COVID-19 has taken us all by surprise revealing the cracks in many small business marketing plans.
What should you do to connect with clients, prospects and customers during this pandemic period?
If your business heavily relies on foot traffic then this could be devastating during this period.
So what can you do to connect with your community and stay top of their mind?
Update Social media profiles
This is the time to start investing in social media as a marketing tool. First things first have a strategy, this is the first most important step you need to take. Post updates about how your products and services can be accessed during this period and grow your audience. Also, connect with prospects and referral sources on Facebook and LinkedIn.
When is the last time you posted a blog to your website? Or most importantly do you have a blog on your website? If not, you most certainly need to add a blog in your website!
Why is a blog necessary?
A well written, engaging blog post can drive customers to your website and can help establish your brand as an industry leader.
Offer content that your ideal customers will want to read about and move them to action.
If you already have a contact list of potential clients you can utilize email automation platforms like Mailchimp, Aweber or Hubspot to market to them.
People receive so many emails in a day, but what makes them want to open your email? Send them content that resonates with them. Always remember to add a call to action in your email.
These are trying times for every business, you just have to figure out how you can take your business online so that you can remain afloat. Don’t close your business just change how you used to do business in the new ‘normal’.
Need help in taking this critical step for your business? We are here for you!