook, Instagram and google will give you more visibility to your potential customers. Paid ads are one of the best ways of generating sales quickly for your e-commerce store. Even if people will not click on your ad, they will start becoming familiar with you which is the first step of building brand awareness.
You might think that paid ads are expensive but you can always start small before you find your footing.
If done well, paid traffic can, in fact, be quite affordable and once you have a winning campaign on your hands, paid traffic can really take your business to the next level.
When you are starting, you can set aside a budget of ksh.5,000 which you can use to test different ads and then increase the budget of the most performing ads.
Email list
Building a tribe of loyal customers is very critical for your business. It means that you are targeting people who are already interested in your products and creating an opportunity of building a community.
In an era where competing is a norm, being able to directly contact customers to encourage repeat purchases is very important.
With an email list, you can update your customers when you have discounts, sales and new products which is a great way to upsell other products.
People opt into your email list because they like your products, so use it to engage and make sales.
Provide excellent customer Service
Your customer’s opinion matters a lot. Online reviews can make or break your business. Most people look at products reviews before making a purchase and if they don’t find any review their probability of buying the product is minimal.
Respond to comments and messages on time on your social media as well as your online reviews. If people can actually talk to you they will realize they are speaking with a real human, rather than just a faceless business.
Reviews or testimonials show you’re open and honest. Showcasing both good and bad reviews shows your customers that you have nothing to hide. If you get a bad review you can use it to showcase your excellent customer service by resolving the issue in a professional manner.
Listen to your customer’s feedback and improve your products so that your product ratings and sales can improve. Great products with great service will build your brand in the long term.
Add Live chat
You can also add a Live Chat option to your e-commerce store. Automate the live chat to answer most of the questions people ask. Having an automated chatbot will decrease the number of chats you have to answer manually and increase the number of orders you get. In case of complaints send personalized email messages to your customers and reply to them immediately.
Live chat allows your customers to directly speak to you in case they have a question. Sometimes your customers might have a question that they need to be answered first before they make a purchase and making them go through many processes to get an answer might make them not buy from you.
There you have it. Make a big impact on your e-commerce business. Just remember that increasing the number of orders you get is a gradual process. You won’t see a change in a day or two. However, you will see a significant increase in your store’s order volume with time.
We offer digital marketing services in Kenya as well as developing e-commerce websites in Kenya. Give us a call for a free consultation.
Also Read: The ultimate E-commerce website checklist
The Ultimate Instagram Marketing Strategy Guide in 2021
After Facebook, Instagram is the second most accessed network with users browsing for an average of 53 minutes per day.
Instagram marketing in Kenya has gained popularity with many businesses adopting it as a marketing tool to help increase sales and brand awareness.
According to research, about 59% of Instagram’s active users visit the site daily and spend at least 7 hours per week browsing and interacting with friends and brands.
Instagram can help you increase your brand awareness through the use of captivating images, videos and shopping features. Instagram’s biggest advantage is that it is visual in nature: through videos and images.
I know it can be a little intimidating at first but with this guide hopefully, you can find your way around it and increase your brand awareness and sales.
Before you dive into any social media no matter how well it works for other businesses, it is important to establish a strategy that will keep you focused on your goals and your audience.
How to build your Instagram Marketing Strategy
Set your goals
This might seem like a no-brainer, but you need to answer exactly why you want to be on Instagram. Do you want to generate leads, build a community or increase your brand awareness?
Setting goals will help you determine the content that you will have on the platform, how much money to spend, the time you will spend on the platform and the returns that you will get from the platform.
As a business, you can use Instagram to post and sell your products to your customers. You can create an Instagram shop to display the different products that you sell from which your customer can shop directly or add the items to their wishlist.
Some other businesses use Instagram to showcase their products or services without directly selling, while other use the platform to build brand awareness by posting fun visuals, quotes, gifs among others.
Each brand’s goals are different so be sure to determine your Instagram goals.
