Challenge
Curliss Tours and Travel faced challenges in generating consistent leads and expanding their customer base. In a competitive industry, they needed to find effective ways to reach and engage potential customers interested in exploring the wonders of East Africa
Solution
Targeted Audience Identification: We conducted in-depth research to identify Curliss Tours’ target audience, including demographics, interests, and behaviors. This helped us tailor our messaging and campaign targeting to reach individuals most likely to be interested in their experiential tours.
Compelling Ad Creative: Our team developed captivating ad creatives showcasing the breathtaking landscapes, diverse wildlife, and rich cultural experiences offered by Curliss Tours. Utilizing high-quality visuals and compelling copy, we crafted ads designed to grab attention and evoke the desire to explore East Africa.
Strategic Ad Placement: We strategically placed ads on both Facebook and Instagram, leveraging the unique features of each platform to maximize reach and engagement. This included targeting users based on their interests, behaviors, and interactions to ensure our ads were seen by those most likely to convert.
Engagement Campaigns: In addition to traditional lead generation ads, we ran engagement campaigns to foster interaction and build brand awareness. This involved creating interactive content such as quizzes, polls, and user-generated content challenges to encourage meaningful interactions with Curliss Tours’ brand.
Results
Increased Lead Generation: The Facebook and Instagram lead generation campaigns generated a significant influx of qualified leads interested in Curliss Tours' experiential tours and safari packages.
Enhanced Brand Awareness: Through strategic ad placement and engaging content, Curliss Tours' brand visibility and recognition saw a notable increase, solidifying their position as a leading tour operator in East Africa.
Quick Turnaround: The campaign achieved these results in just one week, meeting immediate need for a rapid lead acquisition strategy.
Let's Talk?
Building great relationships and delivering exceptional results are central to our DNA.
