While your team is consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. “When building a brand online, too many people rush to buy ads and acquire traffic to drive revenues by brute force,” says Tony Delmercado, co-founder and COO of Hawke Media. “Small efficiency improvements in conversion rates, email capture, and retargeting can pay huge dividends — tighten up the mouse trap first, then buy eyeballs. You’ll acquire and retain customers more cost-efficiently and keep money in your coffers for higher-risk marketing strategies.”
2. Audit and update your SEO more frequently.
You may know your product or service is great, but is it reaching all the people it could be? Search engine optimization can significantly help your brand reach the people who want what you’re offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year. That’s a good start of a great digital marketing plan
3. Prioritize blogging as a lead generation tool.
Speaking of SEO: Posting relevant and valuable content drives traffic to your website and social media pages, while also increasing your ranking in search engines. In fact, marketers who blog are 13 times more likely to experience positive return on investment, and companies that blog generate 67 percent more leads than those who don’t.
4. Expand and refine your email distribution efforts.
Email marketing is still one of the best ways to reach your audience, and the fact that it costs nearly nothing to execute makes it one of the best tools to add to your toolkit.
Email works better than other mobile forms of notifications (like text messages) because they don’t cost the consumer anything, can be accessed on devices other than phones, and have more space to deliver a message. Emails keep your audience engaged across platforms, which in turn helps keep your brand top of mind.
5. Host high-quality webinars and live events.
There are a variety of digital marketing resources you can use to engage with your audience, including webinars, podcasts, and online promotion of live events. To streamline the process of event promotion, try using a third party to make the process seamless. Event technology platforms like event bright help brands create and market an event, as well as promote ticket sales and manage their audience.
6. Don’t give social media short shrift.
Social media has become one of the biggest tools for marketing any brand. By first finding out what platforms your audience uses, you can then target your posts to the best times and dates to share. Engage with your audience on social media by starting conversations and responding to both praise and grievances. We provide social media marketing services in Kenya and would be pleased to help you out.
7. Make your marketing mobile.
Even if a desktop version of your marketing content looks great, be sure to check that it translates across devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely they are to purchase.
From mobile friendly websites, social content and digital assets, you can be able to reach a lot more people if you ensure all your content is mobile friendly. We aim to provide mobile friendly web design services in Kenya, and ensure that all content including photos and videos are mobile friendly.
For a comprehensive digital marketing plan or strategy for 2018, ensure you talk to an expert who cares enough to enlighten you on what works best and what doesn’t. If you already have a working digital marketing plan, run it by us we review it and could give you ideas that can help you get more from your online presence.
