10 reasons why you need an E-commerce website

E-commerce is any commercial transaction that involves the transfer of information across the internet.

The good news is that worldwide online sales are expected to grow to $4 trillion by 2020.  Many businesses are shifting to E-commerce, the question is what is motivating them and what are the supposed benefits that are attracting many businesses to create e-commerce websites?

Currently, we have so many e-commerce websites in Kenya with many companies and individuals going the e-commerce way.

Check out some of the advantages of having an e-commerce website

1. Low Financial cost

One of the major benefits of an e-commerce website is that it has a low startup cost. You don’t have to a physical store, employees, you will save on rent among other expenses. You can have a chatbot to help you with your customer service, that way you cannot have so much work on your hands.

2. A Larger Market

With E-commerce you are not limited to a specific area or country, you can sell your products to as many people as you can. This will help you grow faster and boost your business.

The proliferation of mobile devices gives people the power to purchase on the go — right in the palm of their hand. There’s never been a time when the impulse to buy has been easier to indulge.

3. Shoppers Start Online

87% of shoppers start product searches on the digital platforms, they can either search on Google, Facebook, Instagram among other channels. Thus the only way to ensure that potential customers find your product is to have an online presence.

4. Always Open

With e-commerce you are not limited to time, your business is on 24/7. People can shop at any time and in case they need assistance a Chabot can help in answering their queries.

An e-commerce store allows you to attract those who may have odd work schedules or who don’t have time to shop in-person or generally any person.

All you need is to customize your ordering systems for your customers to receive a confirmation message when they place an order to give them peace of mind.

5. More Opportunities To “Sell”

With a physical shop, you can only provide a limited amount of information on a product. But with an e-commerce website you have a wide range of options to help you sell your products such as showing demo videos of products, you can also include reviews and customer testimonials to help you increase conversion.

Reviews and testimonials are a great source of building a strong customer base with trust. They simply increase the confidence in doing business with you and builds trust with your current and potential customers.

6. Ecommerce allows for a customized user experience

Customer’s data about their previous purchases, wish list and online activity can be a gold mine to your business such that you can deliver a personalized experience.

10 reasons why you need an E-commerce website
Wishlist

You can use products according to a shopper’s interest or their wishlist which will trigger them into action because it is things that they are interested in.

 

You can also show related products to what they are looking for, which might even make them buy other products.

7. Retargeting and remarketing

Retargeting uses cookies from previous visits to display ads. Even if someone comes to your website and they do not buy, retargeting is a marketing tactic that can help get your brand in front of potential customers.

For instance, you visit Jumia and look for a fridge, you don’t buy it and leave the website when you visit another website, you will see a Jumia ad with different types of fridge and other electronics, this is called retargeting. It can act as a reminder to your potential customers and trigger purchases.

Remarketing uses a person’s information on past purchases and site interactions to send emails about sales and promotions for related products.

8. Easier to Encourage Impulse Buy

Another e-commerce benefit is that you can capitalize on is impulse buying. If you have attractive products with eye-catching photos and vibrant colour or human emotion, you can encourage impulse buying.  People can easily end up buying products that they didn’t need simply because it was eye-catching.

9. Gain Access to Customer Data Easily

One of the best e-commerce advantages is that you can easily gain access to data for analysis on your customer.

With e-commerce, you can get a customer’s name, phone number or email address meaning you have three different ways of communicating and building a relationship with them.

10. Grow Your Business Organically with Content

You can grow your organic traffic and sales with e-commerce blogging to drive more traffic to your website without having to spend more money. You can make videos and writing content( blogging) to get organic traffic then you can monetize those customers with retargeting ads.

E-commerce websites in Kenya are really growing with putting starting to trust online products, therefore do not shy away from it, it could really help your business grow and what more, you don’t need to pay rent and other expenses that you would have if you had a physical shop. E-commerce in Kenya is set to grow exponentially this year.

How to Convert Website Visitors to Paying Customers

First things first, why are your website visitors not converting into buyers?

The key primary goal of your website is to generate sales for your business and if it doesn’t, then you need to figure out why.

Below are the top 5 main reasons why your website is not converting visitors into paying customers:

  1. They can’t find what they need. Nearly 80% of website visitors leave your website because they cannot find what they are looking for.
  2. They can’t contact you. If your website readers can’t find an easy way of contacting you, then they will go elsewhere. Add a live chat on your website to make sure you respond to your website visitors queries in real-time.
  3. They can’t get answers. If your content on the website does not answer their questions and there’s no faster way of asking you the question, then they will definitely leave your website.
  4. They don’t trust you. Trust is key for people to convert. If people do not have enough confidence in your products then they won’t buy it. Add customer reviews and testimonials on your website.
  5. They can’t test it. People always have the fear of spending money on something that they have never tried before. Therefore, offer free trials for people to know exactly what they are buying.

