As of the second quarter of 2020, Facebook had over 2.7 billion monthly active users making it the biggest social network worldwide.
Facebook boasts of having an audience of around 9.50 million users in Kenya. Meaning that you have the potential to reach so many people on the platform and boost your sales.
This is why building a Facebook following is important for connecting with potential customers.
Here are Five simple steps to help you increase your following on Facebook.
- Cover basics
Basic things are often overlooked simply because sometimes we focus on the bigger things forgetting the basics that can help us achieve the bigger things. Don’t start posting yet, start by first providing all your business information, call to action button ” Learn more” and link your website, WhatsApp or other social media pages.
When you have covered all these basics you can now start posting great content.
- Invite people to like your page
The easiest way to begin building an audience is to start inviting your colleagues, friends and email contacts to like your page.
On Facebook, when a friend likes a page, it often pops to the newsfeeds of their friends too meaning that more people will see your page increasing your brand visibility. Also, you can invite your Facebook personal profile account to like your page.
- Collaborate with and tag influencers in your industry
Tag pages of influencers in the same field and ask them to do the same for you, which will help you get your page off the ground. Gaining page likes from influencers or bloggers will also have a positive impact on your brand credibility.
- Produce quality content
Start sharing quality content on a regular basis once your fan base begins to grow. But also avoid being overly-promotional, remember nobody wants to be sold to every time. People follow you to gain something so make sure you give them exactly what they are looking for.
This will help you increase engagement and traffic.
- Carry out Page Likes Campaigns (Paid Advertising)
Page Likes Campaigns is a form of paid advertising which can dramatically increase your page likes on Facebook.
Facebook has great potential in helping you increase your brand awareness as well as increasing your sales in Kenya.
Check our article on how to advertise on Facebook
Also Read: How to pay for Facebook Ads in Kenya
Lead generation is the process of attracting prospects interest in a product or service and nurturing them until they are ready to buy.
Let’s look at the various channels you can use to drive traffic to your landing page for you to start generating leads. Make sure that your landing page has a form with all the questions that will be helpful to you and with free offers that will make people want to click on your call to Action.
These are several ways that you can convert your visitors into leads who can then become your clients.
Create free content that your visitors might be interested in which will prompt them to click on your CTA and filling out the form to get the content. The CTAs in your content can be within the document and at the bottom of your or even at the side so long as it is somewhere where people can see.
Your website should have a blog section with articles that are posted regularly. Blog posts can be a source of lead when you write about your company’s product or services which can make pique your visitor’s interest in wanting to know more.
With blogging, you can tailor your content in a way that can make people want to get your offer.
Email and phone cold outreach to prospects can still be an effective strategy to generate good leads. Your emails should not be labelled as a spammer simply because you are sending cold emails. Emails can get you good leads if at all you use a good strategy while sending them out. Do your due diligence in finding out companies that would be most interested in the products or services that your company deals with. There are software’s that can help you get email databases of all the companies in that sector in Kenya.
Ads and retargeting
Paid ads can be a good way of generating leads and with platforms such as Facebook, you can run lead generation campaigns where you can create a form directly such that you don’t need a landing page.
You can use paid ads either on google and Facebook that will lead people to your landing page and have them fill out their information. Make sure that your call to action stands outs on the landing page.
Social media is another important platform that can help you turn your visitors into leads. You can come up with posts and put them out on different social media channels with links to your landing page.
You have come across companies that offer free trials on their products or service but before you get it you have to provide some information first. This is a great way of getting leads because it means that if people like your products it will be easy to convert them as they have already interacted with it.
Contests and giveaways
Contests and giveaways are held over a short period and are viral. This means that you can get a lot of leads within a short period. Contests work such that contestants exchange their emails for them to win a prize.
Lead generation in Kenya is a great tool for companies looking to get tons of leads but be sure to qualify your leads so that you can get leads that highly likely to purchase your products or services. Lead generation can be highly time-consuming in terms of all the process of nurturing your lead and converting them but its benefit are highly beneficial in the long run.
As a business owner in Kenya don’t shy away from lead generation, it can be a useful way of getting new customers for your business. We offer lead generation services in Kenya, consulting and we can advise on the systems that you can use to automate the whole lead generation process to make it easier. Call us today and let’s talk.
Also Read: Lead generation (What you need to know)
First things first, why are your website visitors not converting into buyers?
