Instagram marketing in Kenya

Instagram is growing fast with over 3M users in Kenya with youths being the majority users. It is fast catching up with Facebook which has the highest number of users in Kenya.

Knowing how to conduct Instagram marketing in Kenya is important for any business. Below are some of the important ways you can market your business on Instagram.

How to successfully conduct Instagram marketing

Identify your audience

You must always know the audience for your products and services.  This will include monitoring what your target audience is following and creating strategies that match them so as to capture their attention. Creates posts that can generate a conversation with your audience to get their opinion of your brand. You can also use social media tools that will tell you what your consumers are saying about your brand.

Clearly defined Bio

Your bio is about giving a clear picture of your business with one image and 150 characters describing the brand. It is not just your name, website URL and username that present your brand.

Let your bio be clear, brief and captivating to draw the audience attention. Use a call to action to make people click on your link. Choose a captivating image that will draw peoples attention to want to know more about your brand

Fixed Theme

Use a clearly defined theme on your profile that will give your page a consistent look so that when your audience see your images they know it is you. You can do this by using similar colours in your images or a specific subject matter. For example, Safaricom’s theme is green . whenever you see an image made by Safaricom you can never fail to know it is them. This branding will help you get more attention when you make a marketing campaign because people can easily identify you.

Achievable Goals

A good marketing strategy must always have defined goals which are achievable and can be monitored during a campaign. This will always help you to plan ahead and measure your success.


The best way to measure your goals is through analytics. There are a couple of analytic tools that you can use to see the progress of your campaign. Instagram has an inbuild analytic tool called Instagram insight, with this you can be able to see the engagement on your post,  the number of likes, comments and follower rates among others. With this, you can know how each post is performing and the changes you can make.

 Consistent Posting

Consistency is key for Instagram marketing. Ensure you be consistent with posting information on your page so as to keep your followers engaged. You can schedule newsfeed in advance so that you don’t miss any posting to ensure consistency. If you don’t have enough content to post, do not just post anything or you will be compromising your brand.

Use strong Hashtags

Hashtags make your posts searchable. For you to stay on top, you need to use a combination of branded hashtags and trending hashtags.  Always start with the trending hashtags in your industry this is because most people will be searching for that. This will help you attract more people to your page.

 Share posts that are related to the trending hashtags so as to attract more people. Most of the businesses promote their Instagram marketing in Kenya using the trending hashtags to attract more people on their Instagram page.

How to Get Your Instagram Stories Featured on the Explore Tab

Instagram right now has more than one billion monthly active users therefore, if you want to get a higher level of visibility, you should be thinking on how to get your Instagram stories on the Explore tab.

Instagram is fast growing in Kenya as a preferred social media platform and has around 3M users. It’s fast catching up with Facebook which has the highest number of social media users.

How the Instagram Explore Tab Works

Instagram Explore page works by using the Instagram algorithm to learn about your behavior on the app, particularly what you like and engage with the most.

When you click on your Explore Page and click on another person’s explore page, you will notice that the results are completely different because the explore page is tailored to meet your activity.

Instagram Explore page recommends tons of suggestions of similar content that you might like, but you don’t already follow. This is why getting on this page is important.

Time Your Posts

In Instagram the best performing posts are the ones getting instant viral reaction. This therefore requires you to know the best time to post.

Research shows that the best time to post content on Instagram is at 5 pm since people are getting off from work. When you get a higher engagement level Instagram will recognize it as of importance and put you on the Explore tab.

Use Instagram Analytics

To know if you’re on the Explore Page, head to your Instagram feed and tap the View Insights button underneath your post. From here, you can swipe up to gain more metrics around your post performance.

The Explore page is compiled based on the user activity, so you should be regularly analyzing your Instagram Analytics to figure out whether you’re hitting the necessary niche for you to be featured.

Make Your Brand Aesthetic Consistent

Make your brand consistent whenever you’re posting on Instagram, this includes the style, colour and tone to increase your Instagram success.

Use Video Content to Stand Out

In the Explore tab, the video plays automatically when you scroll over. The chances of a user stopping to view your video is more likely than a static post.

 Through people interacting to your video, you’re likely to gain more viewership hence appearing on the Explore tab.

You can create videos from:

  • Adding motion to your still images
  • Adding an animated element to a still image
  • Adding a moving background to a still image
  • Shoot boomerangs or Create GIF Loop Photos from Still Images

Instagram is fast growing in Kenya, and is one of the the most popular social media platforms among the youth.

To find out how to grow our business using Instagram, click here.