 How to Convert Website Visitors to Paying Customers

Make your website fast

A recent survey revealed that 46% of visitors expected a web page to load in two seconds or less. A mere three seconds delay can result in a 15% reduction in conversions.

This is the first thing you should check on your website. Slow loading speed will definitely and immediately make people leave your website. No one wants to wait for a website to load for more than a few seconds.

Find tools that can help you improve your websites speed and install them on your website. Most of the web design companies in Kenya can help you.

Working on your websites speed helps you with google rankings, increases your page views, improves user experience and increases your conversions.

Use First Time Offers to Convert New Customers.

Competition is fierce in today’s online world with consumers having too much choice, therefore give offers that will make the website visitor leap from the considering stage to actually making an action or buy. This offer might be a free sample, a one-off purchase of your product with a heavy discount or a month’s free subscription. This becomes easier to sell to the person a second time, a third time and even a fourth time. if you find that your offers are not converting, consult with digital marketing companies in Kenya who can help you come up with better offers

 Have a Strong Call to Action

How to Convert Website Visitors to Paying CustomersWhat do you want your website visitor to do when they come to your website? Make it clear for them, if you want them to download a document then ask them to and show the button, if you want them to Buy then ask them and show the button. Remember to make it as simple as possible. The call to actions are like “call now,” “learn more,”, “Download Now” and many more.

Show Numbers

You have probably seen the “Join more than 1o million who use X service “

Why do they use that? To show social proof and also give people confidence that they can work with you. I mean if more than 10 million people have used your service or product then it is worth trying.

Use Testimonials

How to Convert Website Visitors to Paying CustomersMost people cannot buy a product before they read testimonials. They build trust and increase conversion rate. I mean before you buy anything online you must always see what other previous buyers have said about the product.

How do you get testimonials or reviews, ask your customers to give their reviews or testimonials? How do you ask for reviews exactly? Ask them what benefits they received from the product, how they found doing business with you and what convinced them to buy the product. Most of the web design companies in Kenya can help you add this at the initial stage of building your website.

Use landing page

A Landing page is very crucial in lead generation. A landing page is any web page that a visitor can arrive at, it has a form and exists to only capture visitor’s information through the form.

Create an appealing form with a catchy headline that will lead people to sign up and giving you their details. To get your customers to take action you will need to add value to them by giving them solutions to their pain points.

You need to understand that it is difficult for your customers to give you their details without you giving something of value in return. Therefore let your headline capture their attention. Your lead magnet should be Valuable, useful and easy for your customers to read.

 Add a Live Chat to Your Site

How to Convert Website Visitors to Paying CustomersA live chat allows the visitor to ask questions and get answers in real-time. This makes it easy for you to guide and answer your customer’s questions making it easier for them to convert. With the competitive market in web design in Kenya, you might find some varying charges for the live chatbot while others even offer it for free in their web design packages.

Use remarketing

Remarketing helps you connect with your visitors or leads from your website that may not have made an immediate purchase or inquiry.

With remarketing, you can create targeted ads to get in front of these people so that they can take action. It also acts as a way of reminding them and eventually they will convert.

Use high-converting elements

These elements are things that can help you convert your website visitors into customers. This can be through the use of Logos of companies that have trusted you, testimonials, social shares, case studies and guarantee seals.

Conclusion

I hope this information will give you a lift on converting your website visitors to customers. There are more ways of improving the information that I have given you, but it is enough as a starting point.

Web design companies in Kenya, as well as the general web design in Kenya, has revolutionalised and most of them can help you install some tools that can help you in your marketing.

Also, some digital marketing companies in Kenya can help you and advise you on the best tools that you can use for you to succeed in digital marketing.

Web Design Company in Kenya

East Africa Digital Marketers is the best web design company in Kenya using the latest web design and development services your business needs. We also provide the best digital marketing services in Kenya. With over 10 years of experience and a creative team that works to deliver excellence, we are unmatched.

We deliver our website projects in a timely manner and on cost-effective budgets using the latest technologies i.e. WordPress Content Management System, e-Commerce Website Design, the best UI and Mobile Responsive websites and landing pages. we are a web design company in Kenya that will not disappoint you, our services are unmatched and we make sure you get the kind of website you desire.

We ensure that your website serves your business needs and is up to standard. Considering that most people are on the internet and they search for your kind of services, we do Search Engine Optimization (SEO) for your website so that you can rank high on the search engines.  SEO will ensure that your website is ranking high such that when someone searches for a keyword related to what you do, your website appears. This will go a long way in ensuring your business grows and people can find you on the internet with ease.