The key primary goal of your website is to generate sales for your business and if it doesn’t, then you need to figure out why..
Below are the top 5 main reasons why your website is not converting visitors into paying customers:
- They can’t ﬁnd what they need. Nearly 80% of website visitors leave your website because they cannot find what they are looking for.
- They can’t contact you. If your website readers can’t find an easy way of contacting you, then they will go elsewhere. Add a live chat on your website to make sure you respond to your website visitors queries in real-time.
- They can’t get answers. If your content on the website does not answer their questions and there’s no faster way of asking you the question, then they will definitely leave your website.
- They don’t trust you. Trust is key for people to convert. If people do not have enough confidence in your products then they won’t buy it. Add customer reviews and testimonials on your website.
- They can’t test it. People always have the fear of spending money on something that they have never tried before. Therefore, offer free trials for people to know exactly what they are buying.
How to Convert Website Visitors to Paying Customers
Make your website fast
A recent survey revealed that 46% of visitors expected a web page to load in two seconds or less. A mere three seconds delay can result in a 15% reduction in conversions.
This is the first thing you should check on your website. Slow loading speed will definitely and immediately make people leave your website. No one wants to wait for a website to load for more than a few seconds.
Find tools that can help you improve your websites speed and install them on your website. Most of the web design companies in Kenya can help you.
Working on your websites speed helps you with google rankings, increases your page views, improves user experience and increases your conversions.
Use First Time Offers to Convert New Customers.
Competition is fierce in today’s online world with consumers having too much choice, therefore give offers that will make the website visitor leap from the considering stage to actually making an action or buy. This offer might be a free sample, a one-off purchase of your product with a heavy discount or a month’s free subscription. This becomes easier to sell to the person a second time, a third time and even a fourth time. if you find that your offers are not converting, consult with digital marketing companies in Kenya who can help you come up with better offers
Have a Strong Call to Action
What do you want your website visitor to do when they come to your website? Make it clear for them, if you want them to download a document then ask them to and show the button, if you want them to Buy then ask them and show the button. Remember to make it as simple as possible. The call to actions are like “call now,” “learn more,”, “Download Now” and many more.
You have probably seen the “Join more than 1o million who use X service “
Why do they use that? To show social proof and also give people confidence that they can work with you. I mean if more than 10 million people have used your service or product then it is worth trying.
Most people cannot buy a product before they read testimonials. They build trust and increase conversion rate. I mean before you buy anything online you must always see what other previous buyers have said about the product.
How do you get testimonials or reviews, ask your customers to give their reviews or testimonials? How do you ask for reviews exactly? Ask them what benefits they received from the product, how they found doing business with you and what convinced them to buy the product. Most of the web design companies in Kenya can help you add this at the initial stage of building your website.
Use landing page
A Landing page is very crucial in lead generation. A landing page is any web page that a visitor can arrive at, it has a form and exists to only capture visitor’s information through the form.
Create an appealing form with a catchy headline that will lead people to sign up and giving you their details. To get your customers to take action you will need to add value to them by giving them solutions to their pain points.
You need to understand that it is difficult for your customers to give you their details without you giving something of value in return. Therefore let your headline capture their attention. Your lead magnet should be Valuable, useful and easy for your customers to read.
Add a Live Chat to Your Site
A live chat allows the visitor to ask questions and get answers in real-time. This makes it easy for you to guide and answer your customer’s questions making it easier for them to convert. With the competitive market in web design in Kenya, you might find some varying charges for the live chatbot while others even offer it for free in their web design packages.
Remarketing helps you connect with your visitors or leads from your website that may not have made an immediate purchase or inquiry.
With remarketing, you can create targeted ads to get in front of these people so that they can take action. It also acts as a way of reminding them and eventually they will convert.
Use high-converting elements
These elements are things that can help you convert your website visitors into customers. This can be through the use of Logos of companies that have trusted you, testimonials, social shares, case studies and guarantee seals.
I hope this information will give you a lift on converting your website visitors to customers. There are more ways of improving the information that I have given you, but it is enough as a starting point.
Web design companies in Kenya, as well as the general web design in Kenya, has revolutionalised and most of them can help you install some tools that can help you in your marketing.
Also, some digital marketing companies in Kenya can help you and advise you on the best tools that you can use for you to succeed in digital marketing.
Times are getting tougher. Especially with the last years political instability all over the country, and the world.
The one area that is getting most affected is business. To be more specific, your business.