5 Do it Yourself SEO Tips to Increase your Website Rankings
Search Engine Optimization services in Kenya can be very expensive, but what can you do to at least improve your rankings on search engines when you don’t have a budget for hiring SEO services in Kenya?
First things first. What is Search Engine Optimization? SEO simply means the process or steps of improving your website so that it ranks on Google/search engines for relevant searches. Most companies and businesses in Kenya are now competing for the first spot on Google and other search engines. Why? Most people don’t go past the first page of Google, therefore, your business needs to be on the first page otherwise your competitors who are ranking on the first page will get the bigger share of the pie.
Among the things in a website’s content that are considered by search engines when evaluating the relevance of websites for keyword searches include the headers, page titles, formatted texts, links, URLs, and page content in websites.
As a starting point for your SEO strategy, use these five fundamental tips to improve your brand’s organic search ranking:
1. Identify your target keywords
Identifying your target keywords—that is, the primary words and phrases that embody your brand and its content—is one of the first steps in developing an SEO strategy that aligns with your business goals. You can determine which keywords are most relevant to your target audience by conducting keyword research with tools like Google Ads Keyword Planner, WordStream, or Wordtracker—insight that will help you expand the visibility and reach of your site’s content in search results. Finally, by guiding you to create valuable content that is specifically targeted to your audience, you are laying the groundwork for your content strategy.
In general, a good rule of thumb for your SEO strategy is to concentrate on optimizing the content of your site with 1-3 keywords. Though this may appear to be a small number, incorporating too many keywords can actually harm your SEO because search engines consider this keyword stuffing, which is the practice of stuffing a webpage with the same target terms in an attempt to gain a higher ranking.
2. Broaden your keyword targets and conduct related searches.
If you know where to look, Google will provide you with enough information. When you perform a search, it will display related searches at the bottom. See which ones you can incorporate into your content. You can also get a lot of ideas by using Google’s Suggest functionality (the list of ideas Google shows when you start typing in the search bar). These terms appear because Google has noticed them being used frequently.
Then there are tools like Ubersuggest, which allow you to enter your seed keyword and see the various variants based on real-world searches.
3. Perfect Your On-Page SEO
When it comes to improving your website’s SEO ranking, on-page optimization plays a crucial role. On-page SEO involves optimizing your website’s individual pages to rank higher in search engine results pages (SERPs). One of the key elements of on-page SEO is using the latest keywords in your content.
Once you’ve determined your brand’s target keywords, the next step is to optimize your web pages by incorporating the keywords into each of the following key areas:
- Title tag –A title tag, which is the primary heading that appears in search results and in the title bar at the top of your web browser, is a straightforward but crucial component of on-page SEO.
- Meta description – Meta descriptions, which appear in search results, provide a brief summary of a webpage. As a result, if your meta description contains your target keywords, your website will be more likely to attract visitors.
- Body text – The body content of your webpage is the main text and the most important place to include keywords because it contains the majority of the information your visitors are looking for.
- URL structure – Though URLs play a minor role in SEO ranking, a well-optimized URL allows visitors and search engines to easily identify and understand the link destination.
- H1 tag – The H1 tag is the primary heading that users will see when they visit your website. Its purpose is to describe what the webpage is about, so it should include keywords related to the page’s content.
- Image ALT attribute – Another way to increase your SEO ranking is to add keywords to your image ALT attributes, which provide alternative text to describe your images in the event a user is unable to view them. These attributes are also shown as a tooltip when you hover over an image.
4. Develop a Killer Content Strategy for Your Business
In today’s digital age, content is king, and developing a killer content strategy is critical to the success of your Kenyan business. A content strategy outlines the approach you’ll take to create, publish and manage content for your website, social media channels, and other digital platforms.
After you’ve identified your content goals and core topics, you’ll need to develop your content strategy. However, keep in mind that different parts of the sales funnel necessitate different types of content, as your audiences’ needs will vary as they progress through the buyer’s journey.
A blog is an excellent way to populate your website with high-quality content that is relevant, valuable, and/or interesting to your visitors, allowing your brand to gain page authority and rank higher in search results. In fact, businesses with blogs generate 67% more leads per month than those without. This content can then be promoted through additional channels, such as social media, email, and digital advertising, to drive even more traffic back to your website.
5. Republish Your Previous Content
Republishing your existing content is an effective strategy to boost your website’s SEO ranking and drive more traffic to your site. Here are some tips on how to republish your existing content:
- Identify High-Performing Content: The first step is to identify the content that has performed well in the past. Look for articles or blog posts that have generated a lot of traffic, engagement, or conversions. This will help you determine which pieces of content are worth republishing.
- Update Your Content: Before republishing your content, make sure to update it with the latest information, statistics, and trends. You can also add new images, videos, or infographics to make your content more visually appealing and engaging.
- Optimize for Keywords: Republishing your content also gives you an opportunity to optimize it for new keywords. Use keyword research tools to identify relevant and high-traffic keywords and incorporate them into your updated content.
