Bounce rate is the percentage of users who land on your website and decide to leave without going to a second page. Reducing your bounce rate will help you boost your conversion rate as a high bounce rate is a common conversion killer.
A high bounce rate means you were not able to convince your website visitor to stay and act on your call to action.
If people are visiting your website and leaving on the first page then that means you don’t have a chance to convert them into customers.
A visitor might land on your page by clicking on a link either by mistake and decides to leave immediately right? That is normal. So what is a good and bad bounce rate you might be wondering.
80%+ is very bad
70 – 80% is poor
50 – 70% is average
30 – 50% is excellent
There are several reason as to why you have high bounce rate: poor navigation, poor usability, slow load time, poor design and lack of clear call to action among others.
This is why you need to get a good web design company in Kenya to help you get a good website to avoid losing customers.
Before we start, you can go to google analytics to identify your top pages with the highest bounce rate.
Let’s take a look at how to reduce website bounce rate
Provide a Better Overall User Experience
User experience is the overall feeling of a user while they are interacting with your website. Good user experience is when a user finds a website not only appealing but easy to use meaning they will stay in your website and maybe look at other pages.
How your overall website looks like is important, therefore, do your due diligence before settling on a web design.
Improve your site’s speed
According to google the average loading speed of a web page should be two seconds. 40% of web visitors abandon a website if it takes more than 3 seconds.
One-second delay can cost you 7% of sales, 11% fewer page views, and a 16% decrease in customer satisfaction.
People do not have time to wait for a web page to load while there are other companies offering the same service as you are. The faster your web page loads, the lower the bounce rates and the more sales you could make.
70% of users say that they find irrelevant popups annoying. Some popups are well designed and they convert visitors to long-term readers which helps in conversion rates. If you want to have popups in your website keep them to a minimum and make them as unobtrusive as possible.
Call to action
Make sure your call to action is compelling enough to make a visitor want to see what is on the other side. A call to action can engage users and lead them to another page on your website thus reducing the bounce rate.
Use high quality images and videos
Images can help you reduce your bounce rate. High quality images attract your website visitors thus making them stay on your website longer. You can use high-quality images as full screen backgrounds or background slides.
Videos tend to grab attention more than images therefore can be a good tool to help you decrease web page bounce rate.
If your website is not responsive to all devices at this day and age then you are doing injustice to your business.
95% of your customers are on mobile, meaning they search for things using their phones so you must optimize your website for them.
In fact, mobile-friendliness is now a ranking factor, meaning that if your site is not mobile-friendly, no matter how useful your content may be, it won’t rank well in Google results pages.
Is your website content readable and legible?
Make use of headlines, subheadings and spacing to make the texts on your article readable.
You can as well use bullet points and small paragraphs that are easily scannable.
Every website theme allows you to easily format content for the ideal user experience and mitigate a high bounce rate.
We hope this article will help you reduce your website bounce rate. We provide web design services in Kenya. If you are looking to have a website that will bring you sales. Get in touch today.