Search Engine Optimization services in Kenya can be very expensive, but what can you do to at least improve your rankings on search engines when you don’t have a budget for hiring SEO services in Kenya?
Below are some tips that can help you improve your website’s SEO in Kenya.
First things first. What is Search Engine Optimization? SEO simply means the process or steps of improving your website so that it ranks on google/search engines for relevant searches. Most companies and businesses in Kenya are now competing for the first spot on Google and other search engines. Why? Most people don’t go past the first page of google therefore your business needs to be on the first page otherwise your competitors who are ranking on the first page will get the bigger share of the pie.
Among the things in a website’s content that are considered by search engines when evaluating the relevance of websites for keyword searches include the headers, page titles, formatted texts, links, URLs and page content in websites.
Tips to help improve your SEO rankings for free in Kenya
Identify your target keywords
There are many tools that can help you discover keywords that your target audience are using to find your site or your competitors. You can use free sites like Google keyword planner, SEMrush or ubersuggest to get keywords. Researching on your keywords will help you to get firsthand information about your target audience, the information they want to know and how they want it and this will help the reach of your site’s content in search results.
Write great content optimized for SEO
There is no substitute for great content. Quality content is the best way to increase your website traffic and your search rank. Your site should have quality content created for your audience which will increase your site traffic and improves your site’s authority and relevance.
In your content, repeat your keyword phrase several times- for instance, in your opening and closing paragraphs you can use it once or twice and two to four times throughout your content. But don’t overuse the keywords as google algorithms can detect this. Never sacrifice good writing for SEO because the content is written for the user and not for the search engine.
Update your content regularly
The best indicator of a site’s relevancy is having regularly updated content. You can do this by republishing your existing content. If you have top-performing content that is still relevant and valuable, you can refresh it with more content and images. This will not only optimize your site but also build upon the existing SEO value that your content has gotten over time.
Use alt tags
Alt tags also known as alternative text descriptions allow search engines to locate your page. When you upload images and videos to your site always ensure that you describe them.
Limit duplicate content
Find any duplicate content and either rewrite it or remove it altogether. There is no advantage in repeating content over and over and google will penalize you for it. You can use a canonical URL to let search engines know that you have intentionally duplicated a page.
We provide SEO service in Kenya and we offer FREE website audit so that you can know how your website ranks and the areas that you need to improve on. Call us for a free consultation today.
Also Read: How to Write Blog Post Headlines for SEO
What is SEO/Search Engine Optimization
SEO stands for Search Engine Optimization. SEO simply means the process of improving your website so that it ranks on google/search engines for relevant searches.
SEO in Kenya has become quite popular with most companies competing for the first page. As businesses start to appreciate the importance of having a digital presence, the more they start appreciating SEO and why their businesses should be on the first page of google or rather on the search results when people search for queries related to their business.
Being an SEO company in Nairobi we understand the factors that can help your business to rank high on search results. If you are not ranking on the search results know that your competitors are and they are getting business from it.
How does SEO work?
Search engines such as google use bots which crawl web pages from site to site collecting information and putting them in an index. The algorithms analyzes the pages in the index using hundreds of ranking factors to determine the order in which pages will appear in the search results for a given query.
The key factors of content optimization are content quality and keyword research while crawlability and mobile-friendliness are important site architecture factors.
How do to know if my business/website needs SEO?
Well this is really simple, start with one service /product that your offer. Let’s say you sell laptops. Go to google and type ‘Laptops in Nairobi’ scroll down, do you see your business? No? ok, we can try the second page. Still nothing? We can’t go any further because most people actually don’t go past the first page.
If you can’t see your business on the first page or atleast on the second page then you definitely need SEO services. Why? This means that people are not finding your business online which is not good. Your business should get a piece of the pie as well.
Why is SEO important?
People conduct millions of searches in a day in Kenya. People are looking for products or services every day. They are looking for ‘restaurants near me’, laptops in Nairobi, ‘digital marketing in Kenya’ just to name a few and the search results that they get are what they use. So this means that your business really needs to be found on those search results for you to get clients.
Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
How long does it take to see SEO results?
When you approach a SEO company in Nairobi for SEO services, you need to know that you won’t start seeing the results instantly as the algorithms crawl hundreds of pages and try to understand what your website is all about as well as your keywords and then they start ranking your pages and website. Therefore you start seeing the results slowly by slowly.
Most of the time you can start seeing results months later like 6 months. So SEO is a continuous process that takes time and a lot of money but the investments are worth the while.
Results after SEO
After the SEO process is done, your business will start to enjoy free organic traffic. That means that you don’t have to invest much in paid ads as your website will be appearing for your relevant keywords mostly on the first page of google. Therefore that means that people can easily find your business and you will be at an advantage compared to your competitors. This means more traffic and definitely more business for you.
SEO in Kenya has become really become crucial for businesses in Kenya as people compete for the first spot. Your business really needs SEO because people are looking for products and services that you provide and if they don’t find you, they will definitely find your competition.
We are an SEO company in Nairobi with a team of experts who are ready to answer your questions and help you rank your business high on search engines. Call us or send us an email and we will be happy to assist you.