Developing a Digital Strategy for your business is key because without a digital strategy your business is directionless. A digital strategy defines the clear online goals of a business in terms of building relationships with their existing customers or new ones. It allows you to reach your target audience more effectively. This is the first step towards digital success.

There are several reasons why your business needs a digital strategy in Kenya.

1. Sense of direction

A digital strategy will help you create achievable strategic goals for your business. This will help you set goals that should be achieved and set measurements that will get you there. Structuring a vision will ensure everyone in the organization is on the same page and working towards achieving the same goals and objectives.

2. Deeper Understanding of Your Target Audience

With a digital strategy, it will force you to think who your target audience will be. Understanding who your target audience is will allow you to know how to structure your message for your audience and where they can be found online.  It allows you to know which social media platforms can be used to reach a certain group of people so that you don’t have to waste money and time testing different channels and means.

3. Budgeting and  Return On Investment (ROI)

With a clear understanding of the focus point of your online marketing goals, you can preset solutions in advance for the foreseen future problems and plan ahead. A digital strategy will help you to understand how your digital budget will be distributed per channel and the returns you will receive. This will help you plan your budget thus making it easier to plan and manage.  A good strategy will help you know what is working for you and what is not.

Digital Strategy in Kenya

4. Setting up Objectives and analytics

A digital strategy helps you to know your marketing strategy and the steps you need to take to achieve them. A digital strategy will help a company to keep in line with the objectives it set and with time they can analyse the progress and see if they are moving in the right direction or not. Digital marketing provides a company with a variety of analytics tools that enables them to check the progress of their marketing.

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