If you manage social media pages for your business or your client’s business, then you know the hustle you go through trying to find content in the morning. Scrambling for social content is nothing new. Therefore to avoid wasting valuable amount of time in the morning trying to figure out what you will post and where to get content from, you can use the template we have created just for you.
You can use the social media content calendar for all the twelve months of the year, we have planned what you can post on what day and the different kind of content you can use to avoid being repetitive.
With this content calendar, you can pre-schedule your social media content for the whole month by creating content for each day for all your social media accounts.
What is a content calendar?
First things first, a content calendar helps you organize your publishing schedule by date so that you can keep track of deadlines and to guide you on what kind of content to create.
This blog post will walk you through exactly how to use the template to stay on top of your social media content planning for each one.
How to Use the Social Media Calendar Template to Plan Your Content Schedule
When you open the social media content calendar, you will notice that each day has a hashtag attached to it. These hashtags will guide you on the kind of content you can create for each day of the week. This doesn’t mean that you will only create content just like it is in the content calendar, no, you can change the content to align with your niche.
You can copy the calendar twelve times to accumulate each month of the year so that you don’t have to be deleting and re-doing every month.
You can use the content calendar on all your social media accounts. You need to know that posting on each social media page is different.
Why? Each social media platform has its own words limit. Mostly Twitter and Linked In. Therefore, the message for these platforms will need to be curated to fit them. Also, the image size differs on all social media platforms.
On the far right end, you will also see a column written type of content. This column has other kindS of content that you can have on your social media to help you attract more people to your page, bring engagement on your page as well as help you sell more.
Let’s look at the different kind of content you can create from the column.
The reason why your business is on social media is to get your products or services seen, loved and sold. So how do you ace the power of social media to do all that without having to shout BUY! BUY! to your customers because I can assure you they don’t want to be sold to every time.
Products posts are posts that promote or talk about your products or services. This kind of posts revolve around what you are selling, they can be a product launch or improvement of a certain product that you offer. You don’t have to sell it to them directly. You can give them the benefit of a certain product or service and through that people can buy. Show them the value they will be getting by using that product.
This are the kind of posts that will help you get engagement on your posts such as likes, comments and shares. To bring more engagement to your posts you can consider the following kind of posts:
Competitions. People are competitive by nature, which makes competitions great for engagement
Polls and Surveys
Question posts are posts that ask people questions which they can respond to. This kind of posts can revolve around asking people the kind of products they like from your company, why they like them, what they would like improved, challenges they have faced with a certain product or service or even open-ended questions. This kind of posts will also generate engagement and improve your brand reputation and value.
Testimonial posts are posts that you share your customers’ feedback or reviews. When you serve your customer and they give you great feedback concerning your business it’s good you share it on your digital platform because it will help you improve your trust with other people who are interested in buying from you. People on social media go through online reviews before purchasing anything from a company and posting positive reviews will help increase their confidence in your business.
There is nothing better than a good story and most people appreciate this. People are very much interested in knowing the story behind your business, it could be the history of your business, how you started, the challenges you have faced and most importantly what you have achieved so far. Therefore, don’t be afraid to tell your story, you might be surprised by how much good can come from it.
Many businesses are beginning to appreciate the power of digital marketing in Kenya. This are some of the tips that can help you succeed in digital marketing in Kenya by helping you grow your business and staying relevant online. Remember social media is not all about selling to people that follow you but also educating them and entertaining them. This Social media content calendar can help you balance between when to sell to your customers, educate them and entertain them.
COVID-19 has taken us all by surprise revealing the cracks in many small business marketing plans.
What should you do to connect with clients, prospects and customers during this pandemic period?
If your business heavily relies on foot traffic then this could be devastating during this period.
So what can you do to connect with your community and stay top of their mind?
Update Social media profiles
This is the time to start investing in social media as a marketing tool. First things first have a strategy, this is the first most important step you need to take. Post updates about how your products and services can be accessed during this period and grow your audience. Also, connect with prospects and referral sources on Facebook and LinkedIn.
When is the last time you posted a blog to your website? Or most importantly do you have a blog on your website? If not, you most certainly need to add a blog in your website!
Why is a blog necessary?
A well written, engaging blog post can drive customers to your website and can help establish your brand as an industry leader.
Offer content that your ideal customers will want to read about and move them to action.
If you already have a contact list of potential clients you can utilize email automation platforms like Mailchimp, Aweber or Hubspot to market to them.
People receive so many emails in a day, but what makes them want to open your email? Send them content that resonates with them. Always remember to add a call to action in your email.
These are trying times for every business, you just have to figure out how you can take your business online so that you can remain afloat. Don’t close your business just change how you used to do business in the new ‘normal’.
Need help in taking this critical step for your business? We are here for you!