A must-have social media content calendar for your business (Free Template)

If you manage social media pages for your business or your client’s business, then you know the hustle you go through trying to find content in the morning. Scrambling for social content is nothing new. Therefore to avoid wasting valuable amount of time in the morning trying to figure out what you will post and where to get content from, you can use the template we have created just for you.

You can use the social media content calendar for all the twelve months of the year, we have planned what you can post on what day and the different kind of content you can use to avoid being repetitive.

With this content calendar, you can pre-schedule your social media content for the whole month by creating content for each day for all your social media accounts.

What is a content calendar?

First things first, a content calendar helps you organize your publishing schedule by date so that you can keep track of deadlines and to guide you on what kind of content to create.

This blog post will walk you through exactly how to use the template to stay on top of your social media content planning for each one.

How to Use the Social Media Calendar Template to Plan Your Content Schedule

When you open the social media content calendar, you will notice that each day has a hashtag attached to it. These hashtags will guide you on the kind of content you can create for each day of the week. This doesn’t mean that you will only create content just like it is in the content calendar, no, you can change the content to align with your niche.

You can copy the calendar twelve times to accumulate each month of the year so that you don’t have to be deleting and re-doing every month.

You can use the content calendar on all your social media accounts. You need to know that posting on each social media page is different.

Why? Each social media platform has its own words limit. Mostly Twitter and Linked In. Therefore, the message for these platforms will need to be curated to fit them. Also, the image size differs on all social media platforms.

On the far right end, you will also see a column written type of content. This column has other kindS of content that you can have on your social media to help you attract more people to your page, bring engagement on your page as well as help you sell more.

Let’s look at the different kind of content you can create from the column.

The reason why your business is on social media is to get your products or services seen, loved and sold. So how do you ace the power of social media to do all that without having to shout BUY! BUY! to your customers because I can assure you they don’t want to be sold to every time.

Product posts

Products posts are posts that promote or talk about your products or services. This kind of posts revolve around what you are selling, they can be a product launch or improvement of a certain product that you offer. You don’t have to sell it to them directly. You can give them the benefit of a certain product or service and through that people can buy. Show them the value they will be getting by using that product.

Engagement posts

This are the kind of posts that will help you get engagement on your posts such as likes, comments and shares. To bring more engagement to your posts you can consider the following kind of posts:

Competitions. People are competitive by nature, which makes competitions great for engagement

Polls and Surveys




Question Posts

Question posts are posts that ask people questions which they can respond to. This kind of posts can revolve around asking people the kind of products they like from your company, why they like them, what they would like improved, challenges they have faced with a certain product or service or even open-ended questions. This kind of posts will also generate engagement and improve your brand reputation and value.

Testimonial posts

Testimonial posts are posts that you share your customers’ feedback or reviews. When you serve your customer and they give you great feedback concerning your business it’s good you share it on your digital platform because it will help you improve your trust with other people who are interested in buying from you. People on social media go through online reviews before purchasing anything from a company and posting positive reviews will help increase their confidence in your business.

Story posts

There is nothing better than a good story and most people appreciate this. People are very much interested in knowing the story behind your business, it could be the history of your business, how you started, the challenges you have faced and most importantly what you have achieved so far. Therefore, don’t be afraid to tell your story, you might be surprised by how much good can come from it.

Many businesses are beginning to appreciate the power of digital marketing in Kenya. This are some of the tips that can help you succeed in digital marketing in Kenya by helping you grow your business and staying relevant online. Remember social media is not all about selling to people that follow you but also educating them and entertaining them. This Social media content calendar can help you balance between when to sell to your customers, educate them and entertain them.

Get your Free Social Media Content Calendar Here

Social Media Marketing Strategy Guide 2021

Most businesses in Kenya and around the world have now discovered the importance and the power of social media after covid-19 affected their businesses. As you take your businesses online it’s important to have a few ideas on how to go about it so that you just don’t go blindly, hence the social media marketing strategy guide 2021. This guide will help you know why an annual marketing plan is important for your marketing. Your marketing strategy is like a high-level plan that guides the direction of your company’s goals, campaigns and growth.

How to create a Marketing Plan

1. Conduct a situation analysis.
2. Define your target audience.
3. Write SMART goals.
4. Analyze your tactics.
5. Set your budget.

1. Conduct a situation analysis.

It’s important to know what your current situation is, therefore you need to know your strengths, weaknesses, opportunities and threats. It’s the first step to creating a marketing plan. You should also try and understand the current market situation as well as doing a competitor analysis so that you can know how you compare to your competitors.
Your market analysis can contain the “seven Ps of marketing’ such as product, pricing, place, promotion, process, people and physical evidence.
Your buyer persona has choices when it comes to solving their problems, choices in both the types of solutions they consider and the providers that can administer those solutions. Look at the gaps in your competitor’s approach, what they are missing, how their products are better than yours, what you can do to have a competitive advantage and what sets you apart.
Therefore, while doing a competitor analysis you can consider positioning, pricing, market share and offerings.

2. Define your target audience.

After figuring out your company’s situation and your market, now start to think about who your target audience is. You can kick start with making a buyer persona, this will include demographic information such as age, gender and income. However, it will also include psychographic information such as pain points and goals. What drives your audience? What problems do they have that your product or service can fix?

Download your free social media marketing strategy guide here
3. Write SMART goals.

Having Smart social media goals simply means you know what you want to achieve with social media and not just jumping into any social media networks without thinking of what you want to achieve there.
There are different types of business goals that you can use for social media marketing, for example, you might want to drive more traffic to your website, increase brand awareness, generate leads and sales or run an awareness campaign.
For you to actualize your goals they need to be Specific, Measurable, Attainable, Realistic and Time-specific. These make SMART goals. You can read our article on how to set smart goals

4. Analyze your tactics.

After you have done all the above, you now need to figure out the tactics that will help you achieve your goals and the right channels and action plans to focus on.
For example, If you want to get more engagement on your social media posts, you can have giveaways that will require people to comment or tag friends. Therefore the tactics that you will undertake will also be dependent on your goals or plan because each will require a different tactic.

5. Set your budget

You need to set your budget for various marketing needs like social media advertising, social media management, events, marketing software among others.
Your budget describes how much money the business has allocated the marketing team to pursue the initiatives and goals outlined in the elements above.

Below is a free strategy document you can fill in with your company details to help you set out what is necessary to succeed in social media.

Whether you run your social media marketing inhouse or you have assistance, this will go a long way in setting your goals and getting you closer to achieving them.

Download your free social media marketing strategy guide here

Social Media Platforms

Did you know how big the social media platforms are?

Check below…

Facebook: In any given month, approximately 1.28 BILLION people are active on Facebook – roughly equivalent to the entire population of India, the world’s second most-populous country.

LinkedIn: Approximately 41% of millionaires use LinkedIn, and Two new users join LinkedIn every second.

Twitter: Almost half of all Twitter accounts – 44 % – have never sent a tweet.

Instagram: Instagram’s per-follower engagement rate is 58 times higher than Facebook’s and 120 times higher than Twitter’s.

Pinterest: More than 70% of Pinterest’s user base is female.

Makes you think a little doesn’t it? I know these times of fun facts always make me realize how prominent social media has become over the last few years. Food for thought …


#DigitalMarketingKenya #SocialMediaMarketing

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