Digital Marketing Services in Kenya
Digital marketing takes place through the usage of an automated device or the internet.
Companies control digital networks, such as search engines, social media, email, and other websites to connect with present and future customers.
How it is defined?
Digital marketing is well-defined by the use of abundant digital schemes and channels to connect with customers where they spend most of their time: online.
The best digital advertising agencies have a clear idea of how digital promotion campaign supports their all-encompassing areas.
Marketers support a long campaign through the free and paid channels depending on the areas of their marketing policy.
Blog posts
Writing articles on the blog of a company helps determine the expertise and creates search traffic for the business. This ultimately gives an opportunity to convert the viewers of the website into leads for the sales team.
Ebooks and whitepapers
Ebooks and whitepaper help educate the visitors of the website. It also allows the interchange of content for the contact information of a reader, generates leads for the company and move people through the journey of a buyer.
Infographics
Infographics are vital and a key part of any content strategy. Moreover, the human brain procedure visuals better than text and are a great way to tell visual stories. Sometimes, readers are interested in showcasing and not going through the content. It is often said that visuals speak louder than words.
Social Media Marketing
This practice promotes the brand and marketing of content on social media to enhance brand awareness and generate tips for your business. The channels which are used in the marketing of social media include:
- Facebook.
- Twitter.
- LinkedIn.
- Instagram.
- Tiktok
- Snapchat.
Paid Adverts - Pay Per Click
Your social media marketing could be doing great, but is it reaching the right audience?
Are you able to show your content to the right people, right location, with the right interests to want to take action?
We achieve that using Facebook Paid Adverts. This is a mechanism of attracting the right people to your social media accounts or website. The most common platforms for advertising is Facebook, Instagram and Google Ads. Facebook and Instagram can get you in front of a lot of people per day, and show them what you have on offer. Google Adverts showcases your adverts on Google Search Engine Results when people search of words or phrases related to what you offer. Click below to find out more about Paid Advertising.
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