How to get started with Facebook ads
What you need to know before starting Facebook ads
Wondering on how to get started with Facebook ads? There is always planning and thorough thinking before doing something. This goes for Facebook ads as well; you do not just start doing Facebook ads blindly. If you do not have a plan, you are going to achieve little or nothing. We are going to look into details what you should consider before going into Facebook ads.
1.Establish your goals
What do you need to accomplish with your ad? When you know this, you will be able to set an advert that will meet your goals. Otherwise, you are going to throw your money into a drain.
Examples of goals
Do you want engagement on your page?
Do you want brand awareness?
Do you want people to go to your website?
Do you want people to sign up or buy products?
Do you want people to download an app?
Do you want more video views?
With this kind of goals, you can set a message that will lead people into doing what you want them to.
There are different campaigns objectives that Facebook offers;
- Brand awareness
- Reach
- Traffic
- Engagement
- App installation
- Messages
- Catalogue sales
- Lead generation
- Conversions
- Store visits among others
2. Know your audience
After you know your Facebook ad goals, you need to know who your target audience for the ads is. With your target audience, it will depend on various things
- Gender
- Age
- Location
Is your target audience male, female or both? If you are selling women’s dresses, it is a definite fact that your target will be women.
What is the age group of your advert? Who are the people who are likely to consume your product or service? Are they between 18 years to 35 years? When you know this then you will not be running your advert blindly.
What is the location of your target audience? Where is your target audience most likely to be found? Is it Nairobi or Mombasa? Do not just target Kenya if you are not targeting your ad to every person in Kenya.
This is usually the most important part of making an ad and it is where most people go wrong. If you cannot do it properly then hire an expert to help with it. Most of the advertising agencies will do market research to get your customer’s persona. With this, you will not be targeting blindly. There is no point in using lots of money to get fewer result
3. Know our budget
How much are you willing to spend on Facebook adverts? With a small or big budget, you can advertise on Facebook. With Facebook, you can spend as low as 1$ a day. When you spend a dollar per day your results will be limited. We usually advise our clients to spend at least 10$ in a day to get as many results as possible.
You can try and create as many ads as possible using a different amount of money to see which will work out for you. When you get a winning ad, then you can know how to be placing your Facebook ads.
Website design in Kenya
Website design in Kenya is crucial for any business that that wants to succeed. Websites generate business and create customer prospects whether your business is small or large. Everyone is on the internet and when they search for your business they will be directed to your website. Therefore, if you do not have a website then people will not be directed to your website hence you will lose potential customers. Without a website, people might think your business does not exist or you are not legit.
With websites, you can display your goods or services, people can get your contacts, people can purchase your goods directly from your website without coming to your shop and you do not have to set up a physical shop. East Africa Digital Marketers will provide you with website design services in Kenya at a cost-effective price with guaranteed results. We use the latest technologies like WordPress content management system, E-commerce website design and mobile responsive website and landing page. We make sure that we deliver your desired website in time.
We ensure that we create a website that can serve your business purpose and one that you can easily access and take full control.
We are the best web design company in Kenya offering you quality services that will serve your business needs.
Contact us for web design services in Kenya and the East Africa region. We have over 10 years of experience in web design in Kenya and digital marketing in Kenya, therefore, we can guarantee you professional and quality services.
Website design cost in Kenya?
We have been getting queries on how much website design cost in Kenya. We have answered this in our article HERE
Facebook Marketing in Kenya
Facebook marketing in Kenya is the most common form of digital marketing following the high number of users Facebook has. Facebook is the leading social media platform in Kenya with 80% users, this is according to the January 2019 digital reports from Hootsuite and We Are Social. The report showed that Facebook adverts in Kenya reach 7.90 million people. This shows that carrying out Facebook marketing in Kenya can help you reach so many people at the same time.
How to grow your business on Facebook
Growing your business on Facebook can be challenging if you do not have the necessary knowledge. We will guide you on how to get your small Facebook business page noticed.
Below are some tips that will help you grow your business on Facebook.
Build a custom welcome page
The first step of accomplishing digital marketing on Facebook is to create a Facebook business page.
You need to customize your page so that it effectively represents your brand or company. You can do this by putting an attractive profile picture, a call to action button, about section, contact, engaging timeline and links to your website or blogs.
Use photos and videos
Upload photos and videos of your products. People always want to see visuals of what they are buying, you cannot sell to people without them seeing how the product looks like. Videos can help people understand how to use certain products or to display a product.
Relevant content and consistent posting
If your Facebook page is dealing with fashion let it be just fashion. Ensure that you post consistently on your page. Digital marketing always requires you to keep your page engaged. You can do this by ensuring interactions through replying to people’s enquiries and asking them relevant questions. Facebook advertising in Kenya requires you to show people that you are available and active.