Being in the business for long, we know the kind of website your business needs and we will advise you accordingly to ensure that your website serves your desired needs.

Contact us today for a free consultation.

Website design in Kenya

Website design in Kenya is crucial for any business that that wants to succeed.  Websites generate business and create customer prospects whether your business is small or large. Everyone is on the internet and when they search for your business they will be directed to your website. Therefore, if you do not have a website then people will not be directed to your website hence you will lose potential customers. Without a website, people might think your business does not exist or you are not legit.

With websites, you can display your goods or services, people can get your contacts, people can purchase your goods directly from your website without coming to your shop and you do not have to set up a physical shop. East Africa Digital Marketers will provide you with website design services in Kenya at a cost-effective price with guaranteed results. We use the latest technologies like WordPress content management system, E-commerce website design and mobile responsive website and landing page. We make sure that we deliver your desired website in time.

We ensure that we create a website that can serve your business purpose and one that you can easily access and take full control.

We are the best web design company in Kenya offering you quality services that will serve your business needs.

Contact us for web design services in Kenya and the East Africa region. We have over 10 years of experience in web design in Kenya and digital marketing in Kenya, therefore, we can guarantee you professional and quality services.

Website design cost in Kenya?

We have been getting queries on how much website design cost in Kenya. We have answered this in our article HERE

Website design cost in Kenya

Website design cost in Kenya depends on a number of things.

The factors that will determine your website cost will depend on if you want a simple website, portfolio, e-commerce, trade associations website and more.

A simple website does not require a lot of content or features. This website might have 3-10 pages. This kind of website is mostly for a small business that wants to promote itself and its services like a restaurant. For this kind of a website, you will not be charged a high amount.

For e-commerce or other technical websites, it will depend on the number of things that you will want to do on your website. This will include special features like a shopping cart, booking pages, podcasts integrations, video integrations, interactive features, among others.

Pages

For website design cost in Kenya, it will also depend on the number of pages you will want for your website. More pages will require more time and more time will require more money. You can cut costs by reducing the number of pages and having the most relevant pages on your website.

Programming

This is the functionality of your website. Programming requires more technical experience which requires an expert. Programming will consist of creating a functional content management system (CMS)  this allows you to have full control of your website. Programming will also involve the pages needed. 

Contact forms allow you to collect email addresses of people who contact you through your website. Featured content will involve your blog posts, products or your client testimonials among others. This is important for your website, it takes time and therefore you will be charged for their development.

Therefore, website design cost in Kenya will depend on what you want on your website. We cannot give an estimated figure for website design services in Kenya because different customers will want different services.

We provide website design services in Kenya at a cost-effective budget. We have over 10 years of experience, therefore, we can best advise you and design a website that fits your needs.

Give us a call and tell us how you want your website to look like and what features you want. With this, we can give you the price according to your needs.

Metrics that a successful website needs to track

To truly know how successful your website is you need to dive into data and analytics, which are the basic metrics foundation.

So what metrics should you be checking on your website?

Number of visitors and their source

When marketing your ultimate goal is to bring traffic to your website since it is your home base. Therefore, you need to monitor your website regularly to check which campaigns are working and which ones are not. This is indicated with an increase or a decrease in traffic. When you see an increase of visitors on your website, you will want to know their source. It could be from social media platforms, referrals, direct visitors or google search. This will help you know where to focus your marketing on and where not to market.

New visitors’ vs returning visitors

This metric will help you know how valuable your website content is. If the number of returning visitors is high, it means that they found your content useful, therefore, you can continue to create such content.

metrics that determine your website success

If you are looking to drive traffic that is more organic to your website, new visitors are of importance to you.

Bounce rates

This is the percentage of your website visitors, who only view one page before leaving your site.  This could be caused by:

  • the site took too long to load
  • there was an error page
  • they did not immediately find the content they were looking for
  • they were not compelled to go further from the page they landed on

Therefore, when conducting a marketing campaign always leave a link that will lead them relevant to the page you want them on.

Average sessions duration

Sessions refer to the number of visitors to your website. The average session duration shows how long visitors spend on your website. This will help you know if they found your content valuable and worth viewing at length.

Page views

This shows the total number of pages viewed. This metrics will help you know the most visited pages. You will be able to know if the whole website is useful or specific pages, therefore, you can know how to bring more viewership to the other pages on your website.

metrics that determine your website success

Exit rate

When you are running a marketing campaign and your main goal is to drive people to your website through the ‘learn more’, the exit rate shows you where exactly the visitor left after landing on your website.

