Having Smart social media goals simply means you know what you want to achieve with social media and not just jumping into any social media networks without thinking of what you want to achieve there.

There are different types of business goals that you can use for social media marketing, for example, you might want to drive more traffic to your website, increase brand awareness, generate leads and sales or run an awareness campaign. We will help you in setting smart social media goals so that you can succeed in social media marketing.

What makes a Goal SMART?

For you to actualize your goals they need to be Specific, Measurable, Attainable, Realistic and Time-specific this make SMART goals.


Give a clear description of what you want to achieve. For example, you decide that your goal is to get more Instagram followers. Specific goals are more achievable than vague goals.


Create a target that will indicate your success. You can set that you want to get 10,000 Instagram followers.


Can you be able to achieve your goal? From the number of followers you currently have can you be able to get to 10,000 Instagram followers.

how to set SMART social media goals


Your goal should be aligned closely to your business objectives such as your vision and mission. Your goals must be achievable.


Set a time frame by which you should have achieved your goals. You can set that you should get 10,000 Instagram followers in three months.

After doing this now put the necessary time and effort needed to achieve the goal. As you progress be checking the progress to know if you are on the right track or not.

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