Mastering Facebook marketing in 2020 is a must if you hope to see the success of your brand. Facebook monthly users are 2.4 billion people. This is a reason enough to make you start Facebook marketing Asap. Two-thirds of Facebook users say they visit a local business Facebook Page at least once a week.

Your potential customers are already looking for a business like yours, but how will they find you in the throng of other businesses?

Social media marketing in Kenya is a great way to start your outreach for more clients in 2020

Here are is the very first step of starting Facebook marketing in 2020.

Step-by-step guide on how to set up Facebook Page

It doesn’t cost you much time to set up a Facebook page. I want you to set it up like a pro to make sure you get enough returns and for you to be seen by potential customers.

  1. Create your Facebook Page

Facebook Marketing in 2020Head to Facebook.com/pages/create, or you on the top right part of your Facebook you will see Create then click on Page. You will need to be logged in to your personal account although your personal information will not appear on your business page.

 

Choose your page type, Facebook will give you two options. Business/brand or Community/public figure

After you choose the type of page you want, enter your business details.

 

      2. Add Brand Images 

Upload your profile and cover photos. You can use your company logo as your profile picture. Optimize your sizes for Facebook so that they can look their best. You can use tools like Canva which has templates for Facebook cover photos and posts among others.

  3. Complete your Page info

Go to About then on the right click on the edit page info and fill in the sections.

Description: 255 characters to describe who you are and what you do.

Contact information: phone number, email and website url.

Extra options: If it’s relevant to your business, add your operating hours, price range and privacy policy.

4. Create your Facebook username (@ your vanity URL)

Facebook Marketing in 2020Your username helps people find you on Facebook. Click Create Page @Username to make one. You can find it below your Facebook page name on the left.

Facebook marketing ideas for your vanity URL:

  • Choose a search-friendly Page name. In most cases, this will be your brand name or a name that people can search in relations to your brand.
  • If possible, use a consistent username across social networks

   5. Add a call-to-action button

Under your cover photo you will see the Add a Button. This button gives people a quick and easy way to reach out to you or service. You can use a shop now and direct people to your website or call us and people will call you directly.

  6. Review your Facebook Page settings

Go to your Facebook page settings and review them. The settings will give you custom controls on who you want to see your Facebook page. In particular look at the privacy and security settings and make sure you understand them.

Also on the page settings, you can assign roles to your employees. Caution: Be sure of who you assign as an admin they can easily remove you from the page because they have the same right as you.

That’s it! Your Facebook Page is set up and ready to go.

Facebook Marketing in Kenya and social media marketing in Kenya is picking up real first, and guest what your competitors are already taking advantage of it. Don’t be left behind, you need to go digital if at all you want to get more sales because Facebook marketing in Kenya is here to stay.

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