Finding new and potential online customers for your business can sometimes be a hard task when you are a new business or an existing business and you want to attract new customers.

Register your business on Google my business

Put your website URL, contact information and directories for your business so that when people search for your kind of business they can find you and all your contact information online.

Come up with a customer acquisition plan

Know who your ideal customer for your product and services is. Learn their purchasing behavior and social media channels they use. With this information, you can construct a call to action advert that will capture their attention and use social media platforms that they use to advertise.  This will enable you to reach the customers that you desire.

Use special offers to attract customer

Most people in Kenya are always attracted to offers on products and services. Either you can give a discount to a first time customer for the price of the product or on the delivery fee. This will attract more people to purchase your product or service.

Search engine optimization (SEO)

Optimize your website and your content so that when people search for anything related to your business you can rank high in the search result. This will help you to be discoverable to people searching for products and services related to yours.

Follow up after meetings. 

When you meet up with a prospect customer, always contact them back reminding them of the services that you offer and ask them if they are still interested. You can ask them to recommend your business to other people.

Use pay-per-click (PPC)

You can target your ads to reach people who are similar to your most likely prospects and are in the geographic region that you serve. For example young adults between the age of 18 and 26 who live in Nairobi.

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