Lead generation is the process of attracting prospects interest in a product or service and nurturing them until they are ready to buy.

Let’s look at the various channels you can use to drive traffic to your landing page for you to start generating leads. Make sure that your landing page has a form with all the questions that will be helpful to you and with free offers that will make people want to click on your call to Action.

These are several ways that you can convert your visitors into leads who can then become your clients.


Create free content that your visitors might be interested in which will prompt them to click on your CTA and filling out the form to get the content. The CTAs in your content can be within the document and at the bottom of your or even at the side so long as it is somewhere where people can see.


Your website should have a blog section with articles that are posted regularly. Blog posts can be a source of lead when you write about your company’s product or services which can make pique your visitor’s interest in wanting to know more.

With blogging, you can tailor your content in a way that can make people want to get your offer.

Cold outreach

Email and phone cold outreach to prospects can still be an effective strategy to generate good leads. Your emails should not be labelled as a spammer simply because you are sending cold emails. Emails can get you good leads if at all you use a good strategy while sending them out. Do your due diligence in finding out companies that would be most interested in the products or services that your company deals with. There are software’s that can help you get email databases of all the companies in that sector in Kenya.

Ads and retargeting

Paid ads can be a good way of generating leads and with platforms such as Facebook, you can run lead generation campaigns where you can create a form directly such that you don’t need a landing page.

You can use paid ads either on google and Facebook that will lead people to your landing page and have them fill out their information. Make sure that your call to action stands outs on the landing page.

Social media

Social media is another important platform that can help you turn your visitors into leads. You can come up with posts and put them out on different social media channels with links to your landing page.

Products trials

You have come across companies that offer free trials on their products or service but before you get it you have to provide some information first. This is a great way of getting leads because it means that if people like your products it will be easy to convert them as they have already interacted with it.

Contests and giveaways

Contests and giveaways are held over a short period and are viral. This means that you can get a lot of leads within a short period. Contests work such that contestants exchange their emails for them to win a prize.

Lead generation in Kenya is a great tool for companies looking to get tons of leads but be sure to qualify your leads so that you can get leads that highly likely to purchase your products or services. Lead generation can be highly time-consuming in terms of all the process of nurturing your lead and converting them but its benefit are highly beneficial in the long run.

As a business owner in Kenya don’t shy away from lead generation, it can be a useful way of getting new customers for your business. We offer lead generation services in Kenya, consulting and we can advise on the systems that you can use to automate the whole lead generation process to make it easier. Call us today and let’s talk.

Also Read: Lead generation (What you need to know)

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