E-commerce is any commercial transaction that involves the transfer of information across the internet.
The good news is that worldwide online sales are expected to grow to $4 trillion by 2020. Many businesses are shifting to E-commerce, the question is what is motivating them and what are the supposed benefits that are attracting many businesses to create e-commerce websites?
Currently, we have so many e-commerce websites in Kenya with many companies and individuals going the e-commerce way.
Check out some of the advantages of having an e-commerce website
1. Low Financial cost
One of the major benefits of an e-commerce website is that it has a low startup cost. You don’t have to a physical store, employees, you will save on rent among other expenses. You can have a chatbot to help you with your customer service, that way you cannot have so much work on your hands.
2. A Larger Market
With E-commerce you are not limited to a specific area or country, you can sell your products to as many people as you can. This will help you grow faster and boost your business.
The proliferation of mobile devices gives people the power to purchase on the go — right in the palm of their hand. There’s never been a time when the impulse to buy has been easier to indulge.
3. Shoppers Start Online
87% of shoppers start product searches on the digital platforms, they can either search on Google, Facebook, Instagram among other channels. Thus the only way to ensure that potential customers find your product is to have an online presence.
4. Always Open
With e-commerce you are not limited to time, your business is on 24/7. People can shop at any time and in case they need assistance a Chabot can help in answering their queries.
An e-commerce store allows you to attract those who may have odd work schedules or who don’t have time to shop in-person or generally any person.
All you need is to customize your ordering systems for your customers to receive a confirmation message when they place an order to give them peace of mind.
5. More Opportunities To “Sell”
With a physical shop, you can only provide a limited amount of information on a product. But with an e-commerce website you have a wide range of options to help you sell your products such as showing demo videos of products, you can also include reviews and customer testimonials to help you increase conversion.
Reviews and testimonials are a great source of building a strong customer base with trust. They simply increase the confidence in doing business with you and builds trust with your current and potential customers.
6. Ecommerce allows for a customized user experience
Customer’s data about their previous purchases, wish list and online activity can be a gold mine to your business such that you can deliver a personalized experience.
You can use products according to a shopper’s interest or their wishlist which will trigger them into action because it is things that they are interested in.
You can also show related products to what they are looking for, which might even make them buy other products.
7. Retargeting and remarketing
For instance, you visit Jumia and look for a fridge, you don’t buy it and leave the website when you visit another website, you will see a Jumia ad with different types of fridge and other electronics, this is called retargeting. It can act as a reminder to your potential customers and trigger purchases.
Remarketing uses a person’s information on past purchases and site interactions to send emails about sales and promotions for related products.
8. Easier to Encourage Impulse Buy
Another e-commerce benefit is that you can capitalize on is impulse buying. If you have attractive products with eye-catching photos and vibrant colour or human emotion, you can encourage impulse buying. People can easily end up buying products that they didn’t need simply because it was eye-catching.
9. Gain Access to Customer Data Easily
One of the best e-commerce advantages is that you can easily gain access to data for analysis on your customer.
With e-commerce, you can get a customer’s name, phone number or email address meaning you have three different ways of communicating and building a relationship with them.
10. Grow Your Business Organically with Content
You can grow your organic traffic and sales with e-commerce blogging to drive more traffic to your website without having to spend more money. You can make videos and writing content( blogging) to get organic traffic then you can monetize those customers with retargeting ads.
E-commerce websites in Kenya are really growing with putting starting to trust online products, therefore do not shy away from it, it could really help your business grow and what more, you don’t need to pay rent and other expenses that you would have if you had a physical shop. E-commerce in Kenya is set to grow exponentially this year.
First things first, why are your website visitors not converting into buyers?
The key primary goal of your website is to generate sales for your business and if it doesn’t, then you need to figure out why..
Below are the top 5 main reasons why your website is not converting visitors into paying customers:
- They can’t ﬁnd what they need. Nearly 80% of website visitors leave your website because they cannot find what they are looking for.
- They can’t contact you. If your website readers can’t find an easy way of contacting you, then they will go elsewhere. Add a live chat on your website to make sure you respond to your website visitors queries in real-time.
- They can’t get answers. If your content on the website does not answer their questions and there’s no faster way of asking you the question, then they will definitely leave your website.
- They don’t trust you. Trust is key for people to convert. If people do not have enough confidence in your products then they won’t buy it. Add customer reviews and testimonials on your website.
- They can’t test it. People always have the fear of spending money on something that they have never tried before. Therefore, offer free trials for people to know exactly what they are buying.
