How to Convert Website Visitors to Paying Customers

First things first, why are your website visitors not converting into buyers?

The key primary goal of your website is to generate sales for your business and if it doesn’t, then you need to figure out why.

Below are the top 5 main reasons why your website is not converting visitors into paying customers:

  1. They can’t find what they need. Nearly 80% of website visitors leave your website because they cannot find what they are looking for.
  2. They can’t contact you. If your website readers can’t find an easy way of contacting you, then they will go elsewhere. Add a live chat on your website to make sure you respond to your website visitors queries in real-time.
  3. They can’t get answers. If your content on the website does not answer their questions and there’s no faster way of asking you the question, then they will definitely leave your website.
  4. They don’t trust you. Trust is key for people to convert. If people do not have enough confidence in your products then they won’t buy it. Add customer reviews and testimonials on your website.
  5. They can’t test it. People always have the fear of spending money on something that they have never tried before. Therefore, offer free trials for people to know exactly what they are buying.

 How to Convert Website Visitors to Paying Customers

Make your website fast

A recent survey revealed that 46% of visitors expected a web page to load in two seconds or less. A mere three seconds delay can result in a 15% reduction in conversions.

This is the first thing you should check on your website. Slow loading speed will definitely and immediately make people leave your website. No one wants to wait for a website to load for more than a few seconds.

Find tools that can help you improve your websites speed and install them on your website. Most of the web design companies in Kenya can help you.

Working on your websites speed helps you with google rankings, increases your page views, improves user experience and increases your conversions.

Use First Time Offers to Convert New Customers.

Competition is fierce in today’s online world with consumers having too much choice, therefore give offers that will make the website visitor leap from the considering stage to actually making an action or buy. This offer might be a free sample, a one-off purchase of your product with a heavy discount or a month’s free subscription. This becomes easier to sell to the person a second time, a third time and even a fourth time. if you find that your offers are not converting, consult with digital marketing companies in Kenya who can help you come up with better offers

 Have a Strong Call to Action

How to Convert Website Visitors to Paying CustomersWhat do you want your website visitor to do when they come to your website? Make it clear for them, if you want them to download a document then ask them to and show the button, if you want them to Buy then ask them and show the button. Remember to make it as simple as possible. The call to actions are like “call now,” “learn more,”, “Download Now” and many more.

Show Numbers

You have probably seen the “Join more than 1o million who use X service “

Why do they use that? To show social proof and also give people confidence that they can work with you. I mean if more than 10 million people have used your service or product then it is worth trying.

Use Testimonials

How to Convert Website Visitors to Paying CustomersMost people cannot buy a product before they read testimonials. They build trust and increase conversion rate. I mean before you buy anything online you must always see what other previous buyers have said about the product.

How do you get testimonials or reviews, ask your customers to give their reviews or testimonials? How do you ask for reviews exactly? Ask them what benefits they received from the product, how they found doing business with you and what convinced them to buy the product. Most of the web design companies in Kenya can help you add this at the initial stage of building your website.

Use landing page

A Landing page is very crucial in lead generation. A landing page is any web page that a visitor can arrive at, it has a form and exists to only capture visitor’s information through the form.

Create an appealing form with a catchy headline that will lead people to sign up and giving you their details. To get your customers to take action you will need to add value to them by giving them solutions to their pain points.

You need to understand that it is difficult for your customers to give you their details without you giving something of value in return. Therefore let your headline capture their attention. Your lead magnet should be Valuable, useful and easy for your customers to read.

 Add a Live Chat to Your Site

How to Convert Website Visitors to Paying CustomersA live chat allows the visitor to ask questions and get answers in real-time. This makes it easy for you to guide and answer your customer’s questions making it easier for them to convert. With the competitive market in web design in Kenya, you might find some varying charges for the live chatbot while others even offer it for free in their web design packages.

Use remarketing

Remarketing helps you connect with your visitors or leads from your website that may not have made an immediate purchase or inquiry.

With remarketing, you can create targeted ads to get in front of these people so that they can take action. It also acts as a way of reminding them and eventually they will convert.

Use high-converting elements

These elements are things that can help you convert your website visitors into customers. This can be through the use of Logos of companies that have trusted you, testimonials, social shares, case studies and guarantee seals.

Conclusion

I hope this information will give you a lift on converting your website visitors to customers. There are more ways of improving the information that I have given you, but it is enough as a starting point.

Web design companies in Kenya, as well as the general web design in Kenya, has revolutionalised and most of them can help you install some tools that can help you in your marketing.

Also, some digital marketing companies in Kenya can help you and advise you on the best tools that you can use for you to succeed in digital marketing.

54% of Employers Have Eliminated a Candidate Based on Social Media

Employers are now looking at your social media accounts

Can your social media get you a job or get you disqualified?

Who are you, really?

That’s a question most employers want to know beyond your cover letter and CV. They want to know if you are respectful, responsible, trustworthy and if you will follow through on promises.

During interviews, people are on their best behaviours making it hard for employers to tell if a candidate is right for the position. Which leads them to google to get your information.

In particular, they browse through your social media accounts Facebook, Instagram, LinkedIn, Twitter and other social media profiles you have publicly available.

70 per cent of employers use social media to screen candidates before hiring according to a survey done by CareerBuilder.

54 per cent of employers surveyed said they chose not to hire a candidate because of the content found on their social media profile(s).

Some of the reasons given as to why the hiring, managers or employers chose not to hire a candidate because of their social media were:

  1. Posted provocative or inappropriate photos, videos or information (39%)
  2. Bad-mouthed previous company or fellow employee (30%)
  3. Posted information about drinking or using drugs (38%)
  4. Made discriminatory comments related to race, gender, religion (32%)
  5. Shared confidential information from previous employers: (23%)
  6. Lied about qualifications (27%)
  7. Had poor communication skills: (27%)
  8. Been linked to criminal behaviour: (26%)
  9. Had an unprofessional screen name: (22%)
  10. Lied about an absence: (17%)

Good news is what you post on social media can actually get you employed.

44 per cent of hiring managers and employers have discovered content on a candidate’s social media profile that caused them to hire that person.

The main reasons for this:

  1. Candidate’s background information supported their professional qualifications (38%)
  2. Candidate showed a professional image (36%)
  3. Candidate demonstrated great communication skills (37%)
  4. Candidate showed creativity (35%)

 Don’t go deleting your social media yet!

57 per cent of employers said they were far less likely to hire someone in if that person was an online “ghost” or rather is not online

So don’t delete your Social media account, Clean it!

What Should you Do?

1. Google yourself

Type your name in google and search, you need to know what is out there and where?

2. Consider making certain social media profiles private

Sometimes it’s valid to have an outlet where you can share some information which sometimes is social media. In the case of this, choose a social media platform that you can make your account private like Instagram. So that only the people you follow will see your posts.

If you choose this, don’t accept friend requests from your old bosses.

You can also update your Facebook privacy settings so that not everything is fully public.

3. Review your profiles as if you were an employer

Go through your social media through the eyes of someone looking to hire you. Make your bios up to date as well as having a description that reflects who you are now. How is your profile picture? Is it professional?

Go through your posts paying key attention to your latest posts, don’t ignore your old posts as well.

Got any questionable memes? Take them down. How about inappropriate pictures of yourself, or ones in which you’re tagged? This can be one of the most important (and challenging) parts of the process. Un-tag yourself liberally if necessary.

4. Post some meaningful content

Remember 44 per cent employers have found content on a candidate’s social media that caused them to hire that person–so your social media accounts aren’t just a liability have background information that supports your professional qualifications.

With the intense job hunting in Kenya, hiring firms in Kenya are now turning to social media to check candidates profiles to ensure they hire the right candidates among the many candidates who show up for the interview.

Therefore don’t think that employers don’t check a candidate’s social media in Kenya, because they do.