Determine your target audience
Who do you want to reach on Instagram, if you have any social media or marketing strategy you can draw from it to keep your efforts consistent. From this, you can know the type of content that they would want to see depending on their age, location, income, pain points and interests.
Having this information prevents you from shooting in the dark and wasting a lot of time trying to figure it out.
When you know who your target audience is, you can create content that is curated to fit their needs which will make it easier to sell to them.
Competitive analysis
It’s good to check what other businesses in your industry are doing on the gram. If you know your top competitors search for their accounts and see what they are posting and the posts that are getting more engagements. If you don’t know who they are use your industry keywords to search for them.
Conduct an audit of their accounts and check on the type of images they are using, their captions, frequency of posting, their hashtags and how they are growing.
Don’t forget to check out the opportunities that they are missing out on. With this information, you can know how to strategize on your content and make your business stand out.
Content calendar
If you are in business I know you are on other social media channels and keeping up with all of them can be a bit overwhelming at times.
That’s why having a content calendar is important. A content calendar can help you plan your Instagram posts groom the image you will use, captions, hashtags and the time you will post.
Take time to create your content calendar and update it either weekly or monthly depending with your industry. There are also some scheduling tools that can help you schedule your posts in advance so that you are not overwhelmed eg, Hootsuite and Sprout Social which are free.
Consistent brand
Try to maintain a consistent brand aesthetic on your Instagram. Try to keep up with your brand colours and values.
Brand aesthetic means that someone can see your picture in their feed and instantly know it’s you without seeing your name.
You can do this by using the same background, lighting, font type or even the same filter. The thing is whatever you choose to go with use it consistently.
Grow your Instagram follower base
We saved the best for last. Growing your Instagram account takes time and energy and you might be tempted to buy followers but DON’T. Why? Purchasing followers won’t drive engagement and Instagram will automatically delete those followers.
How to increase your Instagram followers
Username – Make sure your username is searchable and recognizable. If people can’t find you they can’t follow you. Optimize your profile with your information including who you are and what you do.
Posting– Once your profile is optimized start posting. If your account is new populate your feed with at least 10 to 15 high-quality posts before you start engaging with people because if people visit your profile and it’s empty they will most likely not follow you.
Following– Start following other accounts that interest you or are similar to what you do. Look for businesses in your area or influencers who might be interested in your products or services.
Interact– This is the most natural way of drawing attention to your account without appearing spammy. After you follow people interact with their comment by commenting on their posts or even leaving a like. By doing this, other people might check out your account and follow you.
Collaborate– Invite influencers to share your accounts or collaborate with similar accounts.
Instagram marketing in Kenya has gained traction with many businesses preferring it as their platform of focus compared to Facebook. If you are looking to take your business on Instagram, it could help you in making sales and increasing your brand awareness.
We hope these tips can help you come up with a clear strategy that will help you sell more on Instagram.
Also Read: How to Get Your Instagram Stories Featured on the Explore Tab
Youtube adds new analytics options for creators
Youtube has added a new range of analytics tools for creators to provide them with more insight on the performance of their specific revenue impacts, uploads and channel membership growth.
Membership Insights
On the new membership insights, it displays the total and active members over a chosen period.
You should note that this is paying members through channels memberships, not YouTube channel subscribers who follow your channel and watch it for free.
Channel membership allows your users to join your channel through monthly payments and get members-only perks such as emoji, badges and other goods. Kenya is among the locations that have access to channels memberships if you have more than 1,000 subscribers among other YouTube requirements. You can check out the YouTube channel membership requirements.
Audience tab on Mobile
On Mobile, YouTube is also making an Audience tab from which creators can see ‘Other videos your audience watches’ and ‘other channels your audience watches’. Both add ons are already available on the desktop version.
Performance Analytics
YouTube is also making its video performance analytics more visible on desktop where a creator can see the number of views, watch time in hours, subscribers and estimated revenue per video. On top of that YouTube will also provide more detailed data which will help you manage your content.
YouTube Revenue
On revenue, YouTube is also adding more insights on revenue changes by highlighting potential shifts by reviewer region.
According to YouTube: “If revenue is going up, or down, because of the fact that the audience has shifted to a higher or lower CPM country, we’re calling this out.”
In order to provide more transparency on YouTube revenue impacts such as variable tax laws and processes, YouTube is going to provide more specific data or regional impacts to creators revenues.
Post engagement
YouTube has added a new post engagement metrics display which will show like and votes on the creators top posts on the channel over the last 28 days.
The new options are refinements of the available tools but they will help you as a creator with more and specific information on your YouTube channel performance.
From this information, you can align and develop a strategy that will help you gain more from your YouTube videos.
As a YouTuber in Kenya, you can analyze your channel’s numbers and depending on what you want to achieve in terms of revenues, subscribers and viewers, you can map out a better strategy to improve your performance.
Also Read: Twitter launches ‘Twitter Blue’, a paid subscription to access add-on features
Twitter launches ‘Twitter Blue’, a paid subscription to access add-on features
Twitter has officially launched its new ‘Twitter Blue’ subscription service which will enable its users to pay a monthly fee to gain access to additional features and tools.
“We’ve heard from the people that use Twitter a lot, and we mean a lot, that we don’t always build power features that meet their needs. We took this feedback to heart, and are developing and iterating upon a solution that will give the people who use Twitter the most what they are looking for: access to exclusive features and perks that will take their experience on Twitter to the next level.” Twitter said.
Twitter is offering tools such as:
Bookmark folders: Twitter users will be able to categorize their saved tweets into topic folders. This means that you can have folders for different products or different content etc. The feature will come in handy for ecommerce listings in tweets, which twitter is currently developing.
Colour theme: Users will have the option of selecting a range of colors for their UX display. Currently you can access this option on desktop where by you can change background to either dim or light out, but on Twitter Blue it will provide the same within the Twitter app.
Undo tweets: Twitter blue will allows its subscribers to retract their sent tweets within up to 30 seconds of posting. This means that if your tweet has grammatical errors or mistakes you can undo the tweet. Twitter Blue subscribers will get access to a “customizable timer of up to 30 seconds” to click ‘Undo’ before the Tweet, reply, or thread gets posted to their timeline – so you can make it 10 seconds, 20 seconds, etc. This feature does not mean tweet editing but it’s much better than not being able to edit at all.
Reader mode: Reader mode will enable users to turn tweet threads into easy to read text and clutter free so that you can read all the content in a single stream.
App Icon- Twitter Blue subscribers will get access to the option of customizing app icons on their devices home screen.
Dedicated Support: The subscribers will get access to dedicated customer support from twitter.
According to Twitter, the add on features were developed from the feedback it got from its users and it plans to build more features for its subscribers overtime.
How much does Twitter Blue cost.
Twitter blue subscribers will pay a monthly price of $2.89.
Which countries can access Twitter Blue?
Twitter Blue is currently available in Canada and Australia.
Also, Twitter is keen to clarify:
“And for those wondering, no, a free Twitter is not going away, and never will. This subscription offering is simply meant to add enhanced and complementary features to the already existing Twitter experience for those who want it.”
There will be no changes to twitter just some additional tools for people who can pay. If at all you can sacrifice some few coins, you could have access to a few new features on twitter if you are a huge twitter user.
Although there has been a few critic of whether it’s a good move for twitter to have the paid features, we know that even if only 1% of twitter users sign up for the Twitter blue, the company will easily make around $7 million per month and around $21 million per quarter as direct revenue for the company.
If you are in Kenya unfortunately we can’t access the Twitter Blue, but as soon as it is rolled out worldwide we will let you know.
The question is, would you pay ksh.311.69 to access the additional features? Let us know.
