Yes, you have a website for your business that is great but a website alone can’t give you authority in your industry, enough information to customers and personality.
This is where a blog comes in! Blogs drive readers to company sites and convert those readers into paying customers.
If you are looking for inspiration as to why your company needs a blog, this is why.
1. Boosts SEO and driving traffic
A chief reason as to why your company needs a blog is to increase visibility. The more blog content you create the more chances you will have of showing up on search engines and drive organic traffic to your website.
When you blog on your website, there is always going to be an impact to your SEO rankings. A blog enables you to write posts that rank your site for certain keywords, therefore boosting your SEO.
2. Set yourself up as an expert
When you blog on your business site, you can set yourself up as an expert in your field. You can blog about trends in your industry, tips and tricks or how to, among others.
Most importantly, genuinely help your readers by giving away some of your expert knowledge. It will come back around to benefit your business in referrals, trust and continued engagement.
3. You can teach and explain more about products
With a blog you can give in-depth explanations and teach more about your products or services. You could explore specific benefits of your products or provide “how to” for your products. This can actually help you generate more sales because as people get to know more about the benefits of your products the more they are intrigued to buy.
4. Helps you build your email database
Email marketing is a solid marketing strategy. But it’s not always easy to get people to sign up. This is where your blog comes in. If people find your blog content informative, relevant and engaging, chances are they will trust that your email newsletters are as well. Include internal links in both your blogs and newsletters to push them into signing up.
When you have an email database, it makes it easy for people to know about your new products, promotions and business updates.