What It Means For Your Business
We found out recently that Kenya was ranked 13th worldwide regarding mobile internet speed. If you are wondering, the US was ranked 28th. All those 3G cables Safaricom and other companies laid underground weren’t for show then.
But what does this mean for your business? In essence, that you can’t afford an inefficient digital marketing strategy. The times are changing, and so should. If you are wondering where even to start, we got you covered. In this article, we’ll let you in on the secret of SEO in Kenya, and what it can do for you.
Search Engine Optimization (SEO) in Kenya
SEO in Kenya is still a relatively new concept to most small and medium business. To summarize, Search Engine Optimization is the process of improving your websites ranking on search engines. This means, getting your website to appear on the first page of results when someone searches for a keyword you associate with.
Sound like jargon? Let’s simply it.
John wants to buy insurance for his vehicle.
But he doesn’t know what’s the best insurance company to work with in Kenya. So, like 80% of the global population, he Googles his problem.
John searches “best vehicle insurance in kenya”. A few seconds later, he gets several search results about vehicle insurance services in Kenya.
In this example, the term he used to Google is the keyword. Google arranges the search results he gets are according to relevance. This is because Google is extremely efficient, wishing to give you the best results first.
If John is like 65% of Googlers, he will not go past the first page of results. He’ll probably evaluate the top 10 companies results and choose one from there. Job done.
Levelled Playing Field
SEO in Kenya has changed how companies compete. Even companies with small budgets can out-muscle companies with more significant resources. But only if they use proper digital strategy to market themselves.
For your business, you may choose to hire an expert SEO company in Kenya or to do it yourself. There are merits to both.
If you do it yourself you save costs that you would have used to pay for such services. However, in exchange, you will spend the time to learn all about SEO and spend even more time doing trial and error testing as you implement.
Hiring an expert SEO company in Kenya will probably not be free. But you get the freedom to concentrate on your business while the experts do their job. This leads to the question of how to find qualified SEO agencies in Kenya.
What to look for in an online marketing agency that does SEO in Kenya:
- Previous experience.
- Trustworthy testimonials from past clients.
- Tangible results, i.e., they have client pages they got to rank
Avoid companies that appear in lists such as Top Ten SEO Companies in Kenya. Companies create these lists so that agencies can compete for the first places without having provided any evidence of their skill.
The introduction of digital marketing in Kenya has disrupted previous business models. To survive, companies need to adapt new technologies such as SEO. East Africa Digital Marketers are one of the leading SEO companies in Kenya.
We provide quality on-page and off-page SEO that helps your company rank in the top spot of search engines.
Contact us today for your free SEO consultations.