Five ideas to help you sell more effectively in the digital world

 

  1. Add an online chatbot

A chatbot is a computer program designed to have a conservation with a human being on Facebook or your website. It can take information, set up appointments, cancel appointments, direct customers to specific parts of your website and landing pages and it can handle FAQ’s (policies, payment schedules, branches, contact numbers etc.)

You can also decide to have a chatbot that connects a customer service representative directly so that a customer and the customer service person can chat in real-time.

  1. E-commerce

Build an e-commerce functionality on your website so that your customers can order directly without having to visit your physical shop. Make sure that the products are easily accessed on the website. Also, don’t forget to add all modes of payments your customers might prefer to use.

This COVID-19 pandemic period when people are staying at home and minimizing movement is the right time to add an e-commerce functionality on your website for people to order.

  1. Delivery

Now that you have added an e-commerce functionality on your website, how are your customers going to receive their products?

Make sure you add quick and in-expensive delivery means to your customers. If possible, you can even offer free delivery to make more people order.

  1. Offer webinars

If you have a new product or you want to show a presentation of how to use a product or service offered to hold a webinar instead of face to face. This can attract more people more than you could have achieved with face to face demo.

  1. Comprehensive FAQ

Which are the most frequently asked questions about your product or service?

Make a comprehensive FAQ to answer all those questions and provide your prospects with valuable information on all that they need to know. Make sure you also share this on your social media channels this helps you build your brand, strengthen relationships, create trust and grow demand for your services.