Come up with your Digital strategy like a Pro

Plan your strategy

This really means thinking about why you’re doing something before you do it.

So, starting your digital marketing strategy is as simple as starting with why you want to do it, deciding what you want to do, how you’re going to do it, what you expect to happen, and when and how you’ll measure your success.

5 steps for setting your strategy

1. SET A MEASURABLE GOAL

“I want to make sure 100% of my current customers know I offer product video services. I will run email and social media promotions to share this message for 2 months. After 2 months from the start of the promotion, I want to have at least 1 video job from 15% of my current customers.”

2. KNOW YOUR AUDIENCE

Get to know your audience. If you don’t understand enough about who you’re trying to reach, you’ll struggle to deliver a message that’s relevant enough that resonates with them.

Make your own buyer personas — fictionalized, general descriptions of your key customer groups.

  • Think about who your customers are & group them into 3 or 4 buckets.
  • Take each of those and create a character from each.
  • Give him or her a name, a photo, a personality, and a few favourite hobbies.

3. KNOW YOUR BRAND

Your brand is how & why your customers choose you over your competitors. You can think of it as your company’s personality. So it’s something that’s worth defining clearly —what do you stand for?

What are your strongest character traits? And how does that translate into your presence—from the images you use on your website to the language you use in your emails?

4. WATCH YOUR COMPETITION

Your competitors aren’t just those who offer a like-for-like product or service. You can think of your competition in 3 ways:

Direct competitors – those brands that offer the same products or services as you.

Indirect competitors – brands that may offer different products but compete for the same space or budget as you.

Comparators – these might have a similar look and feel like your brand or be other brands that your target customers use frequently too.

Get inspired by your competitors’ wins, and use your differences to highlight what’s unique about what you’re offering.

5. GET READY TO MEASURE

Having brilliant ideas for how you’ll drive traffic, build brand awareness, and grow your customer base is just the beginning, it’s crucial you know how you’ll track progress

GIVE ME AN EXAMPLE!

If you posted a new blog post that included some video content on the page, look at how many:

  • Views you get
  • Views of the video
  • Engagement with the video (likes, comments, shares)
  • Clicks to your blog CTA
  • Leads from the post
  • Increase in leads from the post vs. posts without videos

Best Times to Post on Social Media During COVID-19

The Pandemic has affected a lot of things and social media is one of them. The lockdown put in place as a measure to curb the spread of the virus, as well as people working from home, has led to a massive increase in social media usage. This has led to a significant shift in when people are active.

According to a recent report by sprout on data gathered between March and April, the best time to post on Facebook based on overall engagements trends are on Monday, Wednesday and Friday from 10 am to 11 am.

The report also noted that on Facebook, every day at 11 am saw a slight peak in engagement compared to the rest of the day. If you are looking to maximize the reach of Facebook, you might consider that mid-morning gap.

On Instagram, Monday, Tuesday and Friday at 11 am and also Tuesday at 2 pm. Previously, sprout had identified Wednesday 11 am and Friday from 10 am -11 am as the best time to post on Instagram.

On Twitter sprout previously had noted that Wednesday and Friday at 9 am were the best time to post. Currently, Friday 7 am – 9 am are the best time to post on twitter with 9 am showing the peak of activity.

On LinkedIn, the best time to post is Wednesday at 3 pm, Thursday 9-10 am and Friday from 11 am -12 pm.

This data is not prescriptive, you can only determine the true best time to post for your business by experimenting and seeing how your audience responds

Social Media Platforms

Did you know how big the social media platforms are?

Check below…

Facebook: In any given month, approximately 1.28 BILLION people are active on Facebook – roughly equivalent to the entire population of India, the world’s second most-populous country.

LinkedIn: Approximately 41% of millionaires use LinkedIn, and Two new users join LinkedIn every second.

Twitter: Almost half of all Twitter accounts – 44 % – have never sent a tweet.

Instagram: Instagram’s per-follower engagement rate is 58 times higher than Facebook’s and 120 times higher than Twitter’s.

Pinterest: More than 70% of Pinterest’s user base is female.

Makes you think a little doesn’t it? I know these times of fun facts always make me realize how prominent social media has become over the last few years. Food for thought …

https://goo.gl/BYS5ci

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