- Change the Publish Date: When republishing your content, change the publish date to make it look fresh and relevant. This will also signal to search engines that your content has been updated and should be re-crawled.
- Share Your Content: Once you have republished your content, share it on your social media channels, email newsletter, and other marketing channels to drive more traffic to your site. You can also reach out to other websites or bloggers in your industry to see if they are interested in featuring your content.
Republishing your existing content is a cost-effective and efficient way to improve your website’s SEO ranking and attract more organic traffic to your site. By updating and optimizing your content and sharing it with your audience, you can extend the life of your content and maximize its impact.
SEO Company in Nairobi, Kenya
What is SEO/Search Engine Optimization
SEO stands for Search Engine Optimization. SEO simply means the process of improving your website so that it ranks on google/search engines for relevant searches.
SEO in Kenya has become quite popular with most companies competing for the first page. As businesses start to appreciate the importance of having a digital presence, the more they start appreciating SEO and why their businesses should be on the first page of google or rather on the search results when people search for queries related to their business.
Being an SEO company in Nairobi we understand the factors that can help your business to rank high on search results. If you are not ranking on the search results know that your competitors are and they are getting business from it.
How does SEO work?
Search engines such as google use bots which crawl web pages from site to site collecting information and putting them in an index. The algorithms analyzes the pages in the index using hundreds of ranking factors to determine the order in which pages will appear in the search results for a given query.
The key factors of content optimization are content quality and keyword research while crawlability and mobile-friendliness are important site architecture factors.
How do to know if my business/website needs SEO?
Well this is really simple, start with one service /product that your offer. Let’s say you sell laptops. Go to google and type ‘Laptops in Nairobi’ scroll down, do you see your business? No? ok, we can try the second page. Still nothing? We can’t go any further because most people actually don’t go past the first page.
If you can’t see your business on the first page or atleast on the second page then you definitely need SEO services. Why? This means that people are not finding your business online which is not good. Your business should get a piece of the pie as well.
Why is SEO important?
People conduct millions of searches in a day in Kenya. People are looking for products or services every day. They are looking for ‘restaurants near me’, laptops in Nairobi, ‘digital marketing in Kenya’ just to name a few and the search results that they get are what they use. So this means that your business really needs to be found on those search results for you to get clients.
Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
How long does it take to see SEO results?
When you approach a SEO company in Nairobi for SEO services, you need to know that you won’t start seeing the results instantly as the algorithms crawl hundreds of pages and try to understand what your website is all about as well as your keywords and then they start ranking your pages and website. Therefore you start seeing the results slowly by slowly.
Most of the time you can start seeing results months later like 6 months. So SEO is a continuous process that takes time and a lot of money but the investments are worth the while.
Results after SEO
After the SEO process is done, your business will start to enjoy free organic traffic. That means that you don’t have to invest much in paid ads as your website will be appearing for your relevant keywords mostly on the first page of google. Therefore that means that people can easily find your business and you will be at an advantage compared to your competitors. This means more traffic and definitely more business for you.
SEO in Kenya has become really become crucial for businesses in Kenya as people compete for the first spot. Your business really needs SEO because people are looking for products and services that you provide and if they don’t find you, they will definitely find your competition.
We are an SEO company in Nairobi with a team of experts who are ready to answer your questions and help you rank your business high on search engines. Call us or send us an email and we will be happy to assist you.
Also Read: 3 Essential SEO Tips For Your Web Pages
How to Write Blog Post Headlines for SEO
SEO success is all about consistency. Creating relevant and compelling content that you know will excite readers is easy right? Well, what if your blog is never found? There are more than 1.7 billion websites today, and your blog can be buried at the bottom with only a few readers ever seeing it. Disappointing right? So how can you change that? By simply optimizing your blog posts for SEO.
Below are essential tips that you should never skip before publishing a post.
How to Write Blog Post Headlines for SEO
Headlines are the defining factor for any blog post therefore how you write them can make all the difference to your blog’s SEO.
As an expert blogger, you know that a title can make people read your blog or choose all the other alternatives available.
Also Read: https://eastafricadigitalmarketers.com/how-to-grow-your-business-with-blogging/
How to craft a title that will grab the attention of your reader’s attention
- Answer your reader’s question
People are looking for immediate answers. Therefore, your title should outrightly tell the reader that their question will be answered quickly and concisely. For your readers’ questions, make sure that you have a solution for them.
𝟐. Focus on Keywords Related to Your Headline
Having attention-grabbing headlines isn’t enough to rank your blog on Google. You also need relevant keywords to will resonate with search engines as well as your readers.
You can use Google’s keyword planner to come up with relevant keywords for your blog. To access Google’s keyword planner, you need to have a Google Ads account to access it. This tool allows you to generate thousands of keywords by simply typing in a word, phrase, or URL related to your business to get them.
There are also a couple of free tools that can help you generate free blog titles as well as counter check if your blog titles are good enough for both search engines and your reader.
Our 8-year experience in helping companies achieve their SEO goals can help your company improve its ranking above your competitors. Get in touch with us for a free consultation.
Also Read: https://eastafricadigitalmarketers.com/seo_kenya/
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