How to Convert Website Visitors to Paying Customers
Make your website fast
A recent survey revealed that 46% of visitors expected a web page to load in two seconds or less. A mere three seconds delay can result in a 15% reduction in conversions.
This is the first thing you should check on your website. Slow loading speed will definitely and immediately make people leave your website. No one wants to wait for a website to load for more than a few seconds.
Find tools that can help you improve your websites speed and install them on your website. Most of the web design companies in Kenya can help you.
Working on your websites speed helps you with google rankings, increases your page views, improves user experience and increases your conversions.
Use First Time Offers to Convert New Customers.
Competition is fierce in today’s online world with consumers having too much choice, therefore give offers that will make the website visitor leap from the considering stage to actually making an action or buy. This offer might be a free sample, a one-off purchase of your product with a heavy discount or a month’s free subscription. This becomes easier to sell to the person a second time, a third time and even a fourth time. if you find that your offers are not converting, consult with digital marketing companies in Kenya who can help you come up with better offers
Have a Strong Call to Action
What do you want your website visitor to do when they come to your website? Make it clear for them, if you want them to download a document then ask them to and show the button, if you want them to Buy then ask them and show the button. Remember to make it as simple as possible. The call to actions are like “call now,” “learn more,”, “Download Now” and many more.
You have probably seen the “Join more than 1o million who use X service “
Why do they use that? To show social proof and also give people confidence that they can work with you. I mean if more than 10 million people have used your service or product then it is worth trying.
Most people cannot buy a product before they read testimonials. They build trust and increase conversion rate. I mean before you buy anything online you must always see what other previous buyers have said about the product.
How do you get testimonials or reviews, ask your customers to give their reviews or testimonials? How do you ask for reviews exactly? Ask them what benefits they received from the product, how they found doing business with you and what convinced them to buy the product. Most of the web design companies in Kenya can help you add this at the initial stage of building your website.
Use landing page
A Landing page is very crucial in lead generation. A landing page is any web page that a visitor can arrive at, it has a form and exists to only capture visitor’s information through the form.
Create an appealing form with a catchy headline that will lead people to sign up and giving you their details. To get your customers to take action you will need to add value to them by giving them solutions to their pain points.
You need to understand that it is difficult for your customers to give you their details without you giving something of value in return. Therefore let your headline capture their attention. Your lead magnet should be Valuable, useful and easy for your customers to read.
Add a Live Chat to Your Site
A live chat allows the visitor to ask questions and get answers in real-time. This makes it easy for you to guide and answer your customer’s questions making it easier for them to convert. With the competitive market in web design in Kenya, you might find some varying charges for the live chatbot while others even offer it for free in their web design packages.
Remarketing helps you connect with your visitors or leads from your website that may not have made an immediate purchase or inquiry.
With remarketing, you can create targeted ads to get in front of these people so that they can take action. It also acts as a way of reminding them and eventually they will convert.
Use high-converting elements
These elements are things that can help you convert your website visitors into customers. This can be through the use of Logos of companies that have trusted you, testimonials, social shares, case studies and guarantee seals.
I hope this information will give you a lift on converting your website visitors to customers. There are more ways of improving the information that I have given you, but it is enough as a starting point.
Web design companies in Kenya, as well as the general web design in Kenya, has revolutionalised and most of them can help you install some tools that can help you in your marketing.
Also, some digital marketing companies in Kenya can help you and advise you on the best tools that you can use for you to succeed in digital marketing.
East Africa Digital Marketers is the best web design company in Kenya using the latest web design and development services your business needs. We also provide the best digital marketing services in Kenya. With over 10 years of experience and a creative team that works to deliver excellence, we are unmatched.
We deliver our website projects in a timely manner and on cost-effective budgets using the latest technologies i.e. WordPress Content Management System, e-Commerce Website Design, the best UI and Mobile Responsive websites and landing pages. we are a web design company in Kenya that will not disappoint you, our services are unmatched and we make sure you get the kind of website you desire.
We ensure that your website serves your business needs and is up to standard. Considering that most people are on the internet and they search for your kind of services, we do Search Engine Optimization (SEO) for your website so that you can rank high on the search engines. SEO will ensure that your website is ranking high such that when someone searches for a keyword related to what you do, your website appears. This will go a long way in ensuring your business grows and people can find you on the internet with ease.
Being in the business for long, we know the kind of website your business needs and we will advise you accordingly to ensure that your website serves your desired needs.
Contact us today for a free consultation.