Conversion rate

Conversion rate is the percentage of visitors who complete your desired campaign objective. This could be sales, subscribing or downloading your app. This indicates how successful your campaign is depending on the numbers.

Web Design in Kenya

Web design in Kenya is increasing with most small and big businesses realizing the importance of having an online presence for their products and services. Website design cost in Kenya varies depending on the type of website you need for your business. Below are some of the importance of having a website for your business.

Makes Your Business Accessible at All Times

A website never closes, it is available 24 hours to you and your customers. People can access your service and buy goods from your website any day anytime. Having an online presence is important as most people are now accessing the internet on their mobile phones which can be done anytime. Most people are now shopping online hence the importance of having a website.

Showcase Your Work

A website gives you an avenue that you can showcase samples of what you do. If you sell cars you can showcase the different models of cars, brands available, interior designs, colours, and prices. This will make your work visual to clients thus they will be encouraged to do business with you.

web design in Kenya

In your website, you can include testimonials of your customers and the companies you have worked with on your Home Page. This will give your customers confidence that they can work with you and you can be relied upon.

Builds Credibility

By being online your business will gain trustworthiness and professionalism. You need to make sure your website stays current and looks professional. Let the market know who you are outside the Home and About us pages by creating a blog page, where you can share your ideas and engage with your customers and encourage them to comment. Let your content be relevant to your customers. Install chatbots on your website to help in customer service.

Efficient Way to Promote Your Business

 There are a lot of methods of advertising for your business through the internet when you have a website. You can optimize your website through SEO to boost your ranking on google search results which will increase your sales. Online marketing is faster, inexpensive and more efficient than any other form of advertising. Web design in Kenya has led to many businesses boosting their sales through their online presence.

Keep Track of Your Business in Real Time

Having a website can help you keep track of your performance in real-time through the use of analytics. Analytics will give you valuable data on how your business has been performing over time. It will give you the number of visitors in your website, page impressions on how many times your site has been visited, the number of comments and likes in each blog post and the bounce rate which is the percentage of visitors who leave your page without exploring past the page they landed on.

Web Design in Kenya

A Time-Saver

Having a website for your business is a time saver for both you and your customer. You don’t need to have a physical shop where your clients can see the goods, you can just have a storage warehouse for your products. Your customers will not need to drive all the way to your physical location or to keep looking from shelf to shelf. They can just browse through your website and look for what they need.

We provide Web Design Services in Kenya at an Affordable price. CALL US TODAY FOR FREE CONSULTATION!!!

Why you need a Mobile Optimized Website

A mobile optimized website is key for your business considering that 91% of Kenyans access the internet from their mobile phones or their tablets more than from a desktop or laptop.

Below are reasons why you need a mobile friendly website.

1. Google and SEO Improvement

google SEO ranking

Having a mobile friendly site is quite important as you get better google ranking. Google cares a great deal about the proficiency of a business’ mobile site thus if your site is mobile friendly then your SEO will be high and your website can appear high on the google search results. The better user experience you provide to mobile users, the better ranking your website receives on Google.

 2. Enhanced user browsing experience for your visitors

Websites optimized for mobile, greatly enhance the user experience for your visitors making it easier for them to navigate your website, view images, read your content and share your content through the web.

mobile optimized website

 When a website doesn’t render for small screens like mobile phones, the images and text appear to be distorted when viewed on a mobile device.

3. Reduces duplicate content

Instead of having different sites for each device, a mobile friendly site allows you to focus on SEO effort on a single website to improve search ranking on google. Mobile optimized and responsive websites work well across various platforms such as desktop, laptops, smartphones, and tablets.

4. The mobile user market is continuously growing at a very fast pace. 

Kenya has 91% of Kenyans have access to a smartphone. Kenya has the highest share of internet usage from mobile phones as compared to desktops. Jumia Kenya, an online shop in Kenya, reported 70% of their traffic coming from mobile phones while 50% of payments done through the mobile also. This means that with a mobile optimized website, you will have the ability to reach a broader range of users that use mobile devices to search the web.

5. Faster loading speed

For you to rank high on the search results, loading speed to your site is an important factor. Mobile friendly sites load fast than the desktop ones mostly when accessed through a mobile device. This means that people can access your website faster hence getting more information on you. People end up not viewing your site if the loading speed is slow.

Ecommerce Websites in Kenya

In June 2017, something incredible happened. For a few hours Jeff Bezos, founder of Amazon, passed Bill Gates to become the wealthiest man in the world. Yes, the rise in stock prices that put him there did eventually drop him back to the second spot. However, for those few hours, we saw the power of ecommerce in the modern world.

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