You can use email marketing to attract, convert new customers and retain your existing customers. Email marketing in Kenya is one of the most effective ways you can share your message, sell your services, and build a relationship with your customers.

Email marketing can prove to be a tool that can help you bring in more business. Most people usually access their emails several times during the day and them opening your email and giving you business takes a bit of time and strategy.

People receive hundreds of emails from different companies offering them the same products or services as you are and standing out from other companies can take you a step closer to converting them.

This is where an email marketing funnel comes in handy. An email marketing funnel can help you win customers at all stages of their buying journey from lead generation to customer retention.

Here are some tips that can help you improve your email marketing process.

Email marketing platform

You can’t succeed in email marketing without an email marketing platform/software that can help you make the whole process seamless. There are several most common platforms that can help you with email marketing such as MailChimp, SendinBlue, ActiveCampaign and Hubspot among others.

Some of the key features that you should consider checking out from the platforms are:

Automation: Select a platform that can allow you to automate the whole email marketing process because it will make work easier for you.

Templates: Email marketing needs a well-structured email for both your content, CTAs and images. An email marketing platform should have a variety of pre-made templates with a variety of flexible, visually attractive, mobile-friendly designs.

Tracking: You need to know how your email campaign performed in terms of open rates, click-through rates, bounce rates, and unsubscribe rates. Most of the platforms have a dashboard for this but it is important to check before you pay for a platform.

Mobile Responsive: Your emails need to be readable on a mobile device. Where mobile responsiveness used to be an afterthought adjusted after desktop, now most people are on mobile.

Create Email sign-up forms

You need an email database for your email marketing campaign. Email sign up forms will help you collect email addresses that can help you build a subscriber list.

How go get email addresses?

• Provide some value or incentives for people to sign up
• Create a free resource or gated content. This means that the content is exclusive for people who sign up
• Create a simple form with only a few necessary steps. If your questions are many people might leave before filling out the whole thing. You can opt to have the name, email and company field in your form.
• Avoid long and complicated processes. Make it as easy as possible.

Send an introduction/Welcome Email

As soon as someone subscribes, your first email should go out to them. That’s why you need to get an email platform that automates this process so that it makes work easier and sends out timely responses.

How to go about it?

Welcome your new subscribers and thank them for signing up. This could be the first email. Then the second email could be an introduction to your products or services. Space the time between the two emails but don’t wait for more than a day between the two emails.

Nurturing your leads

It is important to nature your leads with educational emails. Send at least 2-3 emails including follow-ups so as to create an interest in your products or services. Create informative content that highlights your Unique Selling Proposition that you can send to them. Also offer an incentive and direct them to your website either by providing links to your content or CTAs.

Convert your leads

Your subscribers who have responded to your previous emails are likely interested in what you are offering. You need to encourage them to make a purchase.

How so? You can provide an offer or discount to encourage conversions, you can as well generate ‘fear of missing out by making it an exclusive, limited stock promotion (no one wants to miss out), you can as well generate a sense of urgency by making the offer a limited time offer.

Add clear CTAs to your emails and highlight your offer as well. If you are in the e-commerce business, send abandoned cart emails to those who didn’t finish making a purchase, they could be potential customers.

Retain your customers

Just because your customers have purchased, it doesn’t end there. Loyal, repeat customers are more profitable in the long run. Retarget your existing customers with an offer or an exclusive discount just for them.

You need to come up with a clear strategy for your email marketing campaign in Kenya. Set specific time intervals between different emails.

Email marketing can be a valuable asset for your business. Most businesses in Kenya are using email marketing to get clients for their business. If you are not sure about whether the email market can provide value to your business or don’t know where to start, we offer FREE Consultation and will be happy to answer your questions. Call us Today.

Also Read:3 ways to improve your email open rates