Advertise on Facebook
Facebook allows you to advertise using Facebook ads and sponsored stories. This will help you target the people that are likely to buy your product this could be according to gender, age or location. Doing this will get your page out there.
Monitor your page
Facebook just like Instagram allows you to see engagements on your post, your post reach, your page review among others through insights. As you monitor you are able to analyze if your page is doing well or not. It will also help you know what kind of posts are attracting more people and which ones are not. This is going to help you achieve your Facebook advertising goals
Join Facebook groups
Join Facebook pages that are relevant to your industry and participate in them. If you are in the fashion industry, join fashion groups and be active on them, the more you participate the more people recognize you and they will start looking for your page to see what you do or sell. You can also promote your content there.
Start your own Facebook group
Start your own Facebook group if you find that there is none that suits your kind of business. Add members from your Facebook friends and ask them to recommend their friends. In the group create discussions, post articles and make the page lively. People will recognize you as the leader of that group and you can be advertising your business there from time to time so that people do not feel like it is an advertising group.
Reward your followers
People always want to feel appreciated therefore; you can be giving offers to your customers, discounts on items or gifts.
Facebook advertising in Kenya is important for your business if you want to reach more people. Facebook has the highest number of users in Kenya so utilize it to advertise your products or services.
Digital Marketing Training in Kenya
Digital marketing training in Kenya is important for a person who wants to become a pro in the social media marketing industry. 43.33 million Kenyans are using the internet, therefore, every business is going online to advertise themselves. This is an opportunity to place yourself in the job industry as an expert in digital marketing. There are many digital marketing jobs in Kenya following the massive internet usage in Kenya.
Why digital media training?
There is plenty of knowledge on the internet on how to carry out social media marketing. But without someone guiding you, you will not know where to start. You always need to learn and practice before you become an expert. Social media is always changing with updates. You might decide to study online and read an article from two years ago which contains information that already changed. With digital training institutes in Kenya, you can be able to learn what is changing in the digital world. With training, you can learn how to checking for updates and much more. It is easier to learn from someone than to learn by yourself something that is new to you.
What digital marketing training entails
Digital marketing institutes, colleges and universities in Kenya offering the training will include the following digital marketing units in their courses.
- Social media marketing training
- Content marketing & blogging
- Google analytics & data training
- Digital marketing strategy
- Display & video advertising
- Email marketing training
- Search engine optimization (SEO)
This training will help you be eligible for digital marketing jobs in Kenya, which is your key objective.
Institutes offering digital marketing training in Kenya
Ora Digital Marketing Training
This are some of the institutes that offer digital training in Kenya, you can look up for more online and choose the one that you find fit for you.
In digital marketing, you are not limited by grades; you just need to sign up for classes from any institution that offers digital marketing training in Kenya. Marketing experts, business professionals’ or communication professionals’ can take this course.
Social media marketing charges in Kenya
Social media marketing charges in Kenya? Most people always ask this question before thinking about the kind of social media marketing service they need. Social media marketing charges in Kenya will depend on the kind of digital marketing goal you want to achieve.
Let us start with getting to know the top five most used social media platforms in Kenya. According to Hootsuite and We Are Social January 2019 digital report, Kenya has 43.33 million internet users (84%) out of the total population of 51.58 million. 16% are active on social media, which translates to 8.20 million active internet users in Kenya. In social media marketing platforms, Facebook leads with an impressive active number of users, which is 80%, followed by YouTube at 61%, Instagram at 48%, Twitter at 33% and linked in at 16%. This are the five most used social media platforms in Kenya that you can use for your advertising.
why social media marketing?
With the high number of internet users in Kenya, most companies have moved from traditional advertising media to digital advertising. Companies can save on their advertising expenditure due to a reduced budget in the digital area compared to other modes of advertising.
With this report from Hootsuite and We Are Social, you can identify the social media platforms that you can use for your advertising. It also shows why social media is a powerful advertising tool for your business. Therefore, with social media, you have millions of people who can buy your product or services, give you recommendation and help you create awareness of your brand.
When looking at the pricing of social media marketing in Kenya, we said that it depends on the kind of service you are looking for. This social media marketing service could be creating brand awareness, driving traffic to the website, driving sales of products, newsletter subscriptions, downloads and promotions.
Creating brand awareness
It is the first step for social media marketing. A consumer cannot purchase an item unless he or she is familiar with the product or service.
Creating brand awareness means that people can remember your product when they are making a purchasing decision. It also means that people can recognize the distinguishing features of your brand when they are making a purchasing decision.
Driving traffic
This is when you want people to visit your website either to view your services, buy products or to make enquires. When people visit your website, you are able to get important information like what they looked for in your website, the page they reached before exiting, how many people landed on your website and did not proceed from there. You can learn more about how to track your website activities
Driving sales
It applies to both existing brand and new brands. Your digital goal could be to get people to buy your products, which is what most people want. For this to happen, you need to use the right call to action to drive sales.
Newsletter subscriptions
The overall objective of the newsletters is to convert readers to customers. A newsletter subscription will provide content that can be accessed for free or a paid subscription. Most financial and health websites offer the paid newsletter subscription.
Generating downloads
Sometimes a company wants people to download their app or information. They will need to use a call to action message that will trigger people to download.
Promotion
When you want your advert or information to reach many people. In social media marketing, you can be able to target according to age, gender and location among others, therefore your advert is going to reach people.
Therefore there are no set charges for social media marketing it all depends on the services that your brand needs
In digital marketing, you do not expect to get results within the first month, it is a process. It requires patience and at the end of the process, you will get your desired results.
We offer social media marketing services in Kenya. Being in the business for long, we can provide you with substantial knowledge that will help you succeed in digital marketing.
Metrics that a successful website needs to track
To truly know how successful your website is you need to dive into data and analytics, which are the basic metrics foundation.
So what metrics should you be checking on your website?
Number of visitors and their source
When marketing your ultimate goal is to bring traffic to your website since it is your home base. Therefore, you need to monitor your website regularly to check which campaigns are working and which ones are not. This is indicated with an increase or a decrease in traffic. When you see an increase of visitors on your website, you will want to know their source. It could be from social media platforms, referrals, direct visitors or google search. This will help you know where to focus your marketing on and where not to market.
New visitors’ vs returning visitors
This metric will help you know how valuable your website content is. If the number of returning visitors is high, it means that they found your content useful, therefore, you can continue to create such content.
If you are looking to drive traffic that is more organic to your website, new visitors are of importance to you.
Bounce rates
This is the percentage of your website visitors, who only view one page before leaving your site. This could be caused by:
- the site took too long to load
- there was an error page
- they did not immediately find the content they were looking for
- they were not compelled to go further from the page they landed on
Therefore, when conducting a marketing campaign always leave a link that will lead them relevant to the page you want them on.
Average sessions duration
Sessions refer to the number of visitors to your website. The average session duration shows how long visitors spend on your website. This will help you know if they found your content valuable and worth viewing at length.
Page views
This shows the total number of pages viewed. This metrics will help you know the most visited pages. You will be able to know if the whole website is useful or specific pages, therefore, you can know how to bring more viewership to the other pages on your website.
Exit rate
When you are running a marketing campaign and your main goal is to drive people to your website through the ‘learn more’, the exit rate shows you where exactly the visitor left after landing on your website.
Conversion rate
Conversion rate is the percentage of visitors who complete your desired campaign objective. This could be sales, subscribing or downloading your app. This indicates how successful your campaign is depending on the numbers.
How to set SMART Social Media Goals
Having Smart social media goals simply means you know what you want to achieve with social media and not just jumping into any social media networks without thinking of what you want to achieve there.
There are different types of business goals that you can use for social media marketing, for example, you might want to drive more traffic to your website, increase brand awareness, generate leads and sales or run an awareness campaign. We will help you in setting smart social media goals so that you can succeed in social media marketing.
What makes a Goal SMART?
For you to actualize your goals they need to be Specific, Measurable, Attainable, Realistic and Time-specific this make SMART goals.
Specific
Give a clear description of what you want to achieve. For example, you decide that your goal is to get more Instagram followers. Specific goals are more achievable than vague goals.
Measurable
Create a target that will indicate your success. You can set that you want to get 10,000 Instagram followers.
Attainable
Can you be able to achieve your goal? From the number of followers you currently have can you be able to get to 10,000 Instagram followers.
Realistic
Your goal should be aligned closely to your business objectives such as your vision and mission. Your goals must be achievable.
Time-specific
Set a time frame by which you should have achieved your goals. You can set that you should get 10,000 Instagram followers in three months.
After doing this now put the necessary time and effort needed to achieve the goal. As you progress be checking the progress to know if you are on the right track or not.
How to get social media success in Kenya
Set your social media goals
Working without goals is working blindly. Goals will help you know what needs to be done at a given time, how to plan and how to achieve them. Your goals should be specific, measurable, appealing, realistic and timed (SMART) this will ensure you get social media success in Kenya.
Identify your audience
Your message can only be effective if it is designed to a specific customer. You can do this by creating a detailed customer avatar of your target audience by identifying their age, gender, average income, their place of residence and other facts that are important to your business.
The more you define your target audience, the more people you will be able to connect with hence the chances of making sales. In order to get social media success in Kenya, it is important that you define who you want to target your campaign.
Know what social media platforms suites you
Not every social media platform is best for your business. It will depend on where your target audience can be found. If you want to sell directly to the consumer, Facebook is the best platform to use. If you want to reach a younger audience, they can be found on Instagram and snap chat. When you want to target companies and businesses LinkedIn is your to go platform. Knowing this will help you save time and money and reach your desired audience.
Post relevant content and ensure consistency
Give people what they signed for. If your business sells products to make sure, they get the products and nothing less. Your content should be consistent on all your social media platforms. To ensure consistency, you can set a specific time on which you will be posting your content. You can also be scheduling your content for days you will not be available to post.
Engage your audience
Ensure there is engagement in your social media platforms by responding to your customer’s questions, concerns and recommendations. If there are any risen issues on your products respond fast to prevent misrepresentation of your company. Add links to your website so that people can purchase or learn more about your business.
Measure your results
Measure your social media activities and see what is working, what is not and how to improve on it. This should be in line with the goals you had set. If your social media goals were to create awareness, drive traffic or get engagement then get tools that will help you know what you have achieved.
How to find New and Potential Online Customers for your Business
Finding new and potential online customers for your business can sometimes be a hard task when you are a new business or an existing business and you want to attract new customers.
Register your business on Google my business
Put your website URL, contact information and directories for your business so that when people search for your kind of business they can find you and all your contact information online.
Come up with a customer acquisition plan
Know who your ideal customer for your product and services is. Learn their purchasing behavior and social media channels they use. With this information, you can construct a call to action advert that will capture their attention and use social media platforms that they use to advertise. This will enable you to reach the customers that you desire.
Use special offers to attract customer
Most people in Kenya are always attracted to offers on products and services. Either you can give a discount to a first time customer for the price of the product or on the delivery fee. This will attract more people to purchase your product or service.
Search engine optimization (SEO)
Optimize your website and your content so that when people search for anything related to your business you can rank high in the search result. This will help you to be discoverable to people searching for products and services related to yours.
Follow up after meetings.
When you meet up with a prospect customer, always contact them back reminding them of the services that you offer and ask them if they are still interested. You can ask them to recommend your business to other people.
Use pay-per-click (PPC)
You can target your ads to reach people who are similar to your most likely prospects and are in the geographic region that you serve. For example young adults between the age of 18 and 26 who live in Nairobi.
Instagram marketing in Kenya
Instagram is growing fast with over 3M users in Kenya with youths being the majority users. It is fast catching up with Facebook which has the highest number of users in Kenya.
Knowing how to conduct Instagram marketing in Kenya is important for any business. Below are some of the important ways you can market your business on Instagram.
How to successfully conduct Instagram marketing
Identify your audience
You must always know the audience for your products and services. This will include monitoring what your target audience is following and creating strategies that match them so as to capture their attention. Creates posts that can generate a conversation with your audience to get their opinion of your brand. You can also use social media tools that will tell you what your consumers are saying about your brand.
Clearly defined Bio
Your bio is about giving a clear picture of your business with one image and 150 characters describing the brand. It is not just your name, website URL and username that present your brand.
Let your bio be clear, brief and captivating to draw the audience attention. Use a call to action to make people click on your link. Choose a captivating image that will draw peoples attention to want to know more about your brand
Fixed Theme
Use a clearly defined theme on your profile that will give your page a consistent look so that when your audience see your images they know it is you. You can do this by using similar colours in your images or a specific subject matter. For example, Safaricom’s theme is green . whenever you see an image made by Safaricom you can never fail to know it is them. This branding will help you get more attention when you make a marketing campaign because people can easily identify you.
Achievable Goals
A good marketing strategy must always have defined goals which are achievable and can be monitored during a campaign. This will always help you to plan ahead and measure your success.
Analytics
The best way to measure your goals is through analytics. There are a couple of analytic tools that you can use to see the progress of your campaign. Instagram has an inbuild analytic tool called Instagram insight, with this you can be able to see the engagement on your post, the number of likes, comments and follower rates among others. With this, you can know how each post is performing and the changes you can make.
Consistent Posting
Consistency is key for Instagram marketing. Ensure you be consistent with posting information on your page so as to keep your followers engaged. You can schedule newsfeed in advance so that you don’t miss any posting to ensure consistency. If you don’t have enough content to post, do not just post anything or you will be compromising your brand.
Use strong Hashtags
Hashtags make your posts searchable. For you to stay on top, you need to use a combination of branded hashtags and trending hashtags. Always start with the trending hashtags in your industry this is because most people will be searching for that. This will help you attract more people to your page.
Share posts that are related to the trending hashtags so as to attract more people. Most of the businesses promote their Instagram marketing in Kenya using the trending hashtags to attract more people on their Instagram page.
