Youtube has added a new range of analytics tools for creators to provide them with more insight on the performance of their specific revenue impacts, uploads and channel membership growth.
Membership Insights
On the new membership insights, it displays the total and active members over a chosen period.
You should note that this is paying members through channels memberships, not YouTube channel subscribers who follow your channel and watch it for free.
Channel membership allows your users to join your channel through monthly payments and get members-only perks such as emoji, badges and other goods. Kenya is among the locations that have access to channels memberships if you have more than 1,000 subscribers among other YouTube requirements. You can check out the YouTube channel membership requirements.
Audience tab on Mobile
On Mobile, YouTube is also making an Audience tab from which creators can see ‘Other videos your audience watches’ and ‘other channels your audience watches’. Both add ons are already available on the desktop version.
Performance Analytics
YouTube is also making its video performance analytics more visible on desktop where a creator can see the number of views, watch time in hours, subscribers and estimated revenue per video. On top of that YouTube will also provide more detailed data which will help you manage your content.
YouTube Revenue
On revenue, YouTube is also adding more insights on revenue changes by highlighting potential shifts by reviewer region.
According to YouTube: “If revenue is going up, or down, because of the fact that the audience has shifted to a higher or lower CPM country, we’re calling this out.”
In order to provide more transparency on YouTube revenue impacts such as variable tax laws and processes, YouTube is going to provide more specific data or regional impacts to creators revenues.
Post engagement
YouTube has added a new post engagement metrics display which will show like and votes on the creators top posts on the channel over the last 28 days.
The new options are refinements of the available tools but they will help you as a creator with more and specific information on your YouTube channel performance.
From this information, you can align and develop a strategy that will help you gain more from your YouTube videos.
As a YouTuber in Kenya, you can analyze your channel’s numbers and depending on what you want to achieve in terms of revenues, subscribers and viewers, you can map out a better strategy to improve your performance.
