ELM Properties Limited – (THE PROPERTY PEOPLE), has foreseen, dreamt and actualized major projects in the country key one being Juja South Estate on Thika Road. Other smaller succeeding projects have also been undertaken, like the new one, Gachie Heights.
Background
Elm Properties approached us as a referral for our digital marketing services. They wanted a website that could showcase the different properties they had, and wanted a modern and corporate look that would get medium to high end buyers to consider their property.
Challenge
After relying on word of mouth to sell their properties over the years, they felt they had depleted their contacts for new purchases. From the trends in the property market and up rise of property classifieds and listing websites, they decided a property website was the way to go to increase their exposure to potential clients.
Our challenge was not only to develop a property website for them, but to develop a corporate one that would drive sales while staying ahead of competitors.
Solution
We began by a long consultation session to fully understand their needs as well as aspirations of what they wanted to achieve. They asked us to review some big competitors’ websites locally and internationally to see what they were currently doing and to get some fresh ideas of what was ideal in the market.
After a comprehensive review of the market, we had a solution to their main problem, which was a website that was great to showcase available property while looking corporate enough to entice organizations like banks and other lending and financial institutions decision makers and members.
We onboarded the company branding colors and corporate identity and developed a very easy to navigate, simplistic design showcasing the available property, what’s out of the market and future development plans.
Results
After commencing development, in 1 week we had a design the client was happy with, and we worked on the content as per the client instructions. The client was happy with the results and this is what the website has done for the client so far;
Helping them get a corporate identity of the company used in sending out official communications
Increase in queries of properties organically without using adverts
Showcasing properties very well where a client gets all the information about the project, stages of development, costing, construction team, financing details and any other necessary information
Reduction in calls and customer service as all information about projects is updated on the website.
From the Client
“We write to confirm that Mr. Bernard Mburu, and the East Africa Digital Marketers team have been instrumental in building our property website.
They are extremely efficient with their responses and are happy to assist with any questions and/or problems that we have had with our website.
They are friendly and deliver a great service. If you are looking for an excellent customer service, I highly recommend this team. Yours faithfully, For and on behalf of ELM Properties Ltd.”
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