If your business has gotten this far without a website, you might be wondering if you really need a website if your business is still successful without one.
There has never been a better time to invest in a website for your business than now. With the covid-19 situation in Kenya most people are now online searching for products or services and making purchases online. Your business and more importantly your business website needs to be found on the internet when people are searching for products or services that your business offers.
These days most people visit a website or search for a business online before making a purchase. Having a strong online presence for your business in Kenya, particularly a website, can be your make or break your ability to generate more revenue.
So look, in 2021, you need a professional and well optimized website. You needed one the day you started your business, but better late than never right?
Most organizations in Kenya are hesitant to get online because they feel they don’t know how to manage a website while others are concerned about the pricing. The solution for this is to get a reliable web design company in Kenya who can create a great website for you, and make it easy for you to update your website content with ease. The web design company that you will pick should train you on how to update and manage the website. Most web design companies in Kenya offer support after they develop the website so choose one that you can be sure to get support years after the project is done.
Let’s look at the reasons why your business needs a website in Kenya.
Credibility
”Do you have a website?” This is the first question you get when you tell people about your business.
People think 10 times before making any business decision. Without a website, people may question your legitimacy as a business. Over 30 per cent don’t even consider a business if it doesn’t have any website.
84 per cent of today’s consumers think a website makes your business more credible than companies who only have social media profiles.
Showcase your products or services
Presentation plays a crucial role if you want people to buy your products or services. In this case a website can help you showcase images and videos of your products as well as services that your company offers. The sky is the limit to what you can do.
Organic Traffic
When you have a business website and it’s well optimized for Search Engine Optimization (SEO), your website will appear on search results when people search for products or services related to your business.
This gives you the opportunity to drastically increase your customer base.
Your business is easily accessible
When it comes to purchasing a product or service, customers prefers a business that they can easily access. This means that if they want to get a product description, your contact details or location, they can easily get it on your website without having to call you or doing so much research online.
Also having a website makes your business available 24/7 as a result they can reach out at any time of the day.
Business Review
Most people do some online research before making a purchase decision. Some of the things they look out for are reviews on social media and on google search engine.
We can help you be able to ask for and get reviews from your happy clients, which will go a long way in building trust and credibility especially with new clients you’ve not worked with before.
Having a website and having the reviews and testimonials on it goes a long way in increasing peoples trust so they can easily buy from you.
Digital Marketing
If you plan on using digital marketing to increase your leads and grow your business, you will most likely want to drive traffic to a website.
Online marketing is less expensive and more effective than radio, tv and newspapers. It can get you more results with less hard work and budget, and hence it’s a much better alternative if you want to get things done faster compared to traditional marketing.
While you can promote your business online without a website, you can consider your website as the final destination where you will be sending your customers from different channels like Social media, blogging, email marketing, and video channels.
Hopefully, by now you’ve realized that the question is not “do I need a website for my business”, but “can I afford to not have a website in the digital era”. Having a website for your business in Kenya is one of the best investments any business can make. We can guide you on the kind of website you need and the investment needed, and have it done within 7-14 days if the necessary content is available.
Some of the requirements for creating a website include domain registration and hosting, that is the name you use for the website, and the location for hosting your website files, then a logo, then actual text and graphics we’ll have on the website. We can help you register for a domain in Kenya, get hosting, then create a creative logo for you, and guide you on the content needed to have on the website.
There are so many web design companies in Kenya who can create a great website for your business. While you believe that not every business needs a website, we hope through the explanations that we have given you can now get your website. While you are starting, there is a very small and inexpensive barrier and there is a massive opportunity to help grow your business.
Write to us below with any questions you have so we can help get your business online, or even revamp your existing website that’s not bringing you business to a new well optimized one that will help